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Tag: premium content

The Ease of Content Marketing for Publishers

How lucky are we, as publishers, to live in the age of content marketing and search engines. While other marketers struggle to become adept at content creation, it’s already in our DNA.

Just add search engine optimization skills, great website architecture and a genuinely content-driven email publishing program, and publishers can literally make millions on the Internet.

How Premium Magazines Thrive With The Haven CXMS

If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how other publishers have used Haven CXMS to do just that.

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.

How Premium Newsletters and Advisory Services Are Using Haven CXMS

If your goal is to generate revenue and engagement for a business trade magazine or for paid subscriptions to a premium B2B newsletter or advisory service with a robust subscription website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Subscription Marketing Techniques for Promoting the Benefits of Web Libraries and Collections

In theory, it should be very easy to use basic subscription marketing principles and write a direct mail campaign for content that already exists, rather than content that does not. But we find that copywriters don’t typically love to work that way.

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

6 Good Reasons to Offer a Web Magazine Library

Do you think offering your readers a 24/7 online encyclopedia of information is a product they might subscribe to? Would they be willing to pay more for a print subscription if they could receive both for one price? The latter is usually the reason why publishers decide to create a digital archive of their back issues, and the revenue numbers we see from this upsell tells us it’s worth the investment.

If you’ve already decided to make a digital magazine library part of your online publishing strategy: that’s great. But before you move on, take a moment to finish this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, who will elaborate on the most beneficial reasons for investing the capital to organize this not-so-small endeavor.

How 3 B2C Newsletter Publishers are Seeing Growth with Haven CXMS


Mequoda Systems empowers multiplatform publishers to grow audience, revenue, and profits by integrating web, email, and fulfillment systems into a seamless Customer Experience Management System (CXMS). Mequoda clients routinely double, even triple, their profits in five years or less by using our proprietary software platform, Haven CXMS™—the only customer experience management system created by publishers

5 Metered Paywall Best Practices for Generating More Revenue from Premium Content

One of the biggest moving targets in Mequoda best practices is the metered paywall.

The biggest question we get is, how much free content is enough? And you have to be careful when you’re a special interest publisher comparing your own paywall model to the New York Times or the Financial Times who have historically given away a lot of free content. Why? Because they publish a lot more content than you. But even the New York Times recently scaled back from giving away ten articles, to giving away five articles, and their reasoning was to increase subscriptions.

How to Increase Subscription Sales from a Single Product

As a publisher, you’re no stranger to tiered pricing. The question is, is your highest priced tier the most purchased item, or the least? For most publishers, when they price a product and try to bundle it with other products, the highest priced bundle is not their best seller. But for the publishers we work with, it’s their highest and they know how to increase subscription sales with two strategies.

When Web Magazines Go Wrong

When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that apps aren’t where users want to digest premium magazine content.

How Free Newsletters or Advisory Services Are Using Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

What is SMO? Develop Your Social Media Strategy in 8 Steps

Social Media Optimization (SMO) is what we call the process of optimizing your content and your business, for social media.

Typically, Search Engine Optimization (SEO) comes first. This is the process of creating content that has been optimized for some set of keywords that our target audience is looking for.

The Latest Audience Development Strategies Consider Chatbots, Video

Video has been a tool for audience development and a medium for premium content for years. However, the popularity of this medium continues to grow and new insights are discovered from it. Chatbots are a new tool being used by publishers to connect with audiences differently.

5 Ways Top Subscription Websites Optimize for Search

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.

Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net.

The 3 Best Subscription Website Systems That Make Money Online

When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?

Content Marketing for Magazines: What Readers Want vs Google

If you’re not serving the needs of your readers and Google, then at least half of your content marketing efforts are failing.
When you publish content on your free website Portal, you have two major influencers taking note of your content. And whether or not you’re able to please them will determine how quickly your website

New Super Club Bundles Magazine Clubs, Video Clubs and Recipe Club to Create Blockbuster Product Launch

We recently wrote about why magazine clubs are on the rise.

A magazine club is reminiscent of the book club model where you pay one price and gain access to a bundle. For example, you pay one price for a print and digital subscription to a magazine where you also get access to an extensive archive organized by both issue and article indexed by topic. Or you subscribe to a video club, and you get access to an archive of videos, or in the case of a cooking magazine, a recipe club where you get access to a bundle of premium recipes.

Web Magazine Worst Practices: Are Your Digital Strategies Dooming Your Magazine?

The magazine industry has lost their way.

It’s been a long time since the dawn of digital publishing and publishers bringing their content online, but at this point we hoped that the industry would catch on and be rigorously testing their digital products.

Unfortunately so much has stayed the same, and while many magazine publishers seem to be working towards putting together web magazines, most have failed, as we’ve explained in recent posts documenting our journey through more than 300 magazine websites and what they think are web magazines.

How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Strategy Spotlight with Don: Build a “Smart Website” Smarter Than Your TV

When you think of a Smart TV, you think of one that’s connected to YouTube and Netflix and HBOGo all in one interface. If a TV can be so smart, why are so many websites, so dumb?

Our Mequoda Haven CXMS, is a “smart website” that is fully integrated. It knows when someone is a registered user and/or a paid subscriber. And something different will happen if you’re logged in, and if you’re not, and based on what you’ve purchased, it will try to sell you different products or upsell you. A smart website should only message you with ads that are based on data in your profile, and this is fundamental to maximizing advertising inventory.

Protected: Executive Council Update: Your New Learning Management System Can Do All This

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Using Content Recycling to Increase your Audience, Revenue and Profits

12 ways to make an old magazine article new again through content recycling
The VP of The Taunton Press was quoted a few years ago as saying, “We can’t afford to pay for content if it’s going to be a one-time use.”

But yet twenty to thirty years ago that’s all content ever was: one time use. There

Intention Setting in Multiplatform Publishing: 5 Ways to Attract More and Make More

Maybe you’ve heard that Amethyst is good for protection if you wear it, or that Aventurine will help with confidence if you hold it while public speaking. Perhaps you’ve read that if you put Jade in the four corners of your office, it will attract abundance, or that carrying Malachite with you will improve your leadership abilities.

Whether you believe in the metaphysical properties of gemstones and minerals, or just keep them at your desk for good looks, there’s one thing that most people in these circles can agree on. It’s that whatever you’re hoping to get from carrying, wearing or holding one of these items is all about intention. You want to feel more confident getting up on stage to present, so you carry Aventurine to set the intention that you will become more confident. You decorate your office in Jade not because you expect the money to roll in magically in one day, but because seeing it reminds you of your intentions to generate more income, and take steps to make that happen.

A Newsletter Platform Worth Investing In

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven’t gotten hip to the newsletter app format, and neither have their consumers.

The Best Digital Magazine Software Isn’t What You Think

How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people will still love them, and make them and buy them.” – Kurt Andersen, a former editor of New York and co-founder of Spy, on the future

Protected: Executive Council Update: 9 Ideas Shared at the Mequoda Summit

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The Mequoda Newsletter Content Business Model

The newsletter subscription website model is simple, clean and editorially-focused

Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were among the first to embrace subscription websites. Perhaps that’s because the newsletter subscription website archetype is the easiest type of subscription website to build. The file size of newsletters is generally manageable, whether the newsletter is 8, 12, 16, 32, or more pages, since it is mostly text and often limited to black-and-white or two-color.

7 Ways to Create a Freemium That Attracts New Email Subscribers

Create a freemium by developing free content with free content – or write it yourself. Either way, make it good.
We’re all about the mighty freemium around here. Create content and give it away for free so that people know how good your premium content is – and they’ll buy it later. And they do.

We’re in

The Paywall Model vs SEO: How to Win at Both

This week, a friend of mine referred to the paywall model as a “marketing method Trump would support.” I got a good chuckle out of it, but it seemed like an appropriate segway to the pros and cons of gating content, but also, how you can obtain the benefits of both – notably, SEO. Not the wall.

The paywall model isn’t an SEO-killer, even though it’s been billed as one. Technology has advanced a long way since the days when content was either locked, or unlocked. Firstly, there are two types, a hard paywall, and a soft paywall (and varying degrees in between).

5 Expectations of Web Magazine Consumers

Web magazine consumers like to read their magazines like they read their news – online.
Users are becoming more accustomed to viewing magazine content in the form of web magazines. Web editions can be displayed on any mobile or desktop device, so users are as familiar with the interface as they are with a web browser,

15 Audience Development Strategies Most Publishers Avoid and Shouldn’t

It’s hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:

Is whatever you’re thinking about doing, going to help you build an audience, improve capture rates, increase engagement rates, or monetize more visitors?

Your audience development efforts fall into three of those buckets, which means that audience development, in essence, makes up 75% of your overall publishing goals. If it doesn’t, then how will you have enough people to convert into customers and monetize?

Email Marketing for Publishers: How to Convert Email Subscribers into Buyers

We talk a lot about how to convert website visitors into subscribers when we discuss email marketing for publishers, but once someone is on your email list, what should you do with them? I’m sorry to say, there are lots of publishers out there with large lists who aren’t using them effectively. They don’t want to “sell” to their list, but the consequenc

Acquisitions Build Up Digital Publishers and Platforms

Our news of digital publishers acquiring new media entities continues, but with a few different looks today.

We start with American Media, which has acquired another magazine title from Wenner Media. NY Post reports, “American Media said it will acquire Men’s Journal from Wenner Media, marking the second magazine deal that the two companies have done in recent months.”

4 Principles Every Multiplatform Publisher Should Live By

Mequoda Masters).

In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform media business that wouldn’t require a degree in Mequoda-ise to understand.

A Simple Framework for Planning and Modeling Your Digital Magazine

The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of digital editions to provide the features users want

The Most Profitable Subscription Website Business Models

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for

Content Business Models: How Will Content Make Money in the Future?

How will publishers make money in the future? Consumers will pay for content. And sponsors will pay for us to create it. At least, that’s what Grzegorz Piechota pitched in a recent session of FIPP’s recent Digital Innovator’s Summit. And if you’ve been reading here for a while, you know I agree.

Creating Multiplatform Products: What to Sell, What to Give Away

Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early career, whether space ads, TV commercials or direct response, employed hardcore, confrontational marketing messages.

Strategy Spotlight with Don: 4 Strategies Every Publisher Should Know

“Print is dead.” “Long Live Print.” “Digital Will Save Publishing.” “Publishing Can’t Be Saved.”

If you took headlines for fact, you’d never know how to respond to the contradictory “news” you hear that seems to change every time you open a newspaper or a new tab on your computer.

In today’s Strategy Spotlight, Don Nicholas, Chairman &

What Is a Mequoda Subscription Website Portal?

A Mequoda subscription website Portal generates value from both users and sponsors
Mequoda has guided the development of more than a 300 successful niche media websites on a wide variety of niche media topics. Our best practice is to pair a free subscription website Portal with any premium subscription business model like a magazine or newsletter.

When you charge

Magazine Subscription Websites: 4 Huge Mistakes You Might Be Making

“Do your job.”

Those are the famous words of New England Patriots’ coach Bill Belichick, and the mantra of the whole team, who I imagine you already know just won their fifth Super Bowl in the greatest game of all time (no New England bias here, nope!)
If you have a magazine, you have a magazine subscription website. Most publishers don’t use the same definition as we do, because I don’t think most magazine subscription websites do their job. They exist, and they process payments, but they do very little to attract (provocative pricing), entice (great copy and packages), and keep subscribers happy (digital archives and access).

Magazine Marketing 101: Selling More Digital Subscriptions

Digital magazine marketing will give you an afterlife

There are times in business when we feel like we’ve created something great, and we don’t understand why it’s not selling.

Back in 1967, a successful New York ballerina by the name of Marta Becket stumbled upon an old social hall in Death Valley Junction, California, population: 6. After

6 Paid Newsletter Best Practices for the Digital Age

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some of us are old-time journalists here at Mequoda, we also think fondly of paid newsletters, a classic journalistic form that survives today in the digital era.

A Great Example of a Premium Content Subscription

A couple of years ago, Don outlined the attributes of a premium content subscription: not a website itself, but the thing that customers buy – the content subscription.

In updating this post (as we often do with our website content – a Mequoda best practice), we decided to give you an actual example of the perfect premium content subscription, and we settled on, the companion website to Cook’s Illustrated magazine from America’s Test Kitchen.

Deconstructing the phrase “premium content subscription” is a helpful exercise for getting this discussion onto the right track. Let’s take a look at each of the three words individually.

The Portal Content Business Model Turns Strangers Into Subscribers

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.

2017 Mequoda State of the Union

Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS
The history books will never look back at 2016 as an uneventful year. We elected Donald Trump as POTUS. Britain left the European Union. An ebola vaccine that’s 70-100% effective was invented. The Cubs broke their World Series curse.