Whitelist before you launch to avoid receiving hard bounces and ruining your reputation
Mequoda launches four to six systems each year, and in the process, I’m always impressed by our development
Getting Sales and Marketing Teams on Same Page
There has always been a bit of a disconnect between sales and marketing. One wants to build the brand and expand the channels,
New data shares significant information for online publishers and content marketers
Staying current with trends helps online professionals make careful moves in their online strategy.
Walker Sands Communications, a full-service marketing and
“A Personal Touch” isn’t cheesy marketing or something reserved for “mom and pop” gimmicks. In our world of cyber-autonomy, a personal touch can be just the thing to change a
5 SEO lessons from this month’s live SEO Basics webinar
Attending a single webinar on SEO basics is never enough.
There is always so much content related to SEO. Our live 90-minute
Robert Lerose, Lerose Copywriting, Uniondale, N.Y.
SIPA: What was your first job out of college and how did you get into this business?
ROBERT: I went to work for a small newsletter
New data uncovers the main reasons why people avoid clicking on ads
The web is filled with an array of online advertising.
Although some online advertisers will tell you that they aren’t
A Mequoda System is a complex system designed to point users towards rapid conversion landing pages
At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best
Google Analytics Real-Time and Google Analytics Premium are new options for online publishers
Are you using Google Analytics as your primary tool for tracking data associated with the health of your
Order this new, 90-minute webinar and discover how the “new’ Facebook has affected publishers everywhere, and how we’ve learned to love these adjustments
Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines
Download a free copy of Rapid Conversion Landing Page Optimization
Different Phrases for Different Places
From yesterday morning’s Marketplace on National Public Radio:
[Host] Jeremy Hobson:
I don't have OnStar in my car, but I do have a cell phone in my pocket,
Step-by-step approach helps executives go from business idea to website launch and execution
Unlike our former bootcamp program that conceptualized content marketing, our new Mequoda System Strategy Bootcamp details specific actions
[question]Why is it necessary to limit the number of folders or slashes in a URL?[/question]
[answer] Google sees slashes in your URL as a folder, and the more subfolders in your
Anderson’s Email Charter Puts Onus on Sender
So I cut out this commentary on Sunday from The Washington Post by Chris Anderson, the one who is the curator of the TED
3 email copywriting guidelines for more successful email campaigns
We’ve given plenty of email copywriting tips over the years.
We’ve delivered many through out Email Copywriting Basics free report. Our SEO Copywriting
The launch of MyHorseDaily brings support to all types of horse enthusiasts
MyHorseDaily, published by Active Interest Media’s Equine Network soft-launched in late June, and has since been utilizing Mequoda best
New Survey Finds Word of Mouth Stronger Than Ever
It’s no wonder that Facebook wants to add all these features so that you’ll see what your “friends” are watching, doing and,
Statistics show how people interact with brands after they ‘Like’ them
For online business utilizing Facebook to communicate with audience members, engagement often begins at the ‘Like’ button.
We understand that’s how
Discover the secret behind Blockbuster SEO posts that generate hundreds or thousands of unique monthly page views
If you want to attract a more targeted audience, and receive hundreds or thousands
Russell Lawson, Managing Director, Optimus Education, London
SIPA: What was your first job out of college and how did you get into this business?
RUSSELL: I actually avoided work once I finished
Google makes a change that can help the best content get found more easily
There's always been value in Google News.
This is the case because I’ve used Google News numerous times
4 reasons why you should have a well optimized free report marketplace
If you aren’t offering free download products yet, here’s what you are missing:
An opportunity to
As major print book retailers dismantle, the growth of e-Reader popularity climbs
After 26 years, the entire chain of Borders bookstores began shutting down.
In addition to debt, the book retailer had
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website
September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest
3 software options for building an open content subscription website
It’s not an online editor’s job to tell you how to create a website…but I do consider it my job to
The Power of Video to Draw People in
The popular D.C. Shorts Film Festival just concluded here in Washington, and watching the various films only reiterated the power of video—at any
The Washington Post is instructing reporters on the importance of link building
How many times have you heard that building links are important?
Reporters at the Washington Post recently received a memo
Communicate to the right audience segment with the best possible message
Internet marketers are becoming more experienced at segmenting their customer database.
By targeting buyers and prospects separately with unique messaging, sales
A Little Social Marketing Etiquette Can Pay Big Dividends
In her new book, Content Is Ca$h: Leveraging Great Content and the Web for Increased Traffic, Wendy Montes de Oca—an occasional speaker
7 job responsibilities and strategies for online editors that help develop a larger, more targeted audience
In today’s digital landscape, online editors have a hand in developing a brand’s audience, even
A new study from the Mequoda Research Team sheds light on the use of open content
Open content has been around since the inception of the web. Since that time, it’s
New Program Advances Software-Generated Articles
How important is good, original content? I became a little worried the other day when I read a story in The New York Times about a
5 magazine assets online publishers need to utilize for growing your online business
Magazine publishers have an advantage when they turn to the Internet.
Unlike most online self-starters, print magazine publishers who
Don’t forget these SEO tips for Google visibility, or your SEO efforts will be lacking
Aristotle once said, “Man is a goal seeking animal. His life only has meaning if he
Gail Perry, Editor-in-Chief, AccountingWEB (Sift Media)
SIPA: What was your first job out of college and how did you get into this business?
GAIL: Right out of college, I went to work
3 reasons why SEO is necessary for success in online journalism
Last week at the Mequoda Summit East 2011, I took part in teaching our SEO Workshop.
Norann Oleson, Mequoda’s Keyword Specialist,
Are you using the best words to help your audience find your content?
It’s no surprise that words are powerful.
Without words, none of us would be able to communicate concepts, express
8 sources for audience development
Attracting interested visitors to your website is the first step in successful audience development.
Yesterday in a session at the Mequoda Summit East 2011, Kim Mateus, Chief
‘Seven Pillars’ Provide Foundation for Improvement
The company is called Your Business Your Future, and they want to help you build a better business for yourself. Their program, The Seven Pillars
Bryan Welch, Publisher and Editorial Director at Ogden Publications, supplied the Mequoda Summit East 2011 with great information for online publishers
Bryan Welch’s keynote presentation Managing Digital Transformation at the Mequoda
The Mequoda System Strategy Workshop details the complete picture for successful online publishing
We designed our Mequoda System Strategy Workshop so that different types of people can attend and gain value
Verifying Email Addresses and Protecting PDFs You Send
Quality of email address generation. Direct mail – what’s working. Protection against subscribers illegally passing on pdf files. Royalties from the Copyright Clearance
Expert Copywriter Mark Everett Johnson shares email copywriting insight at the Mequoda Summit East 2011
The first day of general sessions at the Mequoda Summit East 2011 surely did not disappoint,
We introduced our 49-steps for starting and running an online business this past week at Fool University
Kim and I had the pleasure of spending a full day with the folks
The Importance of Marketing on All Fronts
I heard something very interesting in a recent phone interview that I conducted with Craig Huey (pictured left), the publishing entrepreneur and longtime SIPA
The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success
A diverse array of online publishers and content marketers started to gather
