How artistic content producers and publishers can be using content marketing
I recently came to the realization as to why I love content marketing so much. It goes back to my
Ed Coburn, Publishing Director, Harvard Health Publications, Harvard Medical School
SIPA: What was your first job out of college and how did you get into this business?
COBURN: I got into this
It’s time for our annual press release website update.
This year we’ve narrowed our selection to a top ten free press release websites. SOme of them also offer extra features if
Make social media part of your plan for SEO campaign management
Most social media sites use "nofollow" tags. This basically means that an inbound link from this site isn't going to
Building a new social media strategy by leveraging Twitter for content
Yesterday we noticed in The Sun, that it's becoming more and more popular to go out and use tweets on
Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates
Provide lots of FREE content. It is the foundation
Users 65 and up are now into social networks more
Earlier this week we posted an article about having an Internet marketing strategy for baby boomers. We said it was a
Successful publishers evolve and so does their content marketing strategy
Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their
Meet Eater is a plant that thrives off social interaction
This story intrigued me: A plant that thrives off social media. It’s an environmental art installation that was created to re-establish
Aim, Shoot, Post. But First Get Some Equipment
Last week, 3D, the DMA Daily Digest, led us to a website called Target Marketing that published a nice piece on “Creating and
Karen Piontkowski, Founder and President, Direct Answer, Inc.
Katie Rogers, Vice President, Direct Answer, Inc.
Editor’s Note: We give you a pre-Labor Day special today of two-for-the-price-of-one.
SIPA: What was your first job
Ways to incorporate social media strategy into your website
A solid social media strategy is a great way to grow your audience, stay in touch with your audience members and create
Tips From SIPA UK Conference Become Session Starters for Miami Meeting
David Foster, CEO of BVR in Portland, Ore., sat in on the marketing directors' roundtable at July’s SIPA UK Conference
Create a giant archive of robust free reports for optimal SEO Campaign Management
Sometimes publishers know that they should be giving away free content in order to build their email list,
Add a few Facebook best practices to your social media strategy
Many companies are jumping on the Facebook bandwagon and creating pages for their publications and blogs on Facebook. There are
You can’t afford to ignore social networking sites
It's important to establish yourself now on social networking sites. First, users are spending increasingly more of their time on social networks, even
Have you thought about using podcasts for building email circulation? With the popularity of iTunes and online radio like Pandora, podcasts are an easy way to reach eager listeners through
Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish
Why many publishers are now using Facebook in their social media strategy to connect with fans
There are 3 solid reasons for a B2C businesses to use Facebook over Twitter. First,
A lifelong love of horses inspires the popular blog 'The Gallop Report'
Holly Clanahan has been around horses her entire life, she says she was a 'horse-crazy kid'. Clanahan is
Tom Lynch, CMO, Astek Consulting
SIPA: What was your first job out of college and how did you get into this business?
LYNCH: First job out of college: Selling "plain paper" copiers
Just ask Ford, as they recently posted another profitable quarter, and the concept of content marketing is being utilized in their marketing mix
Do you remember when the auto industry was
An app publishers can learn from
Tablets are predicted to be more popular than desktop computers and netbooks by the year 2015. That’s to say that more people will be buying
From food to the great outdoors, Patti Londre offers passionate blogging advice
"At this stage of my career, blogging was natural for my background because it combines creativity, writing, cooking, photography,
Online publishing faces new challenges with the latest major Google update
If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled
Vida y Salud is a blog about health and wellness for Spanish-speaking audiences
"I believe that, when it comes to blogging, we’re only seeing the tip of the iceberg – especially
‘Touches’ of Class May Lead to New Sales and Keeping an Old Habit or Two
Pulitzer Prize winner Kathleen Parker wrote a fascinating column yesterday about a newly released study by
A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication
Steve Bender digs up great gardening ideas in his blog: The Grumpy Gardener
Steve Bender has been writing professionally for more than 25 years, developed a large and loyal following of