Diverse Media Company Acquisitions Lead to Business Expansion

Media company acquisitions from Hearst and BrideClick; Access Intelligence acquires digital advertising and events company

Today’s news focuses on media company acquisitions, including some interesting ones that expand the current business model of the companies involved.

We begin today with Hearst, which has acquired Connecticut assets 21st Century Media Newspaper LLC, a unit of Digital First Media. Folio: reports, “Hearst Corp., in a move mostly related to consolidation in the newspaper industry, this week acquired Connecticut Magazine, a 45-year-old brand and the only statewide consumer magazine.”

Download a FREE copy of 7 Ways to Monetize your Portal Audience, and discover how today's top publishers are generating revenue through memberships, events, clubs, sponsorships, and more.

In the Connecticut deal, Connecticut Magazine came to Hearst along with three daily newspapers, including the New Haven Register. Hearst now has newspapers in Stamford, Danbury, Greenwich, Norwalk, Bridgeport, New Haven and Middletown, among the state’s larger cities.”

The article continues with a look at what those assets mean for Hearst. “In a statement, Hearst said the new properties have a combined weekly circulation of more than 470,000 households and a monthly digital reach of 1.4 million unique visitors. They will become part of Hearst Newspapers’ Connecticut Media Group.”

Our next story focuses on the media company acquisition of Mode Media by BrideClick. MediaPost reports, “Wedding-focused ad network BrideClick has acquired Mode Media’s assets, including lifestyle sites Glam, Foodie, Bliss, Tend, Brash and Mode, as well as an ad network Mode Media claimed reached 144 million monthly unique visitors.”

BrideClick will relaunch as Glam Inc. this fall and will expand into new categories, such as fashion, beauty, food, parenting and health and wellness.”

The article concludes with a look at the future goals and expansion for the company. ““BrideClick has a passionate team with a track record of building long-term partnerships with bridal bloggers, social-media influencers and advertisers. Glam.com provides us with the opportunity to launch into other content areas and cater to a wider audience,”” said BrideClick chairman Henry Chamberlain.

Our final story looks at Access Intelligence and its expansion into the quickly-growing programmatic advertising industry. Folio: reports, “Access Intelligence, the parent company of Folio:, today announced the acquisition of AdExchanger, an integrated media and events company focused on digital advertising and marketing, in a move that gives Access Intelligence a dominant position in the fast-growing programmatic-ad market. The company already owns the AdMonsters brand, a leader in the ad-operations space.”

By acquiring AdExchanger, Access Intelligence is looking to capitalize on the massive growth of programmatic advertising, which Zenith Media predicts will grow by 31 percent in 2017, faster than all other advertising formats. According to Zenith’s Programmatic Marketing Forecasts, programmatic will account for 58 percent of digital display advertising this year, up from just 13 percent in 2013. In terms of actual dollars, the programmatic market grew from $5 billion in 2012 to $39 billion in 2016.”

The article continues with the CEO of AI’s take on the media company acquisition. “AI CEO Don Pazour described AdExchanger as a natural fit. “Our vision is to deliver best-in-class intelligence and connection points for our business communities, and AdExchanger does that in remarkable ways,” he said, noting that AdExchanger complements other AI brands, including Admonsters, Folio:, Cynopsis and Chief Marketer.”

Are you involved in media company acquisitions and need to integrate and create a stronger organizational flow? If so, set up a time to speak with us. We’ve helped hundreds of media companies implement and execute internal organizational strategies.

Comments

Leave a Reply