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Tag: ecommerce

Interweave Seeks Email Marketing Manager

Interweave Seeks eMail Marketing Manager

Magazines 24/7 Coverage: Raising the Digital Bar in a Down Economy

Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years

For The Knot, digital has always been their center. It represents 80% of their total revenue and 50% of that is ads (30% national and 20% local).

“We’ve always been in start-up mode and have always learned how to make the best product at the lowest price tag,” said Carley Roney, Co-Found & Editor-in-Chief, The Knot, Inc.

Yahoo! Analytics – The New Kid in Town?

Yahoo Web Analytics launches this month to compete with Google Analytics.

Upsell Landing Pages

Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective when properly executed delivering conversion rates as high as 20 to 30 percent, depending on the offer.

Sales Letter Landing Pages

Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These same letters are often used in email and postal direct marketing programs.

Rapid Conversion Landing Pages

Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost to the user (a free offer) or when payment is delayed and includes options (a bill-me later offer).

Access Challenge Landing Pages

Access Challenge Landing Pages are the landing pages that a user encounters when trying to access premium (member-only) content from a site for which they are not a member, or for which they are not signed-in.

Using Earned Media to Build Email Circulation

Should your internet marketing system include earned media?

Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators is building email circulation. The goal is to attract as many subscribers as possible to the free email newsletter and let the newsletter’s content do the job of filtering the good from the bad. The key concept is that customers who signup and stay active subscribers are those most likely to buy paid information products.

Master the details of strong conversion architecture in incremental steps and with testing

Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?

Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.

You can have first-class products and create a beautiful website, but if your site is difficult to use, it will be nearly impossible to get casual visitors to become loyal buyers.

Leveraging Passionate Audiences

This Mequoda System Operator has an audience that is fostering its own online community

Note: This is part four of a five part series on the Mequoda Publisher of the Year nominees. You can tell us which new Mequoda System is best serving its audience by clicking here to vote.

One of the greatest blessings that an online publisher can hope for is a highly engaged and enthusiastic audience. A passionate audience reads more, buys more and participates more. And if there is one audience that has passion, it’s knitters.

3 Ingredients for Successful Online Marketing

How email newsletters, conversion architecture and incentives will help build your audience.

Online marketing expert and ecommerce guru Andrew Palmer ran a campaign last year to build subscriptions to Agora’s free email newsletter, The Daily Reckoning. Palmer tested a self-titled “free on free” offer that gave every user who signed up for The Daily Reckoning a free special report titled Real Asset Explosion: Make Ten Times Your Money in the Astounding Resource Boom of 2006-2007.

A Tool to Test Website Performance

Did you know that if your page loads too slowly, you could be deterring some search engine robots from crawling your website?

For users, speed is everything. Broadband users expect websites to pop open and 56k users do not have all day to wait for pages to load. Their patience expires quickly, and if a site loads too slowly, users will take their business elsewhere.

Free Content: How Much Should You Give Away?

I write to you from lively and exciting Caesar’s Palace in Las Vegas. Don and I are here attending SIPA’s 23rd Annual Marketing Conference and it’s so much fun! Fantastic content, smart, engaging people and of course, excellent location!

Yesterday, I attended a roundtable moderated by one of my mentors, Andrew Palmer, Director of Ecommerce for Agora Financial and he’s allowed me to share some of his thoughts on the Free Content Model.

A Rare Opportunity for Your Company

Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.

This isn’t just any ol’ candidate. This is a highly respected, highly qualified ecommerce director that I have great admiration for. He is a pioneer in the Internet marketing and publishing space and the company that hires him, in my opinion, will be extremely lucky, immediately grateful, and ultimately more profitable.

A Simple Technique for Increasing Email Newsletter Signups

One of the Internet’s leading online publishers tested a simple technique for increasing his email newsletter signups and saw a very impressive lift as a result.

The leading publisher is Andrew Palmer, Director of Ecommerce and Web Marketing for Agora Financial. Andrew calls this technique the “Free on Free” offer. He shared the details of his test and the results with us at the Landing Page Driven Internet Marketing pre-conference workshop we hosted at SiPA conference in DC earlier this month.

MarthaStewart.com Stands Out for Integration, but Does Poorly on Some Key Usability Guidelines

Website Design Tips From MarthaStewart.com

You almost can’t have a dinner party without someone making a “Martha Stewart” comment at some point during the evening. Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening-bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an integrated media company distributing the “art of everyday living” to us in many different channels, broken down into business segments:

Three Website Design Tips from Knitter’s Review

Knitter’s Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race where she produced large scale websites and escaped to the peace of rural Maine to focus on doing something she loved. She has two compatriots who represent the operational and technical ends of KnittersReview.com (KR), and the support of her friends, family and postmistress, but not much else. In other words, a true hands-on, do-it-yourself success story.

MarthaStewart.com Website Design Review

MarthaStewart.com Stands Out for Integration of TV and Magazine Content Online, but Otherwise the Site is Doing Poorly on Some Key Usability Guidelines.

You almost can’t have a dinner party without someone making a “Martha Stewart” comment at some point during the evening. Beyond being a mere household name, Martha Stewart has become synonymous with home decorating, cooking and gardening—bringing beauty to all things domestic. Martha Stewart Living Omnimedia, Inc (MSLO), is an integrated media company distributing the “art of everyday living” to us in many different channels, broken down into business segments:

KnittersReview.com Website Design Review

Knitters Review is a Great Web-product for the Target Audience of Knitters. It’s Easy to Use, Easy to Read, Easy to Interact With and the Brand has Integrity.

Knitter’s Review is a six-year-old site run by a small group of enthusiasts. Their story in the About pages tells of publishing veteran Clara Parkes, who left the rat race where she produced large scale websites and escaped to the peace of rural Maine to focus on doing something she loved. She has two compatriots who represent the operational and technical ends of KnittersReview.com (KR), and the support of her friends, family and postmistress, but not much else. In other words, a true hands-on, do-it-yourself success story.

The success of the site is readily apparent in the plethora of forum posts. This is the real deal, a community site that has been brought together via KR’s weekly editorial product reviews. The site makes its revenues through advertising and their own store. It is a true Mequoda network that is run without a large publishing company behind it—just good old-fashioned know-how.

The Wall Street Journal’s Publishing Case Study

The Wall Street Journal’s website, WSJ.com, has achieved incredible success by selling print subscriptions online while simultaneously selling subscriptions to their online product. As a result, they are a great example of how to sell millions of dollars in subscriptions from one website. After perusing their site, we have identified seven marketing lessons to be learned from WSJ.com. If your online publication can manage to follow at least five of the seven lessons well, you should be able to increase print subscription sales from your website.

Five Website Design Tips from WineEnthusiast.com

WineEnthusiast.com is an online catalog that offers a comprehensive selection of all things wine related. The only thing the site doesn’t offer is wine. But that’s just fine, as the publishers of this site depend on a motivated visitor who is enthusiastic enough about wine to want the very best in wine accessories.

This site is not for the wine novice. It’s for visitors who know, appreciate and spend a fair amount of money on wine and wine-related products. This site speaks to the need to enhance and protect the investment visitors to this site have made in their wine collections. This is the destination for visitors who have read all the magazines and have had numerous discussions with their Wine Enthusiast friends, and are ready to buy those products that will make their wine collections complete.

Job Posting: eCommerce Director

We at the Daily try our best to provide content that will be useful and educational to our readers. One way we hope to accomplish this goal is by occasionally spotlighting ads for jobs that are available in the industry. We hope that these ads help you find the appropriate people for your organization—and perhaps redefine the jobs and titles of those with whom you already work.

WineEnthusiast.com Website Design Review

The Publishers of the Wine Enthusiast Magazine Have Done it Right. They Have Created a Series of Websites that Complement Each Other and Effectively Lead Visitors to Make a Buying Decision.

WineEnthusiast.com is an online catalog that offers a comprehensive selection of all things wine related. The only thing the site doesn’t offer is wine. But that’s just fine, as the publishers of this site depend on a motivated visitor who is enthusiastic enough about wine to want the very best in wine accessories.

PagePersonalizer.com Landing Page Review

Landing Page Conversions Gets Personal

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

Personalization works equally well online, yet your name doesn’t appear within the copy of most of the landing pages you click on. Glen Hopkins wants to change all that with Page Personalizer.

SqueezePageGenerator.com Landing Page Review

One of the most fun—and frustrating—things about Internet marketing is that the rules and best practices are constantly changing, based on innovation and discovery of new methods that work better than the old. I say “fun” because there are few thrills in direct marketing as big as creating a new promotion that significantly outperforms the old one. I say “frustrating” because implementing these new strategies can involve a lot of time and work—often forcing us to redo old online promotions that we thought were all set.

Publishers and Authors Flock to Name Squeeze eCommerce Conversion Architecture to Fight Rising PPC Costs

As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as a cornerstone of their 2006 Internet Marketing Strategy.

PR & Earned Media 101: Getting Reviewed & Mentioned

BHG.com Internet Marketing System Review

Getting on TV is just one of many ways to leverage other people’s media and drive website traffic—people who will log onto your website, register to download the free item, and, you hope, sign up for your free email newsletter. From simple search-optimized press releases to radio talk shows and local newspapers, PR is an effective Internet marketing tactic that works best when the release includes a crystal-clear reason why readers and viewers need to visit your website.

Beliefnet.com Website Design Review

BeliefNet.com Is Not Your Typical Ecommerce Website—or Is It? The Business Model is Based on the Internet’s Holy Trinity: Content, Community and Commerce and its Website Design is Perfectly Suitable

Landing Page Guideline #12: Offering Multiple and Convenient Order Options

If You Get Everything Else Right and Blow the Order Mechanism, your Sales Letter Landing Page will Almost Certainly Fail.