Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective
Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very
Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These
Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost
Priority code landing pages are specialized landing pages that require the user to enter in an access code in order to view or obtain a particular offer or product. The
Print magazine or newsletter publishers traditionally generate 95 percent of their publication's revenue by utilizing paid media — particularly direct mail, but also insert cards, billing and renewal inserts, card
A Mequoda Website Satellite Archetype that generates the majority of its revenues from user access fees. This website business model is similar to a print newsletter or magazine that accepts
Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes
A Mequoda Website Satellite Archetype that combines the strategic intent, or goal, of 2 or more website archetypes. A print example would be newspapers or magazines, where they generate revenue
Dedicated Landing Pages: Rapid Conversion, Sales Letter, Upsell, Access Challenge, and Priority Code. Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers.
A Mequoda Website Satellite Archetype that exists primarily to build brand. This website economic model is similar to billboard advertising. Brand marketing websites don't necessarily generate any revenue from the
Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or
Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand
Mequoda Summit "Integrating Print & Online Media Teams" Session Review:
While most publishers continue to
Real Simple started as a magazine in 2000 and has since repurposed that content on its website, in email newsletters, in events, products, radio and television.
Download our complimentary Membership report today and learn what every magazine, newsletter and book publisher needs to know before launching a Membership Website
Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an
Bob Bly shares his tips for writing subject lines that get your email opened and read at SiPA's 32nd Annual International Newsletter & Specialized-Information Conference
Interweave's acquisition of the oldest, continuously published magazine for painters and three related publications expands its footprint into arts media, entering the drawing and painting markets for the first time
What can we learn from the big guys? Be more like little guys.
In a panel titled “Learning From the Big Guys” Marta Wohrle, former Senior VP of digital media at
"It's all about the user" says Cia Romano of Interface Guru
Cia Romano, CEO of digital consulting and usability firm Interface Guru, told publishers that their website is the window to
Do you have an Internet Hub? How are you using it to expand your brand?
Mequoda's Don Nicholas presented a rapid-fire version of our Making Money Online workshop and moderated a
The casual visitor makes an impression of your subscription website based on numerous factors. Whether consciously to unconsciously, most potential members are looking for certain elements that indicate to them
The purpose of the session was to show companies how to build and sustain any type of social community. These were his tips of what you need to focus on:
Your online media index (OMI) measures your print to online transition. We've come up with a neat and simple calculation that we call the Online Media Index (OMI), which
