All Mequoda Systems share audience development components but have different methods of generating revenue
I always find it interesting to watch, listen to and facilitate the interaction between different publishers who
8 big audience development ideas for getting more useful blog comments
Let's face it, every blogger wants people to comment on their blog. No matter how big you are, how much
Discover how professionals are using the popular social networking site
Are you using LinkedIn for professional reasons?
Are you using it to find employees to hire? Have you used it to look
Using iRip2 to retain video quality and create web videos more quickly
The iPhone 4 has a great little HD camera inside it. It's just as good as the popular but
Creating a Strong Online Persona Makes Sense
Here’s some good advice from Max Drucker, chief executive of Social Intelligence, a California-based company that “navigates the complicated landscape of social media” for
Best selling author John Locke uses the characteristics of a Mequoda System to make money online
Can you imagine selling over one million eBooks in under five months?
John Locke, the self-published
Know Your Objectives Before Becoming More ‘Social’
I came across an exceptionally good article the other day on a site called BNET, The CBS Interactive Business Network, titled “Want a Strong
We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments
Facebook + Journalists shares analysis for news organizations
Are you posting your newsworthy content on Facebook? Do you know when the best time to post is?
According to Facebook, more people are
Touring websites for valuable information
I was waiting in a long line (or queue) last week for a special sneak preview of a science fiction film called “Another Earth” that opens
Are you ditching your readers as soon as they subscribe to your email newsletter?
When someone signs up for your email newsletter, you have just one chance to make a great
Discover how our complete online business system can generate revenue for you
In yesterday’s Mequoda Daily, I discussed the core values behind Mequoda Systems, and what sets our system apart from
More on the Merging of the Professional and Personal
A scene from the brilliant playwright David Ives came to mind today when pondering how, each week, our professional and personal lives
Blogging advice for new bloggers looking to drive traffic and build larger commnunities
When we interviewed professional bloggers for our Blogging for Profit whitepaper, we couldn't have been happier with the
5 tips from PR Newswire that will help you get the most from social media
It’s hard to fathom the impact social media has had on the publishing and marketing worlds.
Seriously…think
Social media plugins that get the content sharing ball rolling
If we created content just to share with our inner circles, then what we'd have is our own niche social network.
Tips on how some journalists are using Google+ to build audience
Everyone has been speculating about whether or not Google+ will become a dominant social media force.
I first wrote about Google+
Google+ is experiencing momentum, but will that last?
Are you already a fan of Google+? Have you even used it?
According to Mashable, the user base of Google+ is already at 10
The New York Times just completed a study called “The Psychology of Sharing”, which examined how and why people share content online
What do you think the most popular avenue for
Are you giving your users every opportunity to share your website content, or leaving it up to them to figure out?
Let's be honest, I love Mashable as much as the
Write, share and strategize in all the right ways
As an online editor, I’ve created articles in the past discussing the job responsibilities associated with this evolving position.
Other Mequoda writers and
When you've gotten past the daunting tasks of getting your emails delivered and opened, your next task is to get your readers to actually read your email newsletter or promotion.
The
Social media mistakes that even the biggest publishing companies are still making
Social media isn't as easy as it sounds. Social networks are updating and upgrading their platforms faster than lightning,
These Websites Deliver the Goods
With America’s baseball all-star game coming up on Tuesday, let me present an all-star lineup of websites that I’ve come across lately—with previews of the information
Press releases can be your friend in the digital age if you create them properly
Have you posted a press release online? Did it yield the results you wanted, or were
Knowing What Content to Post on What Sites
At SIPA 2011 last month, Sean Brooks, vice president of social publishing for TechTarget, offered tips on posting the right content to your
New data shows how often social media users took action after being exposed to friends’ posts on products, services and companies
Internet marketers and online publishers are constantly looking for new
Social Networks for the Workplace
We’ve discussed the topic before in this space about how social networks might work for businesses. One of the answers appeared in a New York Times
Power words proven to get more emails opened - the rest is up to you!
Wouldn't it be great if every article you wrote got read by every single person who
Helmut Graf, CEO, VNR Verlag für die Deutsche Wirtschaft AG, Bonn, Germany
What was your first job out of college and how did you get into this business?
After my graduation in
Giving people what they want is the best audience development strategy
As a marketing junkie, I'm fascinated by how people react to different forms of marketing. For example, by simply asking
A Good Take on Content Management Systems
There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters
Engagement with audience members via social networks can lead to better relationships
Every online publisher utilizing social media should love when data comes out showing value behind the activity.
For a while,
Start treating your lists equally by building your social media lists with new free products
Social media list building requires less effort than building your email list. Less effort on the
A Town’s Facebook Page Builds New Community
Yesterday, I wrote about Twitter, based on a PBS NewsHour story the night before. The news is obviously good for Twitter, but there was
If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that
All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation
At the recent SIPA 2011 event in Washington, DC, I had the opportunity
Share your articles in style with one of these social media WordPress plugins guaranteed to increase tweets, likes and +1's
Before the Internet, one of the ways we shared information was
Boost the rank of your articles with this Facebook SEO hack
All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO
Our new step-by-step program goes from concept and theory to hands-on, practical guidance
A few weeks ago, Kim and I sat down to update the Content Marketing Strategy presentation for the
Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn
In the past few months, there have been some noteworthy social media updates to the platforms that we use in our
Internet strategies evolve quickly; keep up to date with informative free reports
Think about last year’s Internet strategy…what were you doing to build audiences and sell products?
Were you heavily using micropublishing
Google joins the social scene with Google +1
Google +1 isn’t completely new. The social component was released back in March as what seemed to be Google’s version of Facebook’s “Like”
Finding the Course That’s Right for You
With SIPA 2011 set to start on Sunday, here are some excellent tips to keep in mind for your business—and the conference sessions that
