Tag: OFIN

Similar in concept to OFIEs, an OFIN is an "Order Form in Navigation". While they are usually smaller in size than OFIEs, their strategic intent is the same: to quickly capture your visitor’s name and email address in order to grant them access to a free special report or a free copy of your magazine or newsletter. The ultimate goal for you as the website publisher is to quickly and easily add your unknown site visitors to your email database.

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OFIN

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