While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers
Digital magazine publishing software is important; which option are you using?
Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital
Rodale's multiplatform publishing strategy finds success with Facebook's Instant Articles; Google's Accelerated Mobile Pages drive traffic; Medium launches subscription service
A diverse multiplatform publishing strategy can lead to many desirable outcomes,
This week’s subscription website news shines a light on new marketing initiatives and revenue generated by successful subscription services
We’re seeing that subscription website news takes on some interesting dimensions early
Our friends at PubExec.com provide an online digital publishing forecast for next year; plus, what some magazines aren't getting about Facebook
If there's one thing we know about online digital publishing,
Create digital magazine teams using agile principles and progressive technology to build more collaborative processes
Magazine teams have historically all been in one building, maybe in New York City, or Washington, D.C.
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
Times, Adobe, others making online magazine content news
Online magazine content doesn't end with an article being posted online. Rather, that's where it begins.
There are innumerable ways of repurposing content, and
Checking in on the magazine strategy fueling digital publishers' latest efforts
There are core tenets to magazine strategy, but it's also mutable, malleable, and always evolving. We make it our business
Good news and bad news about mobile advertising for publishers; plus, learning more from high-level players
Mobile advertising for publishers is among the most important issues facing the digital magazine business,
Publishers aren't just going digital anymore, they're creating digital magazines that are evolving as quickly as the technology that hosts them
In 1967, an eight-page issue of Computerworld was published for the
Media Rating Council issues revisions to mobile viewability guidelines; plus, Adobe's audience development data and a vertical video solution
Ad viewability, especially mobile viewability, is arguably the issue facing digital publishers:
With so many digital magazines and brands deploying multiplatform content on the likes of Facebook, Instagram, and Twitter, devising social media standards for measuring data for advertising purposes was only
Magazine audience is the most valuable commodity publishers can acquire. All revenue efforts hinge on it. For legacy media, going about this acquisition was a fairly straightforward task, historically speaking.
Social publishing platforms are all the rage for publishers looking to repurpose content, cultivate audience, and drive traffic, and providers' offerings are becoming more sophisticated and specialized. Or, in Facebook's
While the problems publishers deal with can seem to multiply with each passing week, the good news is that technological advances, best practices, content innovations, and other digital publishing solutions
A look at all the different fees you might encounter when choosing digital magazine publishing software
Digital magazine publishing software comes in all forms, capabilities, and prices. In the past we've