Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

How Repurposed Content is Like Fenway Park

Rewrite history with these editorial tips for bringing content back to life Imagine that you're Tom Werner, owner of the Boston Red Sox back in 2002. Fenway park, home to

Audience Development Strategy

6 Helpful Tips on Building Email Circulation and Increasing Website Traffic

If you want to increase website traffic and build a larger email marketing list, we have the solution Download a free digital copy of Increasing Website Traffic & Building Email Marketing

Multiplatform Publishing Strategy

SIPF Awards Put You in Good Company

SIPF Awards Put You in Good Company Twenty years ago—the first year that the then "Annual Journalism Awards" were officially sponsored by the Foundation—Mine Regulation Reporter of Pasha Publications, Inc., won

Subscription Website Publishing

Consider Eye-Tracking for Placement of Your Website’s Most Important Content

An eye-opening session from SES in New York Have you every wondered where your users are looking on your website? Are they paying attention to your most important content, the advertisements

Subscription Website Publishing

Analyze Your Inbound Links to Increase Website Traffic

Increasing website traffic by building more quality inbound links The value of your website is determined by how many people visit. This is true for both advertising-driven websites and product-driven sites, because

Multiplatform Publishing Strategy

Real Time! Judge Rules Against Google Yesterday

Google Loses in Court; Expert Weighs in Google’s plan to make millions of books available on the information highway hit a major roadblock yesterday. A federal judge in New York rejected

Audience Development Strategy

4 Tools for Discovering Your Backlinks from SES New York

Jim Boykin, CEO and Founder of We Build Pages shares Internet marketing and audience development tools Backlinks help to build credibility for your website. As it’s been said many times before, content

Multiplatform Publishing Strategy

What Gary Vaynerchuk Can Teach You About Being a Daily Online Publisher

If you thought your daily online publishing strategy was tough, try daily video publishing When print magazines first entered the digital realm, they were—to put it lightly—not getting the concept of

Multiplatform Publishing Strategy

Direct Mail is Changing and You Should Know

Resurgent Direct Mail Featured in Thursday’s Webinar Direct mail may not be all the rage right now, but it’s definitely some of it. In the U.K., Royal Mail is considering a payment-by-results

Multiplatform Publishing Strategy

Developing Great Content at SES New York

6 tips from Byron White, Chief Idea Officer at ideaLaunch In a world where online publishers are looking to Google for larger audiences, it’s important to understand how the search engine

Audience Development Strategy

How to Write a Better Email Call-to-Action

Four tips for getting more people to read your email and buy your product Back in the day, you'd get an elaborate direct mail piece that may have lasted three to

Multiplatform Publishing Strategy

Find Success with Content Marketing

Discover 7 principles of content marketing that make up a successful content marketing strategy In the Mequoda Daily yesterday, we discussed four reasons why content marketing efforts fail. If you haven’t been

Multiplatform Publishing Strategy

SIPA Member Profile: Randy Coon from The Motley Fool

Randy Coon, Vice President of Marketing, The Motley Fool, Inc., Alexandria, Va. What was your first job out of college and how did you get into this business? I worked as a

Audience Development Strategy

3 Social Media Strategies PR Firms are Using

Social media revenue grows for public relations firms and advertising agencies How effectively is social media being used by PR firms and advertising agencies? A recent study conducted by the Transworld Advertising

Audience Development Strategy

15 Idea-Driven Articles About Email Newsletter Marketing

Create email newsletters that rock, with these 15 email newsletter marketing articles and 4 free white papers How many blogs do you read per day? I often find myself reading only

Multiplatform Publishing Strategy

The Best 4 Reasons Why Your Content Marketing Efforts Have Failed

If you aren't experiencing success with content marketing, it may be due to these reasons Content marketing is starting to become an illustrious method for showing audiences who you are and

Week in Review: March 14th, 2011 – March 18th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Curation and Creation: The Essence of Online Publishing

What is more important, content creation or content curation? Share your thoughts There are varying opinions on the activity of content curation and where it fits into the world of online

Audience Development Strategy

Use FollowerWonk.com for Twitter Audience Development

If your Audience Development strategy includes finding new followers on Twitter, try out this new tool Over the past month, word on the tweet street has been that Twitter wants to

Multiplatform Publishing Strategy

Mequoda Summit West 2011: The Top 10 Reasons to Register Now

The registration deadline for the Mequoda Summit West 2011 is quickly approaching - Register today Sign up right now for the Mequoda Summit West 2011 By looking at the sheet of registered

Opening Up to Posting Video

Video Strategy Starts With Being Open Does anyone out there have a video strategy, a member asked me last week. We’re putting up videos but I’m not sure we have a

Multiplatform Publishing Strategy

Smaller, More Complex Revenue Sources Expected in Digital Media’s Future

Content is getting extended further to develop more revenue opportunities The Pew Research Center’s Project for Excellence in Journalism recently released its State of the Media Report for 2011. This report discussed

Subscription Website Publishing

How to Get Customer Testimonials That Convert

A 4-step checklist for optimizing your landing page with testimonials When someone tells you what an amazing job you are doing, or how your product has changed their life, they are

Social Media Missteps Can be Quite Loud

Tweets and Quacks Need More Sound Checks I read a line this morning that is sure to become a catch phrase for 2011. “…think before you tweet.” It was said by

Audience Development Strategy

Discover how to Build Trust with an Online Audience

A four-year study presented at SXSW uncovers tips for developing credibility online In the Mequoda Daily yesterday, we discussed Twitter tips for engaging your audience. To continue this conversation, I recent came

Audience Development Strategy

The Absolute Simplest Way to Find an SEO Keyword

Easy SEO techniques for titling a blog, naming a product or writing headlines for a landing page If a blog or sales letter is never found in a search engine, does

Subscription Website Publishing

What Does Your Website Homepage Say About You?

Does your website homepage design tell the user what you want them to do? We all want our websites to look cool and sexy. When someone see's our website, we want

Multiplatform Publishing Strategy

Learn to Manage Your Content Marketing Success by Exception

The Mequoda Key Metrics Dashboard will help you manage content marketing efforts What criteria are you using to determine if your content marketing efforts are successful? Many online publishers are having difficulties

Multiplatform Publishing Strategy

SIPA Member Profile: Lucas Gives SIPA Eastern European Presence

Richard Lucas, Chairman, PMR Ltd., Krakow, Poland What was your first job out of college and how did you get into this business? I set up a business selling "new students in

Multiplatform Publishing Strategy

Online News Reaches a Milestone by Topping Print

More people have reported getting news from the web than newspapers Unprecedented growth has been experienced online. According to the State of the News Media, a report from the Pew Research Center’s

Audience Development Strategy

How Social Media Made Me Buy Four Jars of Peanut Butter

The social media impact of this tweet was an ROI of $35 bucks For the first time in my adult life, I found myself watching QVC on a Sunday afternoon. I had

Multiplatform Publishing Strategy

7 Simple Suggestions for Your Best Content Marketing Efforts

Although there are many nuances within content marketing, these tips can be utilized anytime Content marketing has grown in popularity over the last few years. Perhaps this is because the Internet allows

Week in Review: March 7th, 2011 – March 11th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

New Social Newspaper for LinkedIn Users

Receive the most-shared headlines relevant to your industry LinkedIn is taking strides to become more social by releasing LinkedIn Today, a new social newspaper. This product is designed to filter headlines that

Multiplatform Publishing Strategy

It’s Personal. Direct Mail Webinar to Show Your the Money.

Direct Mail Webinar to Show the 'Personal' Touch Direct mail continues to be a very viable channel, but only if the direct marketing fundamentals are applied. Improving the levels of both

Audience Development Strategy

Engagement, a New Social Media Trend for Marketers

Brands aren’t just present on social networks anymore; they are actively engaging When social media started becoming popular, companies took strides to make themselves present on these networks. However, many marketers weren’t

Multiplatform Publishing Strategy

5 New Books by the Authors Who Rocked at Marketing Them

Increase website traffic by reading these books and marketing them like their authors Sometimes you go to restaurants that you want to immediately review online to tell everyone about how amazing

Multiplatform Publishing Strategy

Ask and You Shall Receive Answers…

Audience of Experts Awaits on SIPA Listserve Today’s quiz question: Where did I find the following five discussion fragments? On hiring managing editors: I can't imagine any single test to give a managing

Audience Development Strategy

Discover Nuances in Search Behavior by Device

New insight on why mobile devices, tablets and desktops do not experience the same search queries The options for engaging with search engines has changed as tablet devices hit the market

Multiplatform Publishing Strategy

The Tools That Have Changed Online Publishing

Why print is no longer sacred and why that's OK Print can't possibly be dying, when there are so many services out there trying to put printed product manufacturing in the

Don’t Put That Off! Why Not Just Get it Done Now?

Multiplatform Publishing Strategy

Don’t Put That Off! Why Not Just Get it Done Now?

Procrastination and the Art of Risk Taking We all know about ROI, Return on Investment, and ROE, Return on Engagement. Tom Fishburne, who blogs under the Marketoonist.com label, used the phrase

Audience Development Strategy

The Most Cost-Effective Marketing Channel

Inbound marketing proves to be the cheapest lead generation tool for online marketers Inbound marketing efforts, which give Internet users information or tools that they find valuable, outperforms outbound, or interruptive,

Audience Development Strategy

The Three Keys to Writing Short Email Subject Lines

Short email subject lines will get your emails open faster An email subject line should be a lot easier than writing a blog post title. When writing a blog, you have

Multiplatform Publishing Strategy

Learn How to Build Relationships and Maximize Customer Value with Content Marketing

Three strategies from our Content Marketing Made Simple webinar In yesterday’s Mequoda Daily, we discussed three content marketing tips for building user relationships. The fourth principle of a successful content marketing strategy

Multiplatform Publishing Strategy

SIPA Member Profile: Dugan Takes Bully Pulpit for a Day

Bill Dugan, Vice President, StepByStepMarketing.com, Boston What was your first job out of college and how did you get into this business? My first job out of college was director of communications

Multiplatform Publishing Strategy

What is Meant by “Quality” Content?

Thoughts from the paidContent Conference The most recent change to the Google algorithm focused on rewarding high-quality content. Websites providing low-quality content have lost rank in many instances.

Audience Development Strategy

10 Not-So-Scientific Examples of Email Newsletter Collection Forms

Which words are you choosing to convince people to join your email newsletter list? When someone comes to your website, your first goal should be to get them on your email

Multiplatform Publishing Strategy

3 Ways to Strengthen User Relationships with Content Marketing

Content marketing is designed to create stronger relationships, but only if you’re doing it correctly Content marketing is the most successful method for creating a devout online audience. That is my honest

Week in Review: February 28th, 2011 – March 4th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Ways to Help Those Impacted by the Earthquake in Christchurch, New Zealand

Rallying together during times of tragedy Ana Macdonald, a Mequoda Gold Member and owner of Anvil Publishing, experienced first hand the 6.3-magnitude earthquake that struck Christchurch, New Zealand on February 22nd. This

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