Conference Recap, PR Primer Highlight Latest Hotline
The SIPA Hotline newsletter has long been one of the most worthwhile member benefits. (The latest one has just been posted for members on
November Hotline Now Posted on SIPA Website
The November SIPA Hotline newsletter has just been posted on the website, with coverage of the recent Marketing Conference in Miami! We’ve included an
Rob Lawson, Credit Today, LLC, Roanoke, Va.
SIPA: What was your first job out of college and how did you get into this business?
LAWSON: Swim team coach at the Wooster, Ohio,
Will 2011 be the year of social media marketing for search marketers?
Some are deeming 2011 as the year of social for search marketers.
Popularity behind social media isn’t new; although search
Five easy audience development steps to increasing website traffic by repurposing old articles on Twitter
You have lots of awesome content on your blog. Some of that awesome content hasn't been
A social media team-up
Don’t you love it when the world of social networking gets that much more interesting?
Mashable received a special notification about the press conference held by MySpace
What really amazed me about this whole announcement was how much buzz Apple created in 24 hours. It seemed every newspaper, blog, tweet and status update I read on Monday
Social media should only be a part of your Internet business model if you plan on working it
Every company should have a social media plan, but not every company needs
According to a new Nielsen study, women like sharing online video, especially funny or entertaining ones
Apparently, women between 25 and 44 have very similar priorities. We are viewing and
The combination of the two will likely improve email campaigns
What makes for a successful email campaign?
Is it the email template you use? The information you provide? What about the combination
Excitement Over Miami. Marketing Conference Delivers!
Here’s what’s so great with being at a SIPA Conference in person. During his insightful keynote—where he pledged that you should not be pressured by
Will the new MySpace help users forget the old MySpace
MySpace will now focus on social entertainment for Generation Y. They want to expand to include music, celebrities, movies,
The emergence of new entry points makes online marketing more complicated for publishers.
Our customers — the consumers of the information you and I publish — now have more options than
And it’s currently free
Another major publication stepped into the digital age of the iPad recently.
The Washington Post has become the newest member of major publications to offer an iPad edition.
Three tips for designing a more LIKE-able website homepage
If one of your goals for this year or next is to build your online Facebook community, then you've already put some
If you’re an online publisher, Google should be driving over 50% of your traffic
It’s a love hate relationship with Google. On one hand, you need Google to like your
The special interest media experience requires publishers to reinterpret how users assimilate information.
Mequoda has been designing and building content marketing systems since 1995 while concurrently studying those of other publishers
The Secrets of Success
Here are 10 strategies that SIPA members are having success with at this current time.
1. We are investing time and resources in improving and expanding our emedia
LinkedIn is getting brands more involved
LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages.
The products tab is
Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group
SIPA: What was your first job out of college and how did you get into this business?
HARGREAVES: I was a Communications/History
Shedding some light on ‘social’ activities
Has the use of social media negatively impacted our face-to-face interactions with our fellow man/woman?
As the usage of Facebook and Twitter increase, the questions have
Increase website traffic to your free products or "freemiums" by making them regarded as the most important pages on your site
When you're trying to build an email list, it's important
Master Facebook and Twitter and you're halfway to mastering Internet Marketing
Journalistics recently posted a couple of blogs on their research of the top newspapers on Facebook and the top newspapers
See how you may be able to avoid people unsubscribing from your brand’s Facebook page updates
Due to the popularity of social media, some marketers are focused on driving recommendations through
Check out these statistics on Social Media sharing
Return on investment is typically on the minds of publishers. For a while, the ROI from social media was hard to determine.
Fortunately, some
Whether you love it, hate it or don’t care, you are going to hear about.
Last week GAP quietly unveiled a redesigned logo. The old logo, in use for over
These statistics will interest online publishers if they aren’t already knowledgeable of them
Did you know that 44% of people are getting news from mobile devices, email, social, networks and podcast?
A few new things about the updated Facebook that you should know about
This week, there was an invite-only conference at Facebook HQ to roll out a few new features on
Statistics on sharing articles on Facebook
If you are using Facebook as part of your social media strategy, the information in this article will hopefully improve your social media reach.
As an
Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists.
Of all the online robots and applications on tap, my
Three magazine panelists share their company’s use of iPad apps
Moderator Abbey Klaassen, Editor, Advertising Age began the session asking panelists if technology is making their lives easier or harder and
David Kirkpatrick, author of The Facebook Effect, encourages publishers to embrace the realities of our new world
Facebook is a 25 billion dollar company, with 500 million active users. The company
Consumers Union Vice President and Editorial Director Kevin McKean shares his thoughts on paid content
Consumer Reports, like other multiplatform publishers, creates content once and repurposes it endlessly. A brand that
Howard Schultz delivers an inspiring keynote and highlights social media as a huge key to the company’s success
Starbucks is the #1 brand on Facebook, with nearly 14 million connections. They
goo.gl another amazing tool from Google
Last December, Google introduced the Google URL Shortener (goo.gl) but only as part of Google Toolbar and Feedburner. Gradually, they have added it to
All of a Sudden, We’re Offering - and Taking - Advice
How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications
What We Can Learn From Non-Publishers on How to Build a Customer-Centric Company
You might blame me for being part of the karma parade, but there's one thing that's going viral
How to increase website traffic for free!
We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for
Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use
Listen to the new media trends: a podcast listener is worth his weight in gold
Listen, let's be honest. All the buzz about podcasts sort of fizzled over the past year
How to write a better press release
A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release,
Need Grows for Strong Mobile Web Presence
In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone
What search engines are doing to capture your attention; and how it benefits you
What activity do you engage in the most online? For many the answer is along the lines
