"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
For the first many years as a publisher, you had one goal and only one goal: increase magazine subscriptions.
For online publishers and visitors to our Free Advice blog, it might seem like digital magazine editions dominate the industry, because they’re all you care about and all we write about. But believe it or not, they’re not quite there yet.
But digital magazine editions are getting there. Quickly. Strong print publications are transitioning to a multiplatform model, while others are going digital-only. As still others fold, more and more popping up as digital natives.
MinOnline is on it as always, with an article on BPA Worldwide’s recent report on market share, as well another on arguably the most important hire of the year and one more on Hearst’s evolving approach to audience development.
Strategies for increasing website traffic
Inbound links are credibility builders. The more you’re able to get from credible sources, the better your chance of getting higher rankings in search engines.
There are many ways online publishers can obtain inbound links. Below I’ve listed seven proven strategies for building more inbound links.
Catch up on the Mequoda Daily’s blog posts for this past week
3 best practices for increasing website traffic
January 2012 has been a record setting month for Mequoda Daily.
As a small B2B company, it can be hard to reach specific milestones since most are resourced at a smaller level. However, this past month has yielded more significant results than usual, and it is due to some slight changes that many can implement easily.
The Washington Post is instructing reporters on the importance of link building
How many times have you heard that building links are important?
Reporters at the Washington Post recently received a memo briefing them on the importance of linking content.
5 tips for a better email marketing process
How often do you pay attention to your email file?
Even if you see it growing on a regular basis, have you taken the time to look deeper into the statistics behind your list? Doing so will help you clean up your list and create segments of your most valuable customers.
The following tips
Catch up on the Mequoda Daily’s blog posts for this past week
Are you using legacy, physical and promotional products to their full capacity?
In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing.
Those five included: Books, Magazines, Packaged Goods, Live Events and Radio.
Discover different opportunities for increasing website traffic through unconventional methods
Multiplatform publishers have an advantage when it comes to generating website traffic.
For instance, they can use all the digital reach they have to direct traffic back to the website while promoting through non-digital products.
Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.
Discover a shift in the way marketers are using SEO
Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than paid advertisements, and may remain ranked for a longer period of time, leading to more visibility.
What SEO efforts are you engaged in, and why? A recent article from eMarketer discusses data that shows the primary way marketers are using SEO.
Catch up on the Mequoda Daily’s blog posts for this past week
Catch up on the Mequoda Daily’s blog posts for this past week
If you want to increase website traffic and build a larger email marketing list, we have the solution
Download a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now
For successful online publishers, website traffic and email circulation go hand-in-hand. For instance, the more website traffic you have, the bigger your email marketing list will likely be.
If you want more website traffic and a larger email marketing file, try using the six tips we outline below. You can get further help in our
New tips and case studies to be presented at the Mequoda Summit West 2011
In yesterday’s Mequoda Daily we talked about the dramatic variants in the value of an email subscriber and supplied you with a simple tool for deciphering the value of your own source file.
Today we are giving you a preview of our new 27 Ways to Increase Website Traffic program, which will premier at the Mequoda Summit West 2011. This session will leave you with a detailed checklist of ways to increase website traffic.
Daily tasks for increasing website traffic with little to no effort
While we search and search for new and innovative ways to get more people to our website, there are still the fundamentals that you shouldn’t miss. If you ask any Internet marketer that publishes content, they’ll be able to tell you what they do on a daily basis, and then they’ll be able to tell you the nitty gritty of everything else.
These are those daily tasks to get your articles distributed to the masses with little to no effort:
No sale or excessive crowds here; but there are some free informational products to be had
A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.
While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to avoid the crowds.
Five easy audience development steps to increasing website traffic by repurposing old articles on Twitter
You have lots of awesome content on your blog. Some of that awesome content hasn’t been seen by people in a long time. This is especially true if you’re not all too keen on SEO like many print publishers that tend to simply dump old print articles on their blog without optimizing them. But there’s hope!
We’re all publishers here. This should not be a problem for us. We create content in our sleep! These archives of content that we have in our blog can easily turn us into champions of both Twitter and of repurposing content. In other words, we have a serious advantage over the rest of the Internet.
Here’s a simple run down of how to leverage your Twitter followers to increase website traffic.
Catch up on the Mequoda Daily’s blog posts for this past week
Catch up on the Mequoda Daily’s blog posts for this past week
Increase website traffic to your free products or “freemiums” by making them regarded as the most important pages on your site
When you’re trying to build an email list, it’s important to give away free products. Your chances of gathering an email address from a box on your website versus in exchage for something that is free tend to quadruple.
In order to get more people in front of your free products, here are five tips for increasing website traffic to those pages:
Start driving website traffic by being more pro-active about link-building
Search Engine Optimization is just one piece of the puzzle when it comes to getting ranked in Google. Another big piece includes getting enough inbound links to an article to tell Google that said article is worthy of rank.
Here are a few ways that you can get your articles distributed to the masses with little to no effort:
This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic.
(Nationwide)—Knowing what an email marketing list subscriber is worth is important to the health of any online business. There is a single ratio many email marketers use to figure out the amount of money that can be made from each subscriber while engaging in email marketing.
This ratio is one that will be used often as the size of an email marketing list changes. Ideally, each time this ratio is used the total revenue per subscriber will increase. That’s a hope all online publishers and email marketers have. If you adhere to the Mequoda best practices for online publishing and Internet marketing, then the chances of increasing revenue will be very possible. We have seen results where revenue per subscriber for clients doubled, and even triple, within 12 months.
This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists.
(Nationwide)—Linking to pages within your site is a good way of defining the pages you own. By doing so you, publishers are telling Google which pages are considered to be priority within a website.
While deciding on which pages to link to, consider all the pages within a website. The best pages to link to are ones that have proper conversion architecture and can either produce a new email marketing list subscriber, a lead or a sale.
Five free reports sharing valuable information, inspired by the Mequoda Summit
Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were able to bring a variety of online publishers, content producers and Internet marketers together at the Waltham Woods Conference Center for multiple days filled with valuable and actionable content.
To break up the information properly, we created two tracks: the Digital Ideas Track and the Digital Skills Track. The Digital Skills Track is what made me think of the free reports listed below.
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free advertising that builds website traffic over time starts with your Portal and focuses on relationship building. While this all takes time, in the end you’ll like experience high quality traffic results.
Are email newsletters better than blogs?
I’ve read several articles discussing whether or not blogs were dying, since many well known bloggers have recently switched to email newsletters only. There was much debate in the comments that followed these articles. Some agreed that blogging was indeed dead. However, many felt email newsletters were old-fashioned. I found a few comments that expressed both blogging and email newsletters still have a place.
Catch up on the Mequoda Daily’s blog posts for this past week
This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.
(Nationwide)—Inbound links are a major way of getting a free product on page-one in Google. Next to search engine optimization, there isn’t anything more important in the line of organic marketing.
The following tips will help increase website traffic to free products. They include:
This free report from Mequoda Group teaches how to use podcasts to build an email marketing list
(Nationwide)—The world of audio communication has found a home on the Internet. From podcasts to musical pieces, the media-rich environment has been reaching eager listeners for years. Content producers and online publishers looking to expand the ways in which they disseminate information should utilize this medium.
Podcasts aren’t just for the 30% of the population who are auditory learners, although it is likely more important to the people who fit into that category. Podcasts are for those who are on the go or those who prefer to listen opposed to read content.
Catch up on the Mequoda Daily’s blog posts for this past week
Our Increasing Website Traffic & Building Email Marketing Lists free eBook has over 30 beneficial strategies for online publishers and content marketers
Download our Increasing Website Traffic & Building Email Marketing Lists free eBook now
Google bots are finding, scanning and ranking articles quicker than ever before. A lot of content seekers weren’t even aware of the new algorithm powering Google, which was known as Google Caffeine while in beta testing.
Content producers, content marketers and content publishers should be aware of this fact though. If they aren’t aware of it and utilizing a strategy to keep their current rankings, then they will likely lose positioning on their keyword search terms.
Catch up on the Mequoda Daily’s blog posts for this past week…
Catch up on the Mequoda Daily’s blog posts for this past week…
Find out how successful publishers are increasing website traffic and building email marketing lists with this free report
Do you want more website traffic and a larger email marketing list? Download our free Increasing Website Traffic & Building Email Marketing Lists eBook now and learn the strategies successful publishers and Internet marketers are using.
How to use your articles for increasing website traffic to keep people coming to your site from every corner of the web.
Article Marketing is essentially writing and distributing short articles to a variety of outlets, including article repositories, which are also called article directories and article banks, forums, and newsletter publishers. Article marketing is one of the most effective types of marketing that one can do – it is also one of the least expensive ways to market a business. In fact, it can even be free, costing you nothing more than your time.
"We've used Mequoda's strategies and techniques to sell thousands of books, videos, and subscriptions."
- Charlie Spahr, Executive Director, The American Ceramic Society
"We have used the Mequoda Method to deliver a real-time online magazine that features individual issues and our amazing archive of premium content."
- Paul Belliveau, Vice President New Media and Production, Yankee Publishing
“We’ve used these techniques to boost sales of our higher-priced products, and dramatically increase our multiplatform subscription revenues.”
- Susan Laden, Publisher, Biblical Archaeology Society
"Adoption of the Mequoda Method has produced three benefits for us. First, we are seeing sustained growth in subscription revenue. Second, we monetized a content archive with two decades of news and information. Three, our new customers have immediate access to the content they seek."
- Robert Michel, Founder, The Dark Intelligence Group
"We have used the Mequoda Method to increase our revenue by more than 60% while completely eliminating direct mail from our marketing mix. Unsurprisingly, this has allowed us to dramatically increase profitability and our ability to fund our mission-driven programs."
- Gail Odeneal, Director of Marketing, Program on Negotiation Harvard Law School
"We have used the Mequoda Method to create two successful online magazines that generate subscription revenues that are completely independent of our advertising driven legacy business model."
- Stuart Hochwert, Founder and CEO, Prime Publishing
"We know there’s demand for individual subscriptions based on our limited marketing efforts, but we needed the resources of a top-tier marketing organization to effectively and aggressively scale our individual subscriptions business. Mequoda has the best business processes we’ve seen for getting the job done."
- Hampton Stephens, Publisher, World Politics Review
"Mequoda’s knowledge of the fundamental practices and technologies at the core of the media business is unsurpassed by any other group of consultants I know. If you’re in the media industry, Mequoda would be a valuable ally."
- Bryan Welch, Publisher
“The team I worked with at Interweave successfully transitioned a leading print enthusiast media business into the digital age. The folks at Mequoda were an important part of this team and the company’s most valued strategic advisor. We could not have done it without them.”
- Clay Hall, Former CEO, Interweave
"With more than 3.2 million monthly unique visitors, Mother Earth News has increased its revenues 39X over the past 10 years, using these strategies.”
- Bill Uhler, Publisher, Ogden Publications
