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Tag: landing page optimization

Protected: Executive Council Update: 9 Ideas Shared at the Mequoda Summit

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10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

Test Your Landing Page Copywriting Expertise by Taking this Copywriting Test Now

My publisher friend is a fervent believer in creating A/B splits for his landing pages, focusing specifically on the titles of his paid handbooks. The graphic design of each cover is identical in color, typeface and size. His sales letter landing pages use the exact same persuasive editorial copy except for the title of the book.

3 Multiplatform Publishing Predictions for 2016

Publishers will grow quickly when they embrace an integrated multiplatform publishing system for audience, content and teams
Most multiplatform publishing companies didn’t start out as multiplatform, unless you consider the web their one and only secondary platform. However publishers are finding new ways to produce content for themselves and advertisers across, print, digital, and in-person (event)

Website News: Is a Hybrid Website Your Next Move?

A hybrid website can be many things to a large online audience

Publishers have good reason to create a hybrid website. On one had, the hybrid allows them to operate a subscription website that meets the expectations of their audience members. On the other hand, a hybrid website is a place where content can be optimized and products have be sold through e-commerce methods.

Any good hybrid website should have content and e-commerce, optimized landing pages, and subscription access, while being set up for data collection through analytics programs.

Mequoda Weekly: May 6, 2013 – May 10, 2013

Catch up on the Mequoda Daily’s blog posts for this past week

11 Landing Page Optimization Tests for Subscription Websites [+ Video]

When a visitor arrives at your website landing page, you have about five seconds to make a good impression and capture her attention. If you don’t succeed immediately, she is likely to click away and you’re apt to lose her forever.

Your landing page needs to be a fast, effective messenger.

With a quick glance, visitors to your site should know exactly what your landing page is about and how it benefits them. Determine what image and message you want the customer to “get” in those first few seconds, and design your landing page toward that objective. Anything that distracts from the central message or image you wish to project should be eliminated.

An Internet Marketing Winner: ONLY at the Audience Development Summit 2012

Who’s the biggest audience development success of the year in the Mequoda family – and how did they do it?

Of more than 60 Mequoda systems, one publishing website has achieved higher traffic growth than all the others in the past 12 months. For the fourth time, Mequoda will honor that digital publisher with its Rocket Award at the Audience Development Summit 2012. And then comes the fun stuff: You’ll find out exactly how they did it!

How Content is Consumed on Mobile

Do you know where your mobile attention should be?

The mobile market is on the minds of media brands. This isn’t surprising since mobile devices are quickly becoming focal points of engagement. ExactTarget reports that 88 percent of smartphone users filter content with their mobile devices first, then reader through the content on their PC at a later time. Email is one important aspect to mobile device users, but it certainly is not the only one.

5 Tablet Publishing Trends

In 90-minutes, discover what’s important to publishers in an evolutionary market…

The Landing Page Testing Roadmap

7 areas to test on your landing pages

On the subject of testing, some digital publishers and marketers aren’t fully sure what they need to test. Do you know what to test?

The first thing that would always come to mind in tests for me, pertained to email marketing and the subject lines used to get people to open. I equated this to landing pages and decided that the headlines of pages were important to test.

Audience Development Needs to Focus on Tablets

Audience development is perhaps the most important skill digital publishers need to understand

Publishers are making great strides to get their digital magazine publishing up to par by offering single issues and digital subscriptions. And although this is a positive direction to go in, they may be missing some of the most crucial parts of their digital strategy.

3 Tips for Converting More Visitors with Your Website

Website landing page suggestions that will help you build a larger audience

When audience members arrive on your website, they have a few options. If they find your content relevant, they can check out other aligned articles. If they don’t find the information to be what they seek, they can bounce off your site. If they determine your content is top-notch, they may decide to receive updates with email newsletters.

Audience Development Blogging: How Much is an Audience Development Blog Subscriber Worth?

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog

I almost never meet a publisher who tells me their audience could not be larger. And for the most part, they are absolutely correct. Most niche media publishers never reach more than three to five percent of their target audience on a regular basis. And couple that with the fact that audience size is a direct driver of publishing revenue, you fuel the never-ending quest for audience development.

While many publishers are content to gain visibility by simply repurposing magazine, newsletter, and catalog content onto their websites, a growing number of savvy online publishers are taking the next step by adding an audience development blog designed to repurpose premium content in the form of tips, reviews, summaries, and other derivative formats.

Week in Review: September 26th, 2011 – September 30th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Updated Free Report Discusses How to Increase Conversion Rate

Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines

Download a free copy of Rapid Conversion Landing Page Optimization Guidelines now

Most content marketers we talk to wouldn’t mind having a higher conversion rate.

How about you – would you like to have a higher conversion rate? If so, we have a major suggestion for you…

Mequoda Summit: Reduced Pricing Ends Today

If you want to attend the Mequoda Summit East 2011 for a reduced fee, today is your last opportunity – Register now and save

With the Mequoda Summit East 2011 exactly two weeks away, it’s time to commit to making your online content-based business stronger.

The Mequoda Summit East 2011 features:

Announcing the New Mequoda Summit Agenda

We’ve made changes to better connect attendees with speakers and thought leaders

With our Mequoda Summit East 2011 only a few weeks away, we made a big change.

This changed involved making our sessions more accessible by all in attendance.

Mequoda Summit East 2011 Announcement

Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th

Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business

(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.

This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:

5 Best Practices for Using Web Videos on YouTube

Utilizing these tips will help your video strategy on YouTube

Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content online.

This year has already seen a record of video watchers, as nearly 179 million people watched online video content in June alone.

3 Benefits of Testing Landing Pages

Discover what you can gain from testing landing pages, and the associate costs that may apply to the process

Do you understand the benefits behind testing your landing pages? What about the costs? Time and money are needed in the testing process, but the results can be well worth your investment…and then some.

In yesterday’s Mequoda Daily, we discussed multi-variate and A/B testing. Utilizing both of these landing page tests can help you increase the number of conversions you obtain throughout your entire website – from actual product sales to free email subscriptions.

Landing Page Optimization: Multi-Variate vs. A/B Testing

The pros and cons of using these types of landing page optimization tests

How many of you regularly test your landing pages and landing page templates?

If you are like many publishers, you’re probably raising your hand partially. You likely test your landing pages, but probably not as often as you should.

Landing Page Testing & Optimization

Order Landing Page Testing & Optimization and discover a proven testing method for increasing website conversion rates

Three Informative Tracks for a Complete Experience

Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience

Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.

The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling the digital transformation.

Week in Review: April 11th, 2011 – April 15th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Landing Page Optimization: 4 Mistakes to Avoid

Suggestions for landing page optimization that will help your landing pages perform better

Have you put enough attention into landing page optimization? If you’ve made the four mistakes listed below, then your landing pages could probably be performing better.

At the Mequoda Summit West 2011, Matt Humphrey, Chief Marketing Officer at Fortis Business Media, and Rafael Cardoso, Senior Online Marketing Manager at Business and Legal Resources presented a session on landing page testing and optimization.

Mequoda Summit: Last Chance to Save!

Current Early Bird Pricing Expires Tuesday, March 15

Register now for the Mequoda Summit West 2011 and save

The Mequoda Summit West 2011 is only a few weeks away. Can you believe it?

We are extremely excited for this spring’s program and expect it to be the most comprehensive and informative Summit yet.

Content Marketing for Editors

A program agenda vital for 21st century online editors

In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague David Zinczenko at Men’s Health.

We’ve put together a content marketing program for our spring Summit that will make David proud.

Are You Overlooking Your Analytics?

2 components of your analytics package that should be observed

Anyone who has ever taken a look into their company’s analytics package knows that there is a lot of data involved.

This is what makes analytics great. However, for those who are unknowledgeable about their analytics, these numbers are likely nothing more than confusion.

‘Tis the Season for Holiday Landing Page Templates

Landing page optimization tips for the holiday season

If you ever wondered whether or not you could build your email list by giving away free “holiday” themed products, the answer is yes. In fact, it’s recommended if you have the time to put into it and resources that you are willing to use within it.

For example, Knitting Daily offers several holiday-themed knitting items. Items like a poinsettia ornament and cabled globe ornament can be found on their site. These items are already free and downloadable.

If Knitting Daily wanted to come out with a holiday-themed eBook, they would need to take the following steps:

Creative Content Marketing Using Twitter

Learn how to use Twitter to sell your Books and eBooks

Traditional publishers are distributing their content and brand via Twitter with both a hands-off RSS approach and a hands-on personal approach. How? It could be from contests, quotes, or reviews. We’ve seen people doing some creative content marketing using Twitter.

Here are five examples to help create buzz around your books and ebooks:

Week in Review: November 29th, 2010 – December 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Landing Page Optimization: Ordering with Ease

Offer multiple and convenient ordering options

Posting a landing page with a confusing or inadequate order mechanism will almost certainly fail. Your customers should be able to fill in the fields of an online screen and check boxes to select their preferences. Simple and brief; ask only for the information you need to process the order.

Landing Page Optimization Tip #1 – In general, it is unwise to offer more than two options or two price packages. You can test this, but too many choices tend to overwhelm users and diminish response. A good online order page should include such alternate order options such as a toll-free number for phone orders.

Week in Review: November 15th, 2010 – November 19th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

The Landing Page Optimization Process

Discover your keyword universe and build landing pages around those niche keywords

The landing page optimization process we use has gotten us to page #1 with Google on multiple keywords. It is a process we teach all of our clients and Mequoda Summit attendees.

When creating a rapid conversion landing page, or any other landing page for that matter, we begin with research. Choosing relevant keywords for your landing pages will help you reach page one on Google. Where do you start?

A Landing Page that Converts Casual Visitors into Email Subscribers

This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers

(Nationwide)—Successful online marketing often involves building a database of potential customers. This database is then used to market to them, both on the website and with editorial and advertising email messages.

Online publishers engage in this activity because email can account for up to 60 percent of online revenue.

Week in Review: October 18th, 2010 – October 22nd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Video Landing Page Guidelines

Different ways to incorporate video into your landing pages

Looking for a better way to communicate with visitors? Online companies need a way to improve the “know, like, trust” factor with potential customers. One way to accomplish this is through video.

As my father will tell you, in the good ole days, a customer looking for the latest information on a TV, would visit a retail electronics store and chat with ‘Don’, the knowledgeable salesman. Since Don was a nice guy who seemed to know everything about the TV and maybe even some secrets to improve the picture or sound quality, the customer would buy it.

Week in Review: October 4th, 2010 – October 8th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Landing Page Optimization for Mature Audiences

20 tips for creating a senior-friendly landing page

The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are spending time with age-appropriate pursuits such as leisure travel, personal health care and financial concerns.

If the over 60 crowd is your target audience, here are the top 20 “Tips From The National Institute On Aging And The National Library Of Medicine” to make your landing pages senior-friendly.

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

3 Noteworthy Landing Page A/B Test Results

Landing page optimization tips from A/B tests that made a big difference

If you’re not testing your landing pages, then how do you know whether your products are not selling, or if it’s the landing page that is not doing a good job of selling the product? Check out these examples of landing page A/B tests that boosted results 31% to as much as 131%.
Lesson: Play with design elements

In this test, according to Performable.com:

Free Reports on Content Marketing, SEO, Building Email Marketing Lists and Much More

Five free reports sharing valuable information, inspired by the Mequoda Summit

Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were able to bring a variety of online publishers, content producers and Internet marketers together at the Waltham Woods Conference Center for multiple days filled with valuable and actionable content.

To break up the information properly, we created two tracks: the Digital Ideas Track and the Digital Skills Track. The Digital Skills Track is what made me think of the free reports listed below.

How to Write and SEO Digital Book or Report Titles

Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports

The best practices in writing the title of a report or white paper require the copywriter to focus on two primary objectives.

1. Use the targeted keywords to optimize for organic search the report title and any rapid conversion landing pages (RCLPs) or sales letter landing pages (SLLPs) that promote the report.

A Best Practice on Landing Page Optimization

This free report from Mequoda Group discusses eight steps landing pages that maximize email conversion rates

(Nationwide)—The Internet has changed traditional journalism. Nowadays writers are responsible for creating and marketing their work when placed on the Internet. Writing the copy for a rapid conversion landing page is no exception.

To engage in proper landing page optimization for a free report’s landing page, it’s important to start with a keyword analysis. This is an exercise in determining what your audience is interested in and what they search for.

Week in Review: August 30th, 2010 – September 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Landing Pages that Maximize Email Conversion Rates

Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs

Download our free report Rapid Conversion Landing Page Optimization Guidelines now

Building a database of potential customers is the backbone of online marketing. It is a main piece of online revenue generation, and it houses the audience that appreciates the content and products you produce.

Therefore, building and maintaining the database is crucial to the success of an online publication.

6 Great Looking Landing Pages & Why They Work

Landing page optimization tips that can work for both B2B and B2C publishers

Would a name-squeeze page work as well if it went by any other name? Yes it would, and that’s why we call it a Rapid Conversion Landing Page, or RCLP for short. Some people call it an email capture page as well. All jargon aside, the point of this page is to collect an email address by offering away a free product.

The more value these landing page create—and deliver—the more effective they are at growing the database. A Rapid Conversion Landing Page can be long or relatively short. It can tell an entertaining story, as does the RCLP for the Program on Negotiation at Harvard Law (link below).

How Many Landing Pages Do You Have?

You may have more landing pages than you think

I was recently speaking to a friend about online publishing. He is a content producer and was curious about the options for organic marketing and search engine optimization.

After about ten minutes of conversing he began discussing his website. A very important lesson popped into my mind around this time.

He was talking about his landing page. Yes, “landing page” in singular form. I allowed him to finish his thought then chimed in.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

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