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Tag: email management system

The 6 Most Important Email Analytics for Magazine Publishers

How to turn six email analytics metrics into a big picture about the performance and plans for digitally marketing your publication

Do You Really Need a CMS or CXMS?

Your website is made up of a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

This is not unlike any team, where you have specialists and a project

How to Build a Subscription Management System

If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you’ll make, because doing it over and over again cuts into your profits and resources. We’ve watched numerous multi-website publishers trap themselves into a path that was too expensive to upgrade easily and efficiently because of the way they expanded the system in a nonstandard manner.

The Mequoda Subscription Marketing Toolbox 2018

If you’re going to be an online subscription marketer, there are three things you’re going to need, in no particular order:

A content management system (CMS). Not only should it be dynamic and responsive, it needs to be conditional and respond differently to a known and unknown user. It should know who you have a relationship with,

What is a Content Management System (CMS) vs CXMS?

As you surely understand, your website is made up a variety of parts. To accomplish the goals of increasing your audience, revenues, and profits, all of those parts need to talk to one another. The nucleus of this system is your CMS, or content management system.

Don’t Waste Your Pageviews

Page views are a precious thing, and you should try not to waste them.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the goals of a “smart website” and why having one built by publishing veterans can help you avoid waste and chaos.

Magazine Marketing: Using Email to Boost Advertising Sales

“It’s more effective than direct mail and as effective as telephone – and so much less expensive.” That’s a quote from ClickZ’s latest report, Email and the Age of First-Person Marketing. While marketers were saying just three years ago that social would consume email, it’s proven to become even more powerful and celebrated during that time, especially in magazine marketing. A study by the Direct Marketing Association shows that “email campaigns conducted with house lists achieved an ROI of 30% to 32%, compared with 15% to 17% from social media, and 18% to 20% for direct mail using house lists.”

The Best Email Management System for Publishers

What to look for in an email management system from Haven Nexus, to MailChimp to Constant Contact
Managing email marketing has become an increasingly critical issue for every type of business. Publishers, like everyone else, use email to communicate with customers and prospective customers, on a regular basis. But like all powerful tools, email can be mismanaged

The 17 Fully Integrated Mequoda Gold Member Benefits

At Mequoda, we talk a lot about individual pieces of the Mequoda System in our Daily posts. But the Mequoda System, known in full as the Mequoda Multiplatform Media Management System, is complex, consisting of hundreds of moving parts, and reading about them at different times and in different places can’t give you a complete understanding of it.

What Every Multi-Platform System Must Provide for Magazine Publishers

It’s no secret that Mequoda is the leading strategy-centric content management system provider for magazine and newsletter publishers looking to lock in on a multi-platform system. If it is news to you, then, hey, nice to meet you!

19 Facets of the Best Content Management System for Publishers

The best content management system for publishers doesn’t stop at content or management
If you’re a publisher in business today – congratulations!

You’ve already navigated some stormy times and maybe even stabilized your core business. But the environment keeps changing. How can you respond to that change so that you not only survive, but actually thrive? What’s

19 Digital Publishing Solutions You May Need As a Magazine Publisher

Are you acting as the general contractor of your content management system when it’s supposed to be managing itself?

Mequoda Weekly: January 21st, 2013 – January 25th, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

5 New Features in a WC Email Management System We Love

Can your email management system do all this?

A Mequoda System is built as a package to be SEO optimized, full of content, withstand a ton of traffic every month, accept payments and easily distribute content through social media and email marketing. To do this, we have ongoing relationships with companies like PayPal (payment processing) and WhatCounts (email delivery) and custom API’s built to move everything around seamlessly. While the system is based in WordPress, once we’re done with it, it’s a complete content management and e-commerce system.

Build Emails the Right Way with This Plug-in

Contextually, how would you define a well-crafted email newsletter?

Personally, I’d say it has to have catchy snippets, be skimmable, include valuable information, direct users to social networks, and present related products. These characteristics provide a content-rich email newsletter for recipients, and ways to generate revenue for publishers.

Mequoda Email Builder WordPress Plug-in

Make your WordPress content management system’s email process less time consuming

Plug-ins are designed to make tasks easier and more time efficient. The premium Mequoda Email Builder Plug-in does just that.

For every online publisher and online editor who has found it tedious to create a daily email newsletter, the Mequoda Email Builder is a technological blessing.

A Suggested Process for Choosing Software Vendors

Helpful hints on choosing software vendors

As publishers increase size and scope and become more popular with an audience, there are times when upgrades to their software are necessary. We’ve experienced this before as many publishers have as well.

When it comes to successfully making these updates, it’s important to consider all options. Blindly jumping into a sizable commitment could go sour if the software involved doesn’t fit your needs, and you end up wasting a lot of money in the process. We’d continue this a bad business practice and one all publishers should avoid.