One of the best ways to discover how you can create a successful digital publishing and marketing system for your publication is to look at how other similar publishers plan, build, operate, and optimize their systems.
Over the past 25 years, our team has guided the design of more than 300 successful digital publishing and marketing systems that include audience development portals, premium membership websites, and a variety of online commerce processes designed to help our clients monetize their customer relationships.
We’ve created a new 90-minute case study framework to help you understand how our systems and methods can be used to help you create a successful digital publishing and marketing system for your publication.
Digital Publishing and Marketing System Case Studies
Each of the following seven systems can be viewed live, allowing you to self-explore our methodology. You can also request a guided tour where we’ll walk you through the concepts, metrics, and processes that make them successful.
Financial Freedom Federation is our newest digital publishing and marketing system. It features a state-of-the-art digital media library which uses our cutting edge Content Preview and Special Collection marketing process to guide free members into becoming premium members. The system also features an all-digital monthly magazine which provides readers with easy to follow practical advice for gaining their own financial freedom.
The Yankee digital publishing and marketing system is anchored by NewEngland.com—a robust audience development portal where visitors are offered free guides and newsletters that provide an insider’s view of the New England lifestyle. The system uses our unique Special Collection and Content Preview marketing program to allow unpaid members to sample premium Yankee content, including their digital magazine, Travel Library, and Special Collections plus their award-winning PBS television series, Weekends with Yankee.
3. Old Farmer’s Almanac
Almanac.com is a Yankee Publishing Inc. publication bringing a nationwide audience the wit and wisdom published by Old Farmer’s Almanac since 1792. This digital publishing and marketing system includes one of the country’s most successful audience development portals, with more than 5 million visitors each month. Multifaceted conversion architecture encourages those website visitors to join their free membership programs including various newsletters and free guides. Free members then experience our unique Content Preview and Spotlight marketing system, exposing them to multiple products and continuity programs, including our capstone Old Farmer’s Almanac 1792 Society.
I Like Crochet, now in its sixth year, represents what we believe to be the world’s first digital HTML web magazine. This system also features our multichannel database import program, which gifts free membership to tens of thousands of network visitors every month. The system then uses our Special Collection and Content Preview marketing strategy to allow users to sample premium content and become I Like Crochet Gold members. This gives them access to more than 700 carefully edited designer crochet patterns plus ongoing guidance and tutorials on the art and science of crochet.
5. Recipe Lion
Recipe Lion Clubs leverages the massive power of the Prime Food Network to build a free member database using our proprietary onboarding and welcome programs. Free members gain limited access to a vast digital media library of magazines, cookbooks, and television shows with regular offers to upgrade to full unlimited access with a Gold Club membership.
6. Cabot Wealth Network
Cabot Wealth Network is our most complex system, featuring 15 premium advisory services, two capstone programs, and an annual Wealth Summit, which will go virtual in 2020. The system also includes a well-optimized audience development portal for attracting new customers interested in successful investing and our incentive-based conversion architecture, which is among the most optimized of our systems based on extensive and ongoing split-test programs. Website visitors become free subscribers, then upgrade to individual advisories and ultimately graduate to one of the capstone programs and all the benefits they offer.
7. The Program on Negotiation at Harvard Law School
The Program on Negotiation at Harvard Law School is our oldest and most mature digital publishing and marketing system, launched back in 2009. Their audience development portal uses our blockbuster content management strategy to achieve a Google visibility of more than 50%, which is among the highest ever recorded. We recently upgraded their Teaching Negotiation Resource Center to the most current version of WooCommerce, which is fully integrated with our Haven WordPress platform.
In addition to their Negotiation Briefings monthly newsletter and free mission-driven live events, their Daily, Weekly, and Spotlight marketing programs market their live in-person and new virtual seminars and workshops including their flagship Negotiation and Leadership program, plus the annual Harvard Negotiation Institute and bi-annual Harvard Negotiation Master Class.
Could One of These Systems be a Mentor for your Organization?
Publishing luminary Norman Cahners was famous for his mentor business strategy, which simply stated that every publishing brand should have one or more mentors that could help provide guidance around best practices for successful publishing. Perhaps one of these seven case studies can be a mentor for your organization or a brand within your organization.
In addition to self-touring any of these seven live digital publishing and marketing systems, we are available to give you a 90-minute case study demonstration of the system most aligned with your business.
Call (866) 713-1005 to schedule your 90-minute case study demonstration or click here to request an appointment.
I look forward to using our case studies to help you explore the future of digital publishing and marketing for your organization. Our mission is to help you grow your audience, revenue, and profits while fulfilling your organization’s mission, vision, and goals.