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Tag: bill dugan

Write Better Subscription Marketing Copy By Learning From the Greats

In 1926, a long-form print ad for the U.S. School of Music was written by John Caples, and the headline read, “They Laughed When I Sat Down At the Piano, But When I Started to Play!” It’s been noted as one of the most perfect headlines ever written.

Protected: Executive Council Update: Opt-In Options for Adding to your Subscriber Base

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Protected: Executive Council Update: More Ways to Grow Your Audience

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Protected: Executive Council Update: Content is Still King!

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Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

How to write Spotlight emails that win your Six Sigma subscription marketing testing efforts
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success that one of our Gold Members has experienced after launching a high-frequency

Protected: Executive Council Update: Get the Most from your Blockbuster Content with the Haven Advanced Republish Manager

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Protected: Executive Council Update: How to Write a Winning Spotlight

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Protected: Executive Council Update: How to Write a Winning Library Preview

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Protected: Executive Council Update: Six Sigma for Offer and Creative Testing

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Protected: Executive Council Update: Changes coming to your site’s internal search functionality

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Protected: Executive Council Update: Mequoda Client Support Portal

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Protected: Executive Council Update: Double Your Email Capture Rate (ECR) to Boost Overall Revenue

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Protected: Executive Council Update: Google Security and HTTPs

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Protected: Executive Council Update: Increase Revenue with a Credit Card Recovery Program

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Protected: Executive Council Update: Spend Less Time on Spambots

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Protected: Executive Council Update: How We’re Increasing Site Speed and Decreasing Load Times

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Protected: Executive Council Update: Your New Learning Management System Can Do All This

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Protected: Executive Council Update: Get More Control Over Your Imports

If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you haven’t, we’d like to introduce you to this massively enhanced bit of functionality.

Protected: Executive Council Update: Best Practice Blockbuster Management Improves GVI by 34%

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Protected: Executive Council Update: Your Portal Revenue Scorecard

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Protected: Executive Council Update: Using Emojis in Subject Lines

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Protected: Executive Council Update: 9 Ideas Shared at the Mequoda Summit

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Protected: Executive Update: New Ad Partner Improves Revenue by 100%

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Protected: Executive Council Update: Improve Email Capture Rates Right Away

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Protected: Executive Council Update: Mobile Conversion Architecture Best Practices

This week we’ll review our mobile best practices for collecting email addresses without ticking off the Google gods. Most of the adjustments we make to mobile conversion architecture is for Google’s benefit, but it also offers better usability for your users. Read below to see how to adjust your own website if you’ve seen conversion rates declining since January.

Protected: Executive Council Update: Desktop Conversion Architecture Best Practices

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Protected: Executive Council Update: Conversion Best Practice Scorecards

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Protected: Executive Council Update: 3 Google Rules for 2017

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Protected: Executive Council Update: Social Sharing Enhancement

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Protected: Executive Council Update: Updating Cache and CDN Components

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Protected: Executive Council Update: 12 Creative Offers for Testing Subscription Pricing

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Protected: Executive Council Update: Making the Transition to HTTPS

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Mequoda Announces the Arrival of Bill Dugan as Newest Chief Strategy Officer

This certified Mequoda Master will step into Ed Coburn’s shoes
We’ve come a very long way since 2013.

Back in the day, Mequoda was a modest 15-person organization, with one lead consultant – that would be me – and a single team working with that consultant. Today, in 2016, we’ve tripled in size, with 40-plus team members,

How Content Gets Profitably Recycled in Multiplatform Publishing

When you recycle a can or plastic bottle, you can wait and listen to the sound of the machine crushing the can. It’s almost as if the nickel it spits back at you came from the can itself.

When you recycle a magazine into apps, blog posts, videos, emails and events it makes sounds too: the sounds of web traffic rushing at you. The sound of social chatter and ultimately, ad or product revenue. It’s a bit more than a nickel, but you’ll take it, right?

The Many Platforms of Multiplatform Publishers

Even the smallest of magazine publishers publish on two platforms: their magazine and their website.

Mequoda publishers typically publish five to six different platforms, and within those platforms, many more sub-platforms.

Based on the fact that every platform has completely different user experiences, we came up with our idea of what this looks like, and we call it the niche media user experience dashboard — that is, what users get out of the many different platforms.

Nutrition Action Doubles Traffic With New Mequoda System

On October 14th, a print newsletter publisher blossomed into a multi-platform publisher. That was the day we helped launch one of our newest Mequoda Systems, NutritionAction.com, the home of a health newsletter that’s celebrating its 40th year this upcoming January.

Kaslik Joins Digital Publishing Hall of Fame

Bob Kaslik shares five keys for digital publishing success

Few people know more about digital publishing and marketing than Bob Kaslik. Since 2008, he has managed the creation, operation, and optimization of 10 robust digital publishing communities including Interweave’s flagship Knitting Daily.

On April 11, Kaslik joined eight other industry professionals in the Mequoda Digital Publishing Hall of Fame including his boss, Clay Hall, who was inducted in 2009.

SIPA Member Profile: Randy Coon from The Motley Fool

Randy Coon, Vice President of Marketing, The Motley Fool, Inc., Alexandria, Va.

What was your first job out of college and how did you get into this business?
I worked as a fraud analyst for SBC phone company. I got into this business by chance. I love investing and marketing, so when a recruiter called for an interview with The Motley Fool, I was beside myself.

Has there been a defining moment in your career? Perhaps when you knew you were on the right road.
My first boss was a great guy. He was a master at direct response and a great teacher. After working with him on my first campaign, I knew I was in the right field.

SIPA Member Profile: Dugan Takes Bully Pulpit for a Day

Bill Dugan, Vice President, StepByStepMarketing.com, Boston

What was your first job out of college and how did you get into this business?
My first job out of college was director of communications and membership programs for a trade association representing businesses using two-way radio systems. I was also editor of the monthly newsletter and became interested in journalism and marketing and how the two can work together.

New Product Ideas Stir Up the Pot

New-Product Ideas Range From a Relaunching to a Repurposing

Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).

From Torry Burdick, senior vice president, Marketing, Mortgage Success Source

1. Webinars are not new, but they have taken on a new flavor at MSS. We have used free webinars in the past to provide content to our audience, but recently we began using them in our marketing. They are proving to be an excellent way for us to showcase our expertise to our prospect audience as well as cross sell our existing subscribers new products.(Examples: Legislative updates and trial promotions.)

Developing Successful Subscription Websites

Learn the 6 most profitable paid content business models in this 90-minute seminar hosted by Don Nicholas and several successful Subscription Website publishers.

Lessons from Mequoda Hall of Fame Winners 2009

Two online publishers are added to the Mequoda Hall of Fame, recognizing their achievement in the advancement of successful online publishing and marketing best practices

fuelNet.com Wins 3rd Annual Mequoda Publisher of the Year Award

Mequoda Group announced today that fuelNet.com, a marketing website serving daily tips and information products for owners and managers of growing businesses won the third annual Mequoda Publisher of the Year Award for 2008.

fuelNet.com Wins 3rd Annual Mequoda Publisher of the Year Award

We started from scratch says Bill Dugan on the launch of fuelNet.com

New Mequoda Hub FuelNet.com Launches for Owners of Growing Businesses

FuelNet.com offers users a one-stop resource for advice on marketing, selling, brand building, and customer communications