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Tag: digital advertising

10 Magazine Media Facts Worth Knowing in 2018

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like

Beyond Paywalls: 3 Ways Magazine Publishers Sell More Subscriptions

Since most magazine publishers are competing for these dollars and losing the battle, the need for revenue from subscriptions increases every day.

15 Reports About Digital Magazine Publishing You Should Bookmark

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.

Multiplatform Publishers Envision Apps & Paywalls Targeting Long-Term Value

More multiplatform publishers are seeing firsthand the value of subscription products and paywalls, which is why many new ones are launched. Today we’re looking at some of these paywall and subscription app launches, and the reasons these digital publishers are turning their attention to them.

Digital Publishers Are Working With Their Content Differently

Digital publishers are constantly working to find the best methods and channels for creating and distributing their content. Today we are looking at some of the strategies these publishers are using to get more engagement and bigger audiences.

Multiplatform Publisher Meredith Corporation Leads Digital Evolution

An organization needs to meet its audience where it exists to survive as a multiplatform publisher, and changing with the times is what allows some publishers to stay relevant and profitable when many around are unable to do so.

Digital Magazine Properties Expand Through Acquisitions, Enhanced Services

Digital magazine publishers will accept opportunities when they see a value in future or immediate gains. Today we’re looking at publishers who are forging ahead with new initiatives, from acquiring new companies and products, to trying new revenue strategies. 

Subscription Website Installations & Website Redesigns as New Years Resolutions

Publishers are seeing how launching a subscription website is a great way to expand revenue streams. We’ve known that for years and we love seeing these launches continue.

More Subscription Website Growth Leads to More Model Offerings

Growth in subscription website publishing continues in the digital landscape because of its success as a revenue stream. Today we’re looking at the evolution of subscription offerings and how digital publishers are being impacted by their decisions to provide subscriptions.

Subscription Website Publishers Start New Membership Initiatives

Major subscription website publishers at The Atlantic, New York Times Co., and CNN are putting more attention into subscribers
We’re seeing some of the biggest subscription website publishers reaping the benefits of new memberships and growing circulations. In fact, we even have a story to share today that involves a new paywall being utilized by one

5 Best Practices in Digital Magazine App Publishing

Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.

First, let’s do some definitions. Terminology is changing daily, as it always does with new technology and new products, but for now we should at least attempt to clarify a few things. Some of these definitions come from outside Mequoda, but others are our own preferred definitions that serve to clarify some of the confusion in the industry right now. Your mileage may vary!

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

Digital Media Companies Focus on Audience Content, Company Structure

Change is the only constant the digital publishing industry knows. Beyond the evolution of content online, we’re seeing a variety of changes coming to the digital advertising side of digital publishing. Today we’re looking at some digital media companies that are entering new territories.

Digital Publishers Report New Growth in 2017

As digital publishers continue to iron out their audience and product strategies, the ones doing it the best are seeing growth in areas that matter: digital subscriptions and sales.

Our first story today looks at New York Times and its better-than-anticipated second quarter. WWD reports, “Total revenue for the second quarter of 2017 increased 9.2 percent to $407.1 million from $372.6 million in the second quarter of 2016 and subscription revenues increased 13.9 percent, while advertising revenues increased 0.8 percent and other revenues rose 12.8 percent. Wall Street expected 14 cents a share on revenue of $393.9 million.”

Publishers Consider Brand Awareness of Digital Ads

Procter & Gamble Co. cuts digital ad spend; Customers reportedly more trusting of marketers than many imagine; Condé Nast uses neuroscience for better digital ads 
Publishers using digital ads have a lot to think about. Not only do they need to create ads that are effective and help to build positive brand awareness, they also have to figure out

IAB’s New Guidelines for Multiplatform Publishers Using Online Ads

The new version of the IAB Standard Ad Unit Portfolio is a must-know for multiplatform publishers using online ads as part of their audience strategy
The Interactive Advertising Bureau (IAB) has a major impact on the characteristics of online ads that many multiplatform publishers use to sell products and build a larger audience. Today we’ll take a

Diverse Media Company Acquisitions Lead to Business Expansion

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company

Today’s news focuses on media company acquisitions, including some interesting ones that expand the current business model of the companies involved.

7 Ways to Build a Better Ad Package for Sponsors

The best thing you can offer in an ad package is exclusivity, although few publishers can. Back in the days of print-only publishing, there was little opportunity to be an exclusive sponsor of anything, but what brought them in was a separate but aligned strategy: scarcity. The most scarce and desirable sections of a magazine are the back of the front cover, and the back cover, which go for more than $100,000 each in most magazines. And a new element that the web brings to advertisers, moreso than ever before, is alignment. The most successful sponsor-driven publishers we know do very well at aligning the right ads with related content.

Are Digital Advertisements Becoming More Popular for Audience Development?

Today we’re seeing increases in a variety of digital advertisements that some publishers have been using as part of their audience development strategy.

We begin at Media Post, which is reporting on native ad data from AdsNative. “More than half of publishers don’t believe that Google and Facebook “own” the digital advertising market. That’s one of the findings of a recent survey conducted by AdsNative, which polled its customer base of 7,500 Web and mobile publishers on the state of native advertising in Q1. The survey found that 53.9% of publishers don’t believe ad budgets are going to just a handful of players.”

Audience Development Evolving Through Social Media Channels

Facebook offering more audience development strategies; Snapchat effectiveness in question; Twitter broadens live video scope
We’re seeing more publishers partnering with Facebook for distributing content as part of an audience development strategy. Part of this content strategy is focusing on Instant Articles and how more advertisements can be placed within Instant Articles. MediaPost reports, “Unveiled in

Digital Growth Experienced by Digital Publishers and Marketers

Time Inc. digital revenue grows; TEN focuses on building content strategy; Mobile header ads experience growth for digital publishers
Digital publishers experiencing growth is a topic we love to discuss, and today we’ll start with a look at Time Inc., which has experienced a variety of growth as of late.

New York Post has the story, which

New Advertising Initiatives for Subscription Publishers in 2017

Subscription publishers are now looking at app buttons, branded podcasting, and intrusive marketing workarounds 
Subscription publishers have a lot of options when it comes to how they market their content online. We already know that content marketing provides high-quality content with value, so that’s already part of the process. But options for delivering and marketing that

Nail Down Your Magazine Experience and Combat the Publishing Recession

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website.
We’re in a recession. Maybe you’re feeling pretty good right now personally, but publishers are in a recession. Big time. Last year was a recession especially for newspapers, according to Pew Research Center’s

Digital Ad Trends: DCN, Amazon, New York Times

Monitoring the latest digital ad trends finds an effort for more transparency, an elephant in the room, and a major player making a major move
Digital ad trends are as volatile as any in the industry, with highs and lows aplenty. Ad blocking, viewability, tech concerns, juggernauts like Google and Facebook, programmatic, native … the list

Magazine Publishing Strategy: Tech, Email, Advertising

Personalization, sales structure, and data-driven publishing highlight latest trends in magazine publishing strategy
Multiplatform content, audience development, and internet revenue models. Attracting and converting. That’s the crux of magazine publishing strategy – don’t make it harder than it is!

At Mequoda, we can distill all of this down to two modules: ACEM, which are the essentials, and

Battling Ad Block Software: Business Insider, Google, and More

Ad block software continues to confound the digital publishing industry, but progress is being made as we see the results of various tactics to block ad blockers. Native ads, direct appeals, and other attempts to mitigate ad blocking programs are finding some success, but there’s no question that the issue will be sticking around for a long while.

Programmatic Native Advertising: Will Digital Magazines Buy In?

As programmatic native advertising makes its rise, publishers are cautious; plus, is time spent with media next big thing in digital advertising?
Programmatic native advertising … it’s quite a mouthful, right? Well, as it stands, digital publishers are worried they might be biting off a little more than they can chew when it comes to this

Programmatic Publishers: Data, Header Bidding, and More

The latest updates about still evolving relationship between programmatic, publishers
On the eve of its programmatic publishers conference earlier this month, minOnline.com featured several articles on programmatic advertising, including a few from the point of view of agencies, marketers, and ad buyers.

As this form of revenue generation is still a work in progress for digital magazines,

Media Revenue Trends: Newsstand, Native, B2B

Sometimes media revenue streams flow, and sometimes they dry up
How are you generating media revenue? I hope your response isn’t limited to one answer. Please, take all the time you need, and name as many sources as you can! A multiplatform publisher mustn’t put all of their eggs in one basket. Digital advertising, print sales,

Online Media Trends: Social, Audience, Ad-Free

The phrase online media trends can run the gamut, of course – in this day and age, it might mean anything on the internet. But we use it to mean topics of interest to digital publishers.

Online Ad Publishing News: Blocking, Programmatic, Time-Based

To create the perfect online ad, marketers and publishing companies must consider a multitude of factors. Which metrics to key, where to place the ad, when to deploy it, how to present it, why people might be attracted to it. And these factors are not static – they shift with the industry’s whims.

Successful Magazines Are Multiplatform Magazines

We make it our business to help you publish successful magazines. How do we do it? Well, it’s not a big secret, and we certainly don’t keep it from our clients. Create quality content and distribute it well with a multiplatform strategy. That’s about all there is to it.

Publishing Digital Magazines: Ads, Audience, Algrorithms

Publishing digital magazines is not a “set it and forget it” enterprise, and monitoring the latest trends is a must
Our mission in life is to help you with publishing digital magazines, and we’re good at it. Hopefully we make it look easy, but of course it’s not. The sands of this industry are shifting rapidly,

Native, Publishing Partnership Still a Work in Progess

By now, you know that native publishing is sweeping the industry, as digital magazines continue to cultivate additional revenue generators and provide more elegant options for both marketers and audience. But is it growing too fast to really take hold?

Print and Digital Publishing: Which News Do You Want First?

Print and digital publishing … diametrically opposed? By no means! In fact, when it comes to multiplatform publishing, Mequoda Members know that a print product is an important piece of the puzzle if it’s at all possible to pull off.

Some magazine publishers get this, and others don’t. Of course, they all have their own reasons. FolioMag.com covers a few of them in recent articles, and they involve some interesting principals, with good news and bad.

Magazine Publishing News: Portals, Native, Video, Email

The digital media companies making magazine publishing news include GQ, Slate, Meredith, and more
We monitor magazine publishing news on your behalf because every day brings new big things in the industry, and because it helps us do a better job helping media companies like yours do a better job of producing more high-quality content.

And, hey,

Native Agency Approach a Priority for Digital Publishers

Checking in on the New York Times, Financial Times, and Bloomberg native agency efforts – and what it means for digital magazines
So maybe you’re not quite ready to launch your own native agency, but it’s interesting to note who is and how they’re doing it. And why. Is it to neutralize ad blocking? Generate more

Digital Ads Do Better With Premium Publisher’s Content

Premium publishers in the news: Bloomberg, Hearst, and more; plus, native ads not a cure-all
There are are premium publishers, and then there is premium publisher’s content, and you don’t have to be the former to have the latter.

This is important to understand, particularly if you’re ad-driven. Why? Because premium content can make you more revenue.

Digital Ad Metrics: Attention Is the New Impression, but Still Nascent

Decoding the latest digital ad metrics, and checking in on ad tech and a digital renaissance for a legacy title
Digital ad metrics rise, fall, resurface. New ones are invented every so often. But they’re something digital publishing companies must keep track of, because ROI and consumer action are what advertisers are (rightfully) focusing on when

The Publisher Portal: What Your Website Really Means

By now, you must have read us go on and on about the Mequoda Portal, an integral part of our multiplatform strategy for digital magazines. Fact is, the publisher portal is an oft-overlooked and even neglected part of media companies’ approach. But it’s of paramount importance if only because a solid home base for your brand frees you up to do so many other things.

Magazine Revenue: The Latest Trends and Headlines

The publishers making magazine revenue news include Gannett; plus, digital advertising, print circulation, and more
If generating magazine revenue were easy, we wouldn’t exist. It’s our mission to make it easier for digital publishers and print magazines alike, and one way we accomplish that is by meticulously tracking industry trends to inform our approach and practices.

Having

Content Marketing, Publishing a Match Made for Growth

When it comes to content marketing, publishing executives know how valuable native advertising can be to their revenue stream. More and more, though, digital magazines are taking matters into their own hands and producing that branded content in house, adding staff and other resources to their operation in order grab a larger slice of the pie and future-proof their properties.

Digital Ad News: Blocking Still a Stubborn Issue

You don’t need us to tell you that the digital ad news when it comes to anti-ad-block efforts is not necessarily good. The efforts of digital publishers to block ad blockers are being undermined by a prevalence of viewability problems, chief among them software that grows ever more sophisticated in its ability to shield readers from digital advertising.

ABC to Track and Measure Digital Magazine Distribution, Readership

Digital magazine distribution and consumption will receive the Audit Bureau of Circulations treatment; plus, Google follows Apple’s lead and Time Inc.’s vision
Digital magazine distribution, readership, ad views, and more are all sliced and diced in some way, shape, or form, but the question these days is accuracy, veracity, and reliability. The future of digital advertising

Ad Blocking Impact Will Reach Unprecedented Levels in Coming Years

What we know: Ad blocking is on the rise. What we don’t know: whether the effort to block ad blockers will prove effective. What’s starting to become apparent: The ad blocking impact will be significant.

For online publishers who don’t rely solely on digital advertising for revenue, this is not crushing news. Hopefully, you’re one of them, because you have a multiplatform strategy in place. For online publishers who do, rely solely on digital advertising, read on for MediaPost’s coverage. And don’t panic!

Online Ad Targeting … for Print Magazines?

Hearst says yes, begins providing online ad targeting for readers of print magazines; plus, the Independent, True Ink, and time-based selling
Believe it or not, a big part of multiplatform strategy is your print product. After all, if you have a robust one, chances are you can make the transition to digital publishing and succeed. And,

Digital Publishing Market News: Time Inc., Harris, Bisnow, and More

Recent headlines reflect the highs and lows of the digital publishing market; plus skepticism on whether Facebook Instant Articles is using its powers for good
The digital publishing market moves fast, and it’s not always the smoothest ride. There are successes, failures, and floating questions; good decisions, bad ones, and others on which the jury’s still

Online Advertising Trends: Ad Blocking Dominating Discussion

Ars Technica, Wall Street Journal, and others making headlines among online advertising trends – and one topic trumps them all
Online advertising trends – or should we say “trend” – are understandably at the forefront of publishing executives’ minds.

Ad blocking is cutting into digital advertising revenue, and with deployment rising among millennial media, it might be

Swiftype Aims to Be Publisher Technology Choice

To paraphrase Steve Miller, publisher technology keeps on slippin’, slippin’, slippin’ into the future. Could be your content management system, your app, your digital advertising: There’s little time to rest on your laurels after each and every advance.

Anytime a vendor or service exec has some free advice to share with publishers, even if they have a marketing strategy in mind, we pay attention. Today, it’s a search engine CEO. We also have some news to relay on ad blocking, Google AMP, Medium’s latest move, and more, all from our friends at MediaPost.com. Let’s take a look!

Programmatic Sales to Surpass Other Advertising at Bonnier in 5 Years

It’s no surprise that programmatic sales are on the rise – built on the same principles that make organic SEO such a successful part of digital magazine publishing, programmatic advertising is the natural next step in the evolution of internet revenue models.

But when you hear a company like Bonnier say that programmatic sales will shoot past all other digital advertising revenue sooner rather than later, it definitely gets your attention!

We now direct your attention to PubExec.com, which has that news and more.