Effective digital media strategy means building a multi-platform content Mequoda Media Pyramid
BLR.com is a Mequoda “best practice” multiplatform publisher, and its creator, Bob Brady, has been setting a standard for
Have you ever wondered why some publications — both print and online — enjoy a wealth of advertising support, while others — perhaps yours — barely show a respectable profit?
Seven reasons why all your new information products should be digital
It’s imperative that you begin now to create the digital products that will eventually replace your physical products
Start your Internet business model with a media pyramid that shows the hierarchy of your products and revenue
Are you in the process of writing a business plan for a new
Do you have the online publishing resources to go “multiplatform” in all your markets?
There’s a realignment happening in the publishing world. Even the largest publishers, with the deepest pockets, realize
Use Author Index landing pages to create a directory of your author landing pages
Looking for keyword phrases to boost your results in search engines? How about a name?
If you’re looking
Online Content Marketing Management: Finding the hidden assets that can fuel your online marketing program
A bonanza of previously published content can be reused to attract search engine traffic and build
When the Mequoda Summit returns to Boston October 7-9, 2009, it will surely be a sellout. Don’t miss this opportunity to reserve your seat at the guaranteed lowest price.
The priority code landing page lets you know where sales leads originate in order to control advertising expenses.
The priority code landing page is a hybrid dedicated landing page that's part
Online publishers now have an opportunity to monetize an international audience.
Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should
How does a book make our list of "Top 20 Online Publishing Books"?
Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online
Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name
The essence of the Mequoda Method is to build a database of
Panelists share digital revenue percentages and thoughts on how they might increase those in the coming months and years
For The Knot, digital has always been their center. It represents 80%
Editors gather for a candid discussion about what’s working online and what isn’t
Jacob Weisberg, Chairman & Editor-in-Chief of The Slate Group, opened this session by asking: Why aren’t magazines better
Executives from ESPN, Rodale and Harvard Business Review discuss the challenges and benefits of charging users for online content
General Manager & Editorial Director of ESPN Publishing Gary Hoenig admitted he
Google’s Analytics Evangelist, Avinash Kaushik, tells magazine publishers why some of their sites “suck” and what kind of thinking is required to fix them
Organizing an online business team isn't an exact science. In fact, when it comes down to laying out a generic standard for online team management, we’ve found it simply isn’t
A newsletter website is dedicated to a special interest topic. Newsletter websites are generally set up for subscribers to a print newsletter with access to back issues in either
The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into
[question]Of the three business models (search, online publishers and online retailers) which model generates the most money and how does it all relate back to us as online publishers?[/question]
[answer]At the
While many aspects of production are similar within conventional print and online publishing, there are significant differences. Producing Successful Magazines, Newsletters and E-Zines by Carol Harris highlights some of the
Creating websites that convert visitors to subscribers is the heart and soul of Internet database marketing
Making money online requires converting your casual website visitors into paying subscribers or customers. That
Two keynote addresses at the MPA’s 4th magazines 24/7 conference focused on getting publishers to let go of their content and partner with the social networking and video sharing giants
At
Give more content away, spread it around to various outlets, especially the online areas you know your users are already occupying, and the rewards will ultimately fall back in your
The Mequoda System, when run as a repeating cycle of management behaviors, creates an audience driven, continuous improvement media management system. To create the Mequoda System, the Mequoda Group studied
A Mequoda Website Satellite Archetype that generates revenues by supplying sales and marketing leads to its sponsors. B2C examples are similar to card decks and information request forms offered by
The Mequoda Group has identified 30 ways that publishers can deliver and monetize information. While it is not an efficient strategy to adopt all of these platforms, selecting a mix
A Mequoda Website Satellite Archetype that combines the strategic intent, or goal, of 2 or more website archetypes. A print example would be newspapers or magazines, where they generate revenue
Driving website traffic is a fundamental component of the Mequoda Marketing System. It is by driving website traffic that email newsletter subscriptions are increased and the names on that list
Building Online Media Teams that Both Represent Your Print Brand and Generate Revenue for Your Online Brand
Mequoda Summit "Integrating Print & Online Media Teams" Session Review:
While most publishers continue to
MediZine LLC, a leading consumer health education company, has acquired the assets of University Health Publishing Group (UHPG). With its 24-year history of consumer health information and education in collaboration
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