Digital publishers will continue to establish and evolve their membership websites as products, tools, and software options lead to successful revenue streams. Today we're visiting publishers who have made new
Multiplatform publishing companies that have made the digital landscape their home are able to experience advantages that other traditional publishers have not. Doing this, however, requires having the right people
The millennial demographic is one publishers often wonder about. Considering millennials into an audience development plan is a great idea for publishers, and we're now seeing some interesting evolutions in
Condé Nast U.S. expands subscription business; Amazon's subscription service becomes an option; Subscription websites need to utilize ads that don't violate rules
Subscription websites expand in a multitude of ways. Of
Zink digital magazine relaunches; National Geographic launches digital network; Amazon looking at offering subscriptions to publishers
Not all the digital magazine content we report on involves launches. Sometimes we have relaunches
Magazines with the most mobile traffic have great mobile magazine websites and social-friendly content
The Association of Magazine Media recently stated that on average, magazine websites are getting 26% of their
An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election
Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like
These new digital subscriptions are focused on building engagement with readers through different strategies
We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are
Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn.
According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment
These audience development models create marketing-qualified leads through freemiums that build larger, more monetizable email lists
“Audience development” is one of those terms that many people instinctively understand, but usually underestimate.
Multiplatform consumers give us a glimpse into digital and print magazines as consumption of digital grows year over year
In our annual American Magazine Reader Study & Handbook survey, we set out to understand
Every publisher should develop an audience development program specifically for social that stretches throughout the year
Previously, the only purpose of building an audience was to sell print subscriptions. Now, publishers
The media companies making news around magazine advertising trends include the Guardian, Financial Times, and more
Magazine advertising trends may not make for the most exciting material, but they're important to
Getting insight on digital marketing metrics from comScore, The Economist, the Atlantic Leap, and others
Getting a grasp on digital marketing metrics is crucial for multiplatform publishers looking to maximize the
The successful user-driven startups of today are the ones who offer subscription-based services. As a magazine or newsletter publisher, you know a subscription-based business takes the revenue of one product
If you’ve been reading here about the journey from legacy print publishing to digital magazine publishing, it may sound almost too confusing to contemplate
The journey involves everything from creating a
Subscription publishing is another element of multiplatform strategy that digital magazines must stay attuned to, as the landscape seems to shift every week. Most recently, paywalls for online content have
So is the underreporting of digital magazines sales the fault of publishers themselves, or should AAM's audit be modified to accommodate universal pricing and packaging?
We think it's time to accommodate.