Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics
"You either want something you don’t have, or you have something you don’t want.”
That's one of the main truths in life that every copywriter needs to know to use basic
Best blog names contain a keyword phrase
One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind.
This is
Blending compelling copy with keyword strategy takes practice. Lots and lots of practice.
Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet
These 10 organic marketing programs are perhaps the best organic marketing definitions
Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven
Every publisher has a love/hate relationship with backlinks. We love when they're high-quality and make us look good, and we hate when they're bad and make us look spammy. For
How easy is it to interact with your email newsletter?
Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls
10 email marketing template best practices for success
With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email
Membership websites are hot for 2013
All the sudden in 2013 I found myself hip-deep in subscription and membership websites.
Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing
It might be true that some sites are "winning" the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.
But
Deploy your words to make landing pages more powerful
The best landing page designs aren’t about design.
OK, they’re sort of about design. I know that my copy can enhance and work
Mequoda’s only purpose in life is to prevent any other publishing company from going out of business, ever. That’s why we offer our decades of experience, proven best practices and
Link building in itself is sort of black hat. You're putting in effort to create inbound links that weren't created organically.
But as marketers, you have a duty to pay attention
You too can build a digital publishing empire with this Mequoda marketing method
Did you ever hear the one about the small, special-interest publisher who made more than $2 million from
Can your email management system do all this?
A Mequoda System is built as a package to be SEO optimized, full of content, withstand a ton of traffic every month, accept
When it comes to SEM, publishers are very, very special
There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One
A look at email marketing statistics you must know
Email is the cornerstone of your audience development and product selling goals. An online editor’s primary responsibility is to reuse, recycle and
Look no further than these 11 examples to make your landing pages wildly successful
Whether you’re selling a product or hoping to trade a free report for an email address, your
Can disavowing links really help your site?
Do you remember when JCPenny found out the hard way that it's a really bad idea to hire an SEO company who buys backlinks
You may never be Rupert Murdoch.
But you could become Consumer Reports, Morningstar, Meredith or any of the many publishers who are currently making millions from their content on the Internet
Gutenberg is dead. And you will be, too, if you don't make the transition now to meet the public's growing demand for digital information.
Fortunately, there is one resource, one unique
I want to usher in 2013 by sharing some of my top articles from this past year. Each of these articles received a favorable amount of social interaction, so in
Six membership site ideas all digital publishers must follow
How to make a membership website is a topic many publishers struggle with. Membership and subscription websites can be hugely successful in
So, you're the keyword checker in your publishing company. Maybe you're the editor, who writes blog posts and optimizes them for the web. Or maybe you're the analyst who compiles
Do you know what your F.U.Q.s are?
No, I didn't just swear at you, F.U.Q. stands for "Frequently Unasked Questions."
Your F.U.Q.s are the questions that someone may never ask you. A
Components all email newsletter templates should share
We’ve discovered that the best performing email newsletters — those with the highest value, as measured by producing the highest revenue per thousand —
These SEO copywriting tips will help you rank higher, attracting new audience members
SEO copywriting is a unique creature, pairing creative content with technical guidelines. To be successful at the craft,
Digital content marketing drives surge in digital product sales for publishers
While many organizations have discovered the power of digital content marketing to sell products and services, perhaps no organizations are
Discover how Harvard University uses analytics to gain Google visibility, increase website traffic and sell premium content
Google Analytics should be every online publisher’s best friend … but most don’t have
Usability and design are two key factors in publishing great websites. You may have a clear strategy and great content, but if your site is unusable and unattractive, it will
Last chance to register for today's live webinar on crafting breakthrough sales letters
If you don't know how to write great sales letters, you will fail as a copywriter.
This sentiment resonates
Where there’s a search engine, copywriting must follow
Once upon a time at another company, far far away, the editorial director wandered over to the marketing department and asked me to
Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media
Join us Dec. 4 for Writing Breakthrough Sales Letters and receive a template you can use for creating killer direct response copy
It’s called copywriting for a reason!
All of the best
