Helpful tips on creating a website prototype before the actual building process begins
Before designing a website, it’s important to map out what the website will look like. If you don’t
The Boston Globe is joining the digital revolution
Who’s next? The Boston Globe announced yesterday that the online version of their newspaper would be moving locations, from Boston.com to BostonGlobe.com, and
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for
If you haven’t read SEO Campaign Management Basics, then you may be missing out on more traffic and inbound links
Download a free digital copy of SEO Campaign Management Basics now
One
Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
If not, you’re not alone; fortunately these methods may help
According to Sysomos, a maker of social media analysis tools, 71% of all tweets receive no reply or retweet. This information
Components of effective content marketing
Once you’ve built up your subscriber list, how do you go about keeping all the converted email subscribers on your email list? The first step is
How passion and community has taken the marketing world by storm
The Internet has forced many industries to change, and that includes the wide world of marketing.
Traditional marketing was flashy, sexy
This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers
(Nationwide)---A membership website may appear to be an easy moneymaker for online
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use
Listen to the new media trends: a podcast listener is worth his weight in gold
Listen, let's be honest. All the buzz about podcasts sort of fizzled over the past year
This free report from Mequoda Group discusses 14 guidelines and 13 case studies for designing subscription websites
(Nationwide)---Some of the most successful websites let their users generate 99 percent of their
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider
Two money making website archetypes for online publishers
Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West
Platforms evolve and so do editing guidelines
The Internet has changed strategies and descriptions behind different jobs. This is nothing new; we’ve all seen it before.
However, this fact can get overlooked
This free report from Mequoda Group discusses essential tips for designing a website homepage and mistakes to avoid in the process
(Nationwide)---It can be difficult to balance between attractive graphic design
How to write a better press release
A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release,
How changes in technology and media consumption will put an emphasis on subscription websites
I apologize in advance for saying it again, but the iPad has changed the online publishing environment.
Does your content fit the main demographic?
Talk of the iPad has not dwindled much since the device was released on April 3rd. Not that the hype is a surprise, since
Discover information on SEO copywriting and SEO campaign management in this new podcast from Mequoda Group
Download your free digital copy of Search Engine Optimization Tips now
I’m sure search engine optimization
Insight from the Mequoda Summit Boston 2010
Three panelists listed a series of publishing mistakes recently at the Mequoda Summit Boston 2010. As we all make mistakes, it’s very valuable to
Press releases are a large component of your SEO campaign, so make them count!
Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases
Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010
I catch a case of slight chills when writing this article about modern parameters of content marketing. Why?
Awards Finalists Start the Creative Juices Flowing
The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best
"Please retweet" is one of the most commonly used phrases in a successful retweet
Re-tweets happen on Twitter when you write a funny, interesting, or share-worthy 140 character tweet. As online
Is inconsistent navigation leaving users feeling lost on your site?
With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent
[question]
Would Telligent be recommended if you do not have a .net programmer?
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[answer]
Got to pick the solution based on your experience, resources and infrastructure. If you are primarily a Microsoft shop
15 products to contemplate while creating a content marketing strategy
One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric
Content from the Mequoda Summit Boston 2010
At last week’s Mequoda Summit Boston 2010, Don Nicholas and Phil Ash hosted an interested session on subscription websites. In today’s digital landscape, it’s
Valuable talking points from the Mequoda Summit Boston 2010’s first keynote presentation
Any active online publisher knows that the digital environment’s rules have changed. They have seen competition grow, digital content
This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.
(Nationwide)---Linking to pages within your site is a good way of defining the
Email Newsletters Build Relationships and Communities
Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those
Even more are involved when considering the design of your CMS
Here’s a hypothetical question for you: If you were a content producer or content publisher, what would you use to
Five free reports sharing valuable information, inspired by the Mequoda Summit
Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were
Online publishing means that you give things away and it won't cost you or your visitors an extra dime
Why are printers so cheap? Because printer manufacturers know that for the
Three technology professionals are ready to inform you about options
Register now for our WordPress vs. Drupal vs. Telligent: Which CMS is Right for You? Webinar
Online publishers, content producers and Internet
Improving Your Website, Renewals and Social (Media) Skills
With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are
Some insight from Don Nicholas at the Mequoda Summit Boston 2010
The Mequoda Summit Boston 2010 kicked off yesterday with a rousing introduction from Don Nicholas, the Executive Director of the
This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content
(Nationwide)---It’s hard for great products to stand on their own or sell
We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content
Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports
The best practices in writing the title of a report or white paper require the copywriter to focus on
Using social media to connect and build buzz around your brand
Earlier this week I wrote about content marketing for artists. I’ve heard the term DYI (Do It Yourself) for years
The newest landing page template - video landing pages
Today I was talking about web video with Patrick Hughes, Production Director of VisualPost and presenter at this weeks Mequoda Summit. While
Multiple email newsletters can improve retention rates
One of the four principles of Mequoda is being email centric. Really it's about being subscriber-centric rather than just being defined by
How artistic content producers and publishers can be using content marketing
I recently came to the realization as to why I love content marketing so much. It goes back to my
