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Tag: landing page conversion rates

How to Capture and Convert Web Visitors

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

How Can You Improve Engagement as a Publisher?

This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.

Strategy Spotlight with Don: 7 Ways to Increase Magazine Circulation

If you’re running or managing a publishing company, your time is often spent figuring out how to build a bigger audience, boost revenues, and increase your profitability on those numbers.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains seven ways to tackle the audience portion, which will lead to increasing your magazine

10 Email Call To Action Ideas For Your Magazine Website

Most publishers are only using one or two of these email call to action ideas for building an email list to sell more magazines

Did you know that by pairing unproductive employees with productive employees, you can actually improve productivity overall?

Cornerstone OnDemand conducted a study of more than 2,000 tech company employees with a dataset of

36 Ways to Boost Magazine Circulation

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important

SEO Tip: It’s Time to Suppress Floaters and OFIEs on Mobile Phones

The most important SEO tip of the month is suppressing floaters and OFIEs for mobile phone users
By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of tomorrow, January 10, 2017.

Google objects to the way these ads interfere with

10 Ways You Can Be a Better Magazine Marketer in 10 Days

When your magazine marketing job gets boring, that means your customers are probably just as bored. Pep up your magazine marketer game in 10 days!

Being a magazine marketer is fun, because you have the epitome of fun topics to promote. Hopefully you’re working in a niche that you’re passionate about, which makes everything you promote

How to Write a Better Magazine Sales Letter in 7 Steps

A magazine sales letter full of content and detail works best for selling premium information products online. No matter how hard we try to make winners out of short sales letters (after all, they’re much less work!) we still see A/B split after A/B split show that longer magazine sales letters work best.

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

Is It Worth It? An Informative LinkedIn Ads Review for Publishers

The good, the bad, and the ugly (but mostly good) wrapped up in a semi-formal LinkedIn ads review
Advertising your business on social media, particularly one like LinkedIn, is a tricky process. What inspired me to dig into LinkedIn ads, is that so many of our clients are now surfing the social media ad game, and

10 Subscription Website Publishing Lessons for Profitable Website Design in 2015

If you publishing any kind of periodical, then you’re no stranger to subscription websites. This year we published more than fifty new posts about subscription website publishing.

Five Keys to a Profitable Sales Letter Landing Page

Make sure your landing pages answer this question for your users: “what’s in it for me?”

11 Landing Page Optimization Tests for Subscription Websites [+ Video]

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.

Your landing page needs to be a fast, effective messenger.

With a quick glance, visitors to your site should know exactly what your landing page is about and how it benefits them. Determine what image and message you want the customer to “get” in those first few seconds, and design your landing page toward that objective. Anything that distracts from the central message or image you wish to project should be eliminated.

41 Ways to Build Email Circulation Forever [+ Video]

You can build email circulation over forty different ways, and we’ve got all the case studies to prove it! If you’re subscribed to our email newsletter, then you’re living proof that the tips I’m about to share actually work. One of them even worked on you

4 Order Form Rules that Will Boost Your Landing Page Conversion Rate

Don’t expect to increase landing page conversion rates without following these four simple rules

Posting a landing page with a confusing or inadequate order mechanism is like opening a new Wal-Mart, but forgetting to install cash registers. What’s the point?

In direct mail advertising, one of the two most important elements of the package is the order form (the other being the outer envelope).

This checklist is especially important, because if you get everything else right and blow the order mechanism, your sales letter landing page will almost certainly fail.

Week in Review: August 6th, 2012 – August 10th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

How to Increase Landing Page Conversion Rates by Focusing on the Details

First Class Flyer is a great product with a great value proposition, which is a great foundation for creating a sales letter landing page with impressive conversion rates.

A new client recently asked me how many hours it would take to create a first-class sales letter landing page for his subscription website and newsletter. Having done this a few times, I answered that it would take 50 to 100 hours of copywriter time to create a great landing page.

9 More Clients

Client consultation opportunities available

As I mentioned yesterday, the Mequoda Team has been re-structuring my consulting programs over the past 18 months. Our new Minimum Consulting Unit is a two-hour quarterly WebEx meeting, which anchors a Mequoda Gold Membership Program that costs just $300 per month.

While the discussions I have with my clients take many forms, they do tend to run along a number of common themes. Our Research Team has developed a number of checklists that we use when we teach sessions at live events. They also form the backbone of many consulting conversations.

Video Email Marketing: Is 2011 The Year For It?

Will you be testing video email marketing to increase click-through rates this year?

Late in 2010, many different marketing research companies has posed the question, “will 2011 be the year for video email marketing?”

It’s a valid question, considering that online video is finally getting its bearings and it only seems right that we’d start embedding in email our great new videos that are already increasing our landing page conversion rates, right? Well let’s see.

Marketing Thought Leader Don Morgan noted in an October article that GetResponse conducted a survey that “predicted a dramatic increase in the use of video in their email marketing program, with over 80% of respondents indicating they would begin or expand their use of video emails this year.”

Mequoda Daily’s Black Friday Event

No sale or excessive crowds here; but there are some free informational products to be had

A day after Thanksgiving and we are feeling the joy of the holidays here at the Mequoda Daily.

While many others are getting a jump on their holiday shopping, we are supplying some content for those of you who decided to avoid the crowds.

Landing Page Optimization for Mature Audiences

20 tips for creating a senior-friendly landing page

The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns.

If the over 60 crowd is your target audience, here are the top 20 “Tips From The National Institute On Aging And The National Library Of Medicine” to make your landing pages senior-friendly.

Why You Should Test Long vs. Short Copy

Landing page guidelines for writing and testing long copy salesletters

In almost every A/B split test we’ve ever done, or convinced a publisher to do, long copy prevails when trying to make a sale. A well-done long copy landing page will beat short copy four out of five times.

Why? Here’s our theory. Long copy tells them as much as they need to know – and much, much more. We know that nobody truly reads an entire 5,000 words salesletter. However, they do skim salesletters and they do find what they’re looking for in all that copy. More importantly, they end up buying a product that they know more about than one they know less about.

Content Marketing Strategy – Same Goal, Different Route

We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content marketing. And it’s here to stay.

The process of content marketing differs slightly from other traditional marketing tactics. How? Not with ‘in your face sales pitches’, but by creating valuable content that attracts and engages your target audience. The goal is still the same – to drive the customer to action, ie. to purchase your product or service or membership.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

A Simple Formula for Maximizing Landing Page Conversion Rates

Follow these simple landing page guidelines to start converting visitors into buyers more quickly and effectively

The easiest way to get a customer to complete a transaction on your landing page is to create a great looking landing page with an irresistible offer that is easy to complete.

As a general rule, commercial websites should use the “real estate” of their landing pages conservatively. Whether your strategic objective is to get the visitor to sign up for a free email newsletter, buy a product or start a trial paid subscription, your landing page needs to be tightly focused on a single intention—getting the reader to take action.

Profit by Creating Landing Pages That Really Convert

Anna Talerico creates a software platform that helps internet marketers increase their landing page conversion rates

Do You Want A Few Thousand New Email Subscribers This Month Too?

To Free or Not to Free? Ask Mrs. Fields What She Thinks About Freemiums

Your website is your chance at delivering a powerful first impression. If you’ve been playing your cards right, you have landing pages set up that are driving traffic into your website that offer something for free.

The reason why we stand so strongly behind “the power of free” is because simply… it works.

Notes & Quotes from Mequoda Summit Boston 2009: Website Conversion Architecture

One take-away from this in-depth session on landing pages and website conversion architecture, were all the different types of ads and placements that publishers can place on their site
“Email Conversion Rate (ECR) is a direct driver of email circulation,” said Don Nicholas, explaining the importance of collecting email addresses from multiple places on your website.

Get Your Landing Page Template Design & Marketing Kit (it’s free)

Download these three free white papers and start building more effective landing pages

117 Mequoda Best Practices

Ten free whitepapers for turning your print publishing company into a successful online publishing company

Get Ready for the Mequoda Summit in Boston!

When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.

Join Me in Munich and London

Online publishers now have an opportunity to monetize an international audience.

Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should also consider the potential of your overseas customers.

Website Strategy 101: The Importance of Effective Website Architecture

Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing

Making money online requires converting your casual website visitors into paying subscribers or customers. That means you must take all the traffic coming to your website and start relationships with those visitors that will eventually result in product sales.

Landing pages are the driving force for any successful Internet marketing program. A well-crafted landing page will maximize the possibility that a user landing there will take the action you desire and not click away.

Floaters

A hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater. While it may look like a pop-up, it’s not. Floaters do not open in separate windows and therefore cannot be blocked or banned. Website publishers we’ve talked with report a two to three times increase in conversion rates when pop-ups are replaced with Floaters.

6 Ways to Improve your Website Conversion Rates

Convert more website visitors into buyers or subscribers from any page on your site by using these 6 methods

Master the details of strong conversion architecture in incremental steps and with testing

Every website landing page should be designed with a complete organization, labeling, and navigation scheme that enables users to fulfill their goals effortlessly. But where do you start?

Learning how to increase landing page conversion rates can mean the difference between the success and failure of your Internet marketing program.

You can have first-class products and create a beautiful website, but if your site is difficult to use, it will be nearly impossible to get casual visitors to become loyal buyers.

Checklists Provide a Never-Ending Source of Content

As an online publisher, part of your job is to make information easier to manage for your subscribers

The majority of membership websites and email newsletters are instructional. Members join or subscribe in order to access content that is not available to non-subscribers. Much of this proprietary information is of the how-to variety.

If you’re a publisher of an email newsletter, and you’re stuck for a story idea, think checklist. You’ll almost never run out of ideas and you’ll provide your subscribers with valuable tools that increase your credibility as an expert.

The Retail Media Website Archetype

Every Retail Media Website has two business goals. First, the website must allow users to buy products. Second, the website must begin a user relationship with both buyers and non-buyers that will lead to future sales.

Landing Page Optimization Conversion Index

A Mathematical Formula for Increasing Landing Page Conversion Rates

Last week at the SIPA event in Las Vegas, we heard from Jalali Hartman, Director of Strategy at MarketingExperiments.com who shared with us a formula for improving our landing page conversion rates.

In a presentation titled “5-Step Plan to Skyrocket Your Registration Funnel Conversion Rate”, Mr. Hartman shared with us the MEC Conversion Index, which is a mathematical formula for analyzing the probability of your landing page conversion rates.

Four Tips for Using Fresh Content and Urgency to Increase Landing Page Conversion Rates

Few things destroy the credibility of a landing page sales letter more quickly and effectively than content that’s out of date.

How can you expect the prospect to take your message seriously if you’re not even interested enough in the content to keep it current?

It’s also important to remember that some of your potential customers may only visit your landing page once. If they don’t buy immediately, they may never return.

Personalize Your Landing Page and Increase Landing Page Conversion Rates

For decades, direct marketers have been using personalization to increase direct mail response rates. When you send out a laser-printed sales letter with the prospect’s name in it, you gain his or her attention.

In a recent Mequoda Daily landing page review, expert copywriter and contributing editor Bob Bly points out that personalization works equally well online, yet your name doesn’t appear within the copy of most of the landing pages you click on. Glen Hopkins wants to change all that with Page Personalizer.

12 Ways to Increase Landing Page Conversion Rates

What criteria would four of America’s most successful copywriters use to create better sales letter landing pages? And how would 26 landing pages from a variety of large and small publishers and authors hold up under their intense scrutiny?

Over the past 12 months, John Clausen, Peter A. Schaible, Robert W. Bly and Peter J. Fogel have used a list of 12 guidelines designed to increase landing page conversion rates to critique 26 successful (and a few not-so-successful) sales letter landing pages for a variety of books, magazines and newsletters for Mequoda’s Creating Landing Pages That Sell.

2006 Resolution: Test Long Copy to Increase Landing Page Conversion Rate

After years of using light copy landing pages to sell subscriptions, one health newsletter publisher increases his landing page conversion rate by 31 percent with a long copy sales letter landing page.

Publishers and Authors Flock to Name Squeeze eCommerce Conversion Architecture to Fight Rising PPC Costs

As PPC advertising costs continue to increase, more and more savvy publishers and authors turn to Name Squeeze eCommerce Conversion Architecture to hold onto PPC profits and keep PPC as a cornerstone of their 2006 Internet Marketing Strategy.

Order Button Factors that Increase Landing Page Conversion Rates

Discuss how landing page order button design can depress or increase landing page conversion rates for information marketers like Agora’s Early to Rise.

Mequoda Landing Page Headline Contest Call for Entries

Try your hand at creating a landing page headline that excels at the four Mequoda landing page guidelines for writing brilliant, clear, engaging and truthful headlines that increase landing page conversion rates, sell more stuff and will make you a happier person.

Getting User Testimonials to Increase Landing Page Conversion Rates

Learn how one publisher added simple user testimonials and increased landing page conversion rates by 23 percent.

How to Increase Landing Page Conversion Rates with eCover Generator

An eBook author and publisher I met at a recent Internet marketing conference is a big fan of a simple $97 software program called eCover Generator that makes eBook covers, software boxes, CD covers and covers for just about any other information product you can name.

How to Increase Landing Page Conversion Rates Using Direct Mail

Discover how one publisher was able to increase landing page conversion rates 23 and 27 percent by re-purposing his direct mail sales letter copy.

How Many Links are Required to Increase Landing Page Conversion Rates?

My brother-in-law, Randy, is always amazed at the website design elements I test when creating new sales letter landing pages. He thinks, that after running the test once or twice or a 100 times, I should just know the answer. When I’m trying to increase landing page conversion rates, there are times when I conclude that I know fewer absolute answers the more landing page tests I run.

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