“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
A magazine membership includes two components; a magazine subscription and a magazine library.
Magazine subscriptions, of course, are quite familiar to you if you are a magazine publishing company— they
Join Us at Membership Marketing Secrets: 2020 Workshop, the publishing industry’s must-attend event of the year!
So, where do I start to explain our Membership Marketing Secrets: 2020 Workshop?
First, I should
Multiplatform publishers are always looking for new ways to increase online revenues and profits. If you're currently seeking new platforms and opportunities, consider these three ancillary media platforms for generating
Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than
39 ways to increase your Internet audience, revenue, and profits through new multiplatform membership programs
We currently operate more than a dozen membership marketing systems in partnership with some of the country's leading content
Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.
Choosing your content focus is a business-critical decision,
Three media platforms are generating increased revenue and profits for these three publishers
If you're looking for new ways to increase online revenues and profits, consider learning from three publishers who
The most successful subscription websites recognize the demographics that use their site the most. This way appropriate content targeting and marketing efforts can be made with alignment. Today we're looking
Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double,
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO