Online publishers use the Internet to publish, promote, distribute, and sale their content. Many online publishers started in other mediums, like print, and then recognized the potential of online publishing. Other online publishers got their start with the Internet.
Learn the strategies that all successful special-interest online publishers have in common by downloading our FREE Internet Marketing Strategy for Publishers eBook.
Learn the seven strategies that all successful special-interest online publishers have in common by downloading our FREE Seven Online Publishing Secrets white paper.
The Mequoda research team has identified 12 types of landing pages, 6 organic and 6 dedicated. Organic landing pages are designed to attract website traffic and convert visitors into
[question]
Why is it so important in your view to build a site that converts visitors into email subscribers? Shouldn’t a site also be sticky, etc. so that you can increase
[question]Of the three business models (search, online publishers and online retailers) which model generates the most money and how does it all relate back to us as online publishers?[/question]
[answer]At the
Take a lesson from the mistakes of others when starting and running a successful newsletter or magazine
If you are contemplating starting or converting an online publishing company, take a look
A special-interest user experience includes multiple platforms: online, offline, and in person; using all three guarantees you the most visibility and the best user satisfaction.
Download ourcomplimentary report today and learn how to compete with today's toppublishers by using the most profitable seven online publishing secrets.
Day one at the Mequoda Summit defines online publishing and delivers the seven strategies for online publishing success
It’s day one at the Mequoda Summit in beautiful Napa Valley. The conference
How online publishers are using podcasts to expand their brand, increase customer loyalty and make more money online
Parks Associates predicts that by 2012, "broadband media" such as online streaming video,
If your website offers content, you should be thinking about bringing that content to the user, not the other way around
Usability doesn’t end at Internet Explorer or Firefox. With the
Tips and tricks for increasing click-through rate on Google AdSense. One of Google’s corporate missions is to promote the creation of original content on the Internet, so finding a
There's a new advertising train coming to town, and guess who isn't on it? Google! We're not sure if Google hasn't discovered this method (unlikely) or just preemptively decided that
2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces.
In light of the new year, we thought we'd give
Paid media programs balance your Internet marketing system
While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick
The Internet Hub is a one of seven Mequoda Website Archetypes discovered by reviewing more then 2000 media websites. Like all Mequoda Website Archetypes, it has a limited set of
How to decrease inventory and heighten mass distribution with online self-publishing companies
If you're an unpublished (or published) author with a book in you, or even a publisher looking to outsource
When attracting advertisers, it's not about the hair and makeup, it's about the adroll and tagroll
What kind of world are we living in, where even ad-space has a place in
All online direct response transactions begin on landing pages
Mequoda research indicates that on most websites, a maximum of 20 percent of the traffic arrives at the home page. In fact,
t's September 2007 and 2008 online publishing budgets are being prepared far and wide.How will you budget online expenses and revenues for 2008? To give you a hand, download
Raise your productivity; know the difference between online publishing and online marketing
I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up:
People.com and other online publishers have new ways to attract spiders and readers to their online content using good Information Architecture and Meta Pages
With People.com's online readership soaring to more
Only use proven methods
Conduct research before you make any changes to your online marketing or publishing strategies.
Research is essential to online profitability.
There is a wide array of technology, marketing tactics,
Today, most would-be travelers start their journeys online by researching destinations, carrier schedules, accommodations and free web mapping services.
In order to compete with travel agencies and agents, travel information publishers,
Websurfers are not getting any more patient.
More people are installing broadband connections in their homes, and more than 80 percent of all active Internet users in the US now access
Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.
If you’ve ever bought a product in direct response to
A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was
Driving website traffic with syndicated content and organic search
Forbes Media executives can no doubt tell you the value of the average website visitor in advertising revenue per year, but they
Mequoda views Internet Hubs as one of the most important website archetypes available to a publisher. Without a well-designed, well-marketed Internet Hub, an online publisher is forced to rely on
Choosing the right business model and supporting infrastructure for any business is a key strategy for business success.
Mequoda uses the term "archetype" to help understand and categorize kinds of sites.
U.S. Government Creates Guidelines
If the target market for your email newsletter or membership website is older Americans, you might want to heed this advice on senior-friendly websites from the National
Amazon.com: Bigger IS Better
Size may not always matter, but being big certainly does matter (and always has) to Amazon.com. After all, the company’s mission is to be “Earth's most customer-centric
Experts on Website Design and Website Usability Testing Can Disagree
"Never redesign your website," says one of my esteemed mentors and colleagues.
Disturbing words, especially because, as a website design expert and
Creating a Flexible and Adaptable Business Plan that Will Maximize Your 2007 Online Revenues & Profits
Perhaps the thing I like most about the Mequoda Marketing System is its flexibility.
This online
Copywriter reveals why many online sales letters fail to deliver
The Internet creates new challenges for marketers and wordsmiths, but a fundamental principle still applies
Experts tell us that in print ads,
Instead of our usual company-seeks-candidate job posting, today we bring a rare opportunity for your company. We have a candidate-seeks-company job posting that you should pay close attention to.
This isn't
I've been attending the annual American Magazine Conference since 1985, back when the conference was about magazines and brand extensions that created "ancillary revenues."In 2006, things have become much more
