The true audience development definition requires maximum outreach while retaining results for future sales
Just like "inbound marketing" was the buzzword of the online marketing industry last year, "audience development" begins
The evolution of audience development comes through the evolution of online tools, social networks and communities.
Today we're looking at some recent news for audience development, including a set of standards
Digital publishers shuttering Gothamist, DNAinfo; Condé Nast closes print side of Teen Vogue; BHG experiences new growth
Movement can happen quickly for digital publishers, especially in a space where evolutions in
What to look for in online directory software, from Haven, to Wordpress, Joomla, and third-party products
The directory website business model still has a lot of upside for multiplatform publishers. When
Audience development growing with faster ads, custom software and more social media usage
Audience development continues to be a wide area for publishers to explore. The best strategies show consistent results
Snapchat's value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development
Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That's the crux of magazine publishing strategy
Online publishing strategies have grown exponentially since digital magazines have transformed the industry. It is, after all multiplatform strategy, and media companies are wise to maximize as many channels as
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development?
Taking a closer look at Instagram publishing; plus, magazines on Twitter, data-driven publishing, and other social media strategies
Regardless of whether you plan on participating in Facebook Instant Articles or other
ALM, Hearst, Google, Apple, Texture, Time Inc. are the media companies and digital magazines leading the shift in publishing metrics
Much like old-school counting statistics in baseball, old-school publishing metrics like
These subscription website homepage ideas will help you provide a better user experience through website design
Mequoda has long quantified its own best subscription website homepage ideas, which we put into
Digital publishing success comes with a multiplatform publishing approach.
Digital publishers who recognize this are finding numerous way to reach their audiences, building subscribers from social media, through email, and funneling
Finding the right formula as a multiplatform media publisher means experimenting with methodologies while maintaining a disciplined approach to content. In other words, rotating tactics around a solid strategic core.
At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites
Subscription websites are at the core of modern online publishing and have even been considered the Holy Grail of the industry.
The popularity surrounding subscription websites stems from the fact that
The recent Facebook IPO and surrounding uproar has created a robust discussion about the future of online advertising business models.
Advertising works for a couple of fundamental reasons. Advertising works when
Six elements of engagement for better content marketing to a very important demographic
The American writer Carl Sandburg once said, “Nothing happens unless first a dream.” In today’s digital world, many