“Never stop testing, and your advertising will never stop improving,” said David Ogilvy, known as “The Father of Advertising” the “Original Mad Man”.
Even our best-performing publishing partners—who publish on
We currently operate more than a dozen digital magazine publishing systems in partnership with some of the country's leading content brands including Prime Publishing, Yankee Publishing, and Cabot Heritage Corporation.
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it's all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it,
The steps to facilitating an effective roundtable discussion with roundtable discussion questions
Have you ever run a roundtable discussion?
Throughout my years in publishing, I’ve taken part in countless roundtables. During some,
Audience development personnel have a very specific, and incredibly important job within an organization.
Finding the right audience development staff can mean the difference between thousands of email subscribers and tens
Make sure your premium-product order pages are following best practices and are optimized to maximize sales.
SEO is important. Email list-building and retention are important. And email marketing is important, too.
Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than