Some subscription publishers have been working on the design and functionality of their websites and services for years, in hopes of creating products that go above and beyond the competition.
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a tweet, email or a brochure) down the funnel to their conversion
If your goal is generate paid subscriptions and revenue for a premium magazine business with a robust subscription website, keep following along.
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO
If you publish a variety of subscription products for a single audience, you have the makings of a super club. Super clubs are the easiest money you will ever generate
Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we're looking at publishers who are forging ahead with new initiatives, from acquiring
One thing we've noticed about the most successful publishers we know is that they have three major things in common. And it has nothing to do with being a household
If you are a legacy print-only magazine publisher, not understanding multiplatform publishing strategy - the future spells doom for your magazine and your publishing career.
Did you know that most media
Publishers select a variety of audience development strategies depending on their market, the skills of their staff, and their content. Today we're looking at news on referral traffic, pertaining to
The most successful multiplatform publishers are open to experimenting with a variety of channels to find the most-effective ways of reaching and building audiences. Today we're looking at publishers and
All you need is a seat at the Intensive and the discipline to execute our strategies
In a little over two months, you could be starting a new path to subscription marketing
Subscription website growth in the digital publishing industry continues as major publishers see increased results and added attention to their cause of increasing subscriber numbers.
Digital magazine publishers are grabbing ahold of the opportunities in front of them as technology evolves. Today we're looking at news of these focuses and the continued interest in data
