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Tag: media

Cook’s Illustrated wins IMR’s Editor’s Choice Award for Best Cooking Subscription Website

Bristol, RI – November 17, 2004 – With the holidays fast approaching, IMR’s Usability Expert Roxanne O’Connell thought it would be suitable and enjoyable to navigate cooking websites. She was determined to find out how a publication could manage to charge money for something that is abundantly offered for free on the Internet.

How to Launch a Successful Membership Website

What should you consider when starting a subscription-driven or membership website?

The answers are not always obvious, even to a seasoned print or electronic publisher. Starting a new website is very different from running an existing property. Over the past 10 years, my partners and I have worked on over 100 successful website startups, as well as several that were not successful.

Beyond Email: RSS and Subscription Site Success

Subscription site success is heavily dependent on email. Subscription publishers use email to keep members informed about timely information, new site content, and upcoming events.

There’s only one problem: the email must go through—but often doesn’t!

The Atlanta Journal-Constitution’s AJC.com has been awarded the Internet Media Review Usability Excellence Award 2004 for Best Regional Newspaper Website.

For a newspaper with only a third of the circulation of The New York Times, The Atlanta Journal-Constitution does an excellent job of keeping their website easily searchable and user-friendly. The New York Times’ nytimes.com and The Washington Post’s washingtonpost.com tied for a close second, while The Philadelphia Inquirer’s philly.com came in last place.

Internet Media Review Names WSJ.com Best Online Newspaper Marketer

With more than $40 million in annual online print sales, The Wall Street Journal’s WSJ.com wins the IMR Marketing Excellence Award 2004 for Selling Print Newspaper Subscriptions Online.

Internet Media Review Names Bookreporter.com Best Online Book Marketer

Amazon affiliate Bookreporter.com has won the IMR Business Strategy Award 2004 for using best strategies and practices to make money selling other people’s books online. The other top 9 sites rated in the study do well, but would do far better if they followed a few simple rules.

Internet Media Review Names Discover.com Best Consumer Magazine Website

Bristol, RI – September 23, 2004 – With larger magazine publishing companies falling to the wayside, the Imagineers at Disney Publishing’s Discover.com have been awarded the IMR Usability Excellence Award 2004 for Best Consumer Magazine Website.

DMA Launches New Website to Help Publishers Harness the Internet

Digital Media Advisors (DMA) announced today the launch of their first online publication, Internet Media Review: The Journal of Online Bristol, RI – September 14, 2004 – Marketing & Publishing. IMR’s mission is to help print and electronic publishers understand and profit from the best practices used by the Internet’s most successful online publishers.

Consumer Magazine Website Design

Consumer magazine websites are as diverse in content and execution as the magazines they represent. Some offer robust content and interactive functionality that begin to take advantage of the promise of online publishing, while some… do not.

Find Out Who Owns That Domain Name With This Reliable Product

Domains, IP addresses, host names, sites, and URLs have always been the source of misconceptions, even among advanced Internet users.

SmartWhois is a great starting point for an online investigation.

What is the difference between a domain name and host name? What do those numeric IP addresses mean? How can I learn who owns a domain? Can I trace a user by IP address?

Eight steps for successfully marketing your subscription website

You need not spend a lot of money to market your subscription website, but you will need to follow these steps if you hope to have critical and financial success.

From magazine to book to subscription website: Is this a viable business model?

Magazine publishers, book publishers and membership website publishers are re-inventing the revenue models for cross-selling information.

A recent article in Community, the quarterly newsletter of Barnes & Noble Booksellers, explains how a simple “get-to-know-you” meeting between the editors of Good Housekeeping and the magazine’s new book publishing partner, Sterling, led to a great book idea.