Get Free Email Updates | Have an Account?
  • Free email newsletter
  • LinkedIn
  • Twitter
  • Facebook
  • RSS Feed

Tag: rapid conversion landing pages

Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost to the user (a free offer) or when payment is delayed and includes options (a bill-me later offer).

Create Better Vanity URLs: 8 Dos and 8 Don’ts

Follow these landing page guidelines for your vanity URLs so that people can both remember you and find you organically

You know the importance of landing pages, but it’s completely possible that you don’t know how important your vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.

The most popular places to use a vanity URL are:

Follow Google’s Landing Page Guidelines to Improve Rank

As it’s always been, Google’s main focus publicly is the ads you buy via Adwords. And, as always, Mequoda knows that the exact same concepts apply to free organic search campaigns.

If you read our white papers and posts, or you’ve attended a Mequoda Intensive, you already know how much value we place on organic search. It’s the core of the Mequoda Method, and while anyone can buy ads, that kind of marketing just isn’t as high on our priority list as organic search is.

The Best Audience Development Job Description We’ve Seen

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.

The Reason Why a Rapid Conversion Landing Page Exists

A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act as the team that builds an email list. However, the RCLP is extra special in that its main purpose in life is to drive a ton of traffic from search in order to build your email list.

Freemium Strategy: 10 Steps for Refreshing a Freemium During an SEO Slump

Search engine optimization is kind of a game, right? It’s an important game – a necessary one for any publisher – but mostly it’s just us trying to play by the rules while Google giggles and changes those rules whenever they like.

At Mequoda, we stress the importance of a freemium strategy. Freemiums are free downloadable products that sit on SEO’d pages that publishers give away in order to build their email lists. The freemiums are available to download on these SEO’d landing pages, which we call rapid conversion landing pages, or RCLPs for short. You’ve seen them around here, here, and here.

Choosing the Best Lead Management Software for Publishers

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others

Make money by giving content away.

That statement sounds odd to many people in publishing and downright heretical to anyone in the subscription business, but there is no denying that it can work. More than one publisher has developed this

35 Steps for Building an Email List With Freemiums

Call it what you want, but here at Mequoda we’ve assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free product (freemium) in exchange. You’ve seen them around here, here, and here.

If you’ve read our blog before, attended one of our Intensives, or a Summit, you know we typically cut the syllables in half by affectionately calling it the RCLP most of the time.

How to Update a Magazine Editor Job Description for Multiplatform Publishing

Write an online magazine editor job description like a product description for a Swiss Army knife

Can you remember life before the internet, when a personal computer was another name for a hand-held calculator? When publishing was a process that required a printing press?

If you’re old enough to remember hot type, the pica stick, and manual

10 Types of Landing Pages and Knowing When to Use Them

The first thing you need to have to create great landing pages is a basic understanding of the seven types of landing pages used by Internet marketing professionals. With that in mind, we think your odds of increasing landing page conversion rates will definitely improve.

Five Keys to a Profitable Sales Letter Landing Page

Make sure your landing pages answer this question for your users: “what’s in it for me?”

Online Publishing Job Description: Online Managing Editor

With an online editor’s job description changing from print to digital, it’s important to understand the role for digital publishing success

In order to succeed online, publishers need to have staff that understand the digital evolution.

A significant portion of our consulting strategy relies on properly staffing an organization. If you choose the wrong staff members, or don’t properly teach your current staff about digital strategies, you are sure to fail online.

Three Subscription Website Best Practices from the May 2014 Mequoda Intensive

At Mequoda, we maintain the publishing industry’s most comprehensive database of website design best practices. These best practices are continually evolving and guide publishers to design and manage high-performance websites that deliver on three primary goals: using free content to attract, engage and retain users; selling and delivering premium content that generates revenue; and building online communities that dominate their target markets.

SEO Campaign Management: How to Create and Promote a Freemium from Scratch

Search is the most fundamental element of content marketing. If you thought social media was the silver bullet, you were wrong. It’s at least a bronze bullet, but social media is just one stepping stone towards search optimization. More likes and tweets equal better rank. Better rank means you’ll keep getting website traffic to articles without even promoting them.

The Funny Thing About Landing Great Keywords for Audience Development

The funny thing about keywords is that you never know which ones are going to hit, but when they do, it’s an ongoing effort to keep them on top. You can spend hours researching a keyword with good search volume and low competition, but there’s no guarantee that you’ll end up on the first page of Google results. And if you don’t make page one, you might as well be invisible.

Online Subscription Marketing: A Long Way from Direct Mail Packages

As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is built specifically to give away content and harvest email addresses, rather than sell magazine subscriptions.

Organic Marketing Consulting 101

These 10 organic marketing programs are perhaps the best organic marketing definitions

Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven to increase traffic and get your message out with paying for it.

7 Steps for SEO Success

It might be true that some sites are “winning” the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal.

But it’s even more true that most of us have to work at it.

Don calls SEO “the new direct mail.” Keyword research and implementation is perhaps the most complex, yet effective way to drive the more search traffic to your website. The basic strategy of good SEO is that you can research your keywords, optimize your content, track your progress, and re-do the whole process.

5 Ways to Increase Website Traffic to a Site

Three or four times a year I get to help launch a new website. Given that we use organic sources like search engines, links from referring websites, and social media to drive qualified traffic, getting those first visitors to a new website is an interesting challenge. The tips provided below will help increase website traffic to a new website, or help an existing website increase website traffic, too.

3 Email List Building Tips You’re Probably Not Using

Point of purchase, social media, and physical products can help you build your email marketing list

With your brand and products listed throughout the Internet, audience members may not be introduced to you through your website. Even if they are, they may avoid signing up for your email newsletter from the start, opting to close your floater or OFIE (order form in editorial) and continue reading your content.

5 Tips for Increasing Conversion Rates

The main point of online advertisements is to gain conversions.

Landing pages need prominent conversion architecture to successful convert casual visitors into email subscribers.

Successful conversion architecture is clearly labeled, above the fold and simplistic in nature. Whether the website is selling a product or offering a free signup for an email newsletter or a complimentary download, the positioning and language of the landing page’s conversion architecture needs to be the main focus.

Using Custom OFIEs to Increase Website Conversion Rates

Discover how Golf Vacation Insider uses customization on its article landing pages to dramatically increase their website visitor to email conversion rates from search

Train Your Editors in SEO Copywriting

You have a keyword universe…now what?

Successful online businesses rely on talented copywriters who understand search engine optimization. In a time when job requirements are changing, especially in the publishing industry, SEO copywriting is a skill that many online business professionals are trying to learn.

7 Steps for YouTube Optimization

Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic

YouTube clearly doesn’t want its users bouncing from the site and going to the website of other content publishers. Digital publishers utilizing YouTube to house and share video content want to drive traffic back to their website. So how can digital publishers optimize their YouTube page for the chance at driving traffic to their website?

Help Your Digital Content Get Found Easier with this Plug-in

Whether you’re optimizing your subscription website or adding keyword tags to the rapid conversion landing pages of your digital products, utilizing an XML sitemap helps search engines find your content easier.

XML sitemaps make it easier for the search engine crawlers to see the complete architecture of your website so they can retrieve the information more efficiently. This process helps take in account all the optimization components throughout your pages; make it possible for you to experience better search engine rankings.

Google Starts Indexing Comments – All of Them

Three ways to take what Google has given you and make the most out of it

Parents have been telling their kids for years not to post anything on the web that they wouldn’t want an employer to see. And drunken college photos and angsty teen blog rants may have been all they needed to worry about in the past, but there’s a new embarrassing identifier in town, and those are blog comments.
While unhappily embarrassing for college students, this update is great for business…

Review The Basics of Successful SEO

5 SEO lessons from this month’s live SEO Basics webinar

Attending a single webinar on SEO basics is never enough.

There is always so much content related to SEO. Our live 90-minute SEO Basics webinar from earlier this month contains over 30 SEO tips for optimizing your website to its fullest potential. Simply attending this webinar live might make it difficult to grasp every technique for SEO that we teach, which is why we offer it on-demand, to view at your convenience.

The Value of Hyper Linking Keyword Phrases for Mequoda System Publishers

A Mequoda System is a complex system designed to point users towards rapid conversion landing pages

At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best practices during the Decoding Google session.

One of the tools we relied on heavily for this study was SEOmoz, who provides SEO software and strategies to their audience members.

Updated Free Report Discusses How to Increase Conversion Rate

Discover how we increased conversion rate by more than 30% when you download our updated Rapid Conversion Landing Page Optimization Guidelines

Download a free copy of Rapid Conversion Landing Page Optimization Guidelines now

Most content marketers we talk to wouldn’t mind having a higher conversion rate.

How about you – would you like to have a higher conversion rate? If so, we have a major suggestion for you…

SEO and the Benefits of a Free Report Marketplace

4 reasons why you should have a well optimized free report marketplace

If you aren’t offering free download products yet, here’s what you are missing:

An opportunity to start key relationships with the people searching for content on the topics you cover.

The chance to get brand ambassadors to spread the word about your information products. In an article from Amanda MacArthur, Mequoda’s Social Media Specialist, it’s recommended that Facebook “Like” buttons are placed on Thank-You pages associated with free downloads and product sales. When we did this at Mequoda, our “Likes” tripled within a month’s time.

SEO Basics: Creating Website Posts that Get Found

Order this new, 90-minute webinar and discover how to develop website content that gets found in search engines and increases traffic to your website

3 Reasons Why You’re Not Converting Visitors To Your Website

Without conversions, your online business will suffer… these three tips might help you fix the problem

A consistent stream of website traffic is great, as is engagement with audience members through social media.

Unfortunately, in many scenarios, traffic isn’t enough to keep online publishers functioning. Conversions need to take place in the form of direct sales or registered members.

How We Increased Conversion Rate By More Than 30%

This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months

We occasionally run organic marketing tests at the Mequoda Daily and enjoy sharing the results with our community.

The latest test we ran has resulted in a 32% increase in overall net conversion rate on our rapid conversion landing pages, all thanks to a radical change to the template.

3 Tips for Online Editors Using Press Releases

Press releases can be your friend in the digital age if you create them properly

Have you posted a press release online? Did it yield the results you wanted, or were the results lacking?

For those of you unsure of the success press release can have online, let me say first hand that they can have a positive impact when created and distributed properly.

Real-time Marketing: One Tragic Flaw

All online businesses need to track metrics, and pay attention to the numbers that equal successful revenue generation

At the recent SIPA 2011 event in Washington, DC, I had the opportunity to sit in on David Meerman Scott’s keynote entitled “Real-Time Marketing and PR – Why Journalists and Marketers Should Care.”

This session focused on the concept of real-time marketing, which is essentially the process of responding to relevant industry news as it breaks. The idea relies on using blogs and social media sites like Twitter, Facebook, and LinkedIn to provide a publishing platform to participate in real-time marketing.

Rapidly Convert Casual Visitors with Ease

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers

In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.

One of the components listed in yesterday’s article discussed the inclusion of a free report link. This link will always lead visitors to a rapid conversion landing page (RCLP) which incorporate long-form copy explaining all of the benefits surrounding the free download.

29 Ways to Increase Website Traffic

Order this new, 90-minute webinar on CD and discover an audience development checklist containing 29 ways to increase website traffic.

3 Ways to Strengthen User Relationships with Content Marketing

Content marketing is designed to create stronger relationships, but only if you’re doing it correctly

Content marketing is the most successful method for creating a devout online audience.

That is my honest opinion and I stick by it.

How to Use an Article Template to Increase Website Traffic

5 components of a search engine optimized article template that will lead to more website traffic

Whatever topics your content covers, following an article template will help you increase website traffic.

Following an article template for each post you create will allow your content the best chance of getting found and ranked by search engines.

What Is Editorial Management Supposed to Be Like?

A day in the life of an online editor isn’t just about writing blog posts

If you’re a new online editor or simply a blogger who’s ready to organize, you must know by now that it’s not just about producing content anymore. There has been a certain progression to being an online editor.

In the beginning, online publishers were taking apart their print products and turning them into blogs.

Then, publishers started writing their own blogs while slowly releasing archived print content.

Then, SEO was discovered and all old content was being revamped with keywords and new articles were being optimized.

The Rapid Conversion Landing Page, Step-By-Step

SEO Campaign Management 2011 will contain all you need to know about the RCLP

In the Mequoda Daily yesterday, we discussed three components of a successful Rapid Conversion Landing Page (RCLP).

They included the keyword density to strive for, the amount of words to use in your RCLP and the number of email asks that should be included in every rapid conversion landing page.

Writing and Designing the Rapid Conversion Landing Page for SEO Campaign Management

Website components for more conversions

Online publishers have a challenging job nowadays.

Many Internet users have a belief that the web is synonymous with free content. This is an initial thought at least, as many who experience free content are often persuaded to pay for additional, aligned content.

Writing Killer Text Ads

question


What is a Negative Keyword?

question



A negative keyword is a word that you define in a campaign or ad group within Google AdWords. The word you define as a negative keyword is a term that will not trigger an advertisement of yours. Negative keywords are added to campaigns so that broad terms, or terms that share

Do You Know What a Negative Keyword Is?

A tip that may save you money

We have all been paying attention to keywords by now. We focus on such matters on an everyday basis, between writing articles, press releases, tweets and rapid conversion landing pages.

Keywords are gravely important to the success of online publishers and content marketers who use both organic and paid methods of Internet marketing. Without knowledge of primary and secondary keywords, it would be impossible to create content for an audience appropriately.

A Landing Page that Converts Casual Visitors into Email Subscribers

This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers

(Nationwide)—Successful online marketing often involves building a database of potential customers. This database is then used to market to them, both on the website and with editorial and advertising email messages.

Online publishers engage in this activity because email can account for up to 60 percent of online revenue.

Rapid Conversion Landing Page Optimization

How to select the topic and keywords to create an effective Rapid Conversion Landing Page

The first step to creating an effective Rapid Conversion Landing Page is choosing the topic. Selecting the topic begins with keyword analysis. This precedes copywriting and requires a different skill set.

Begin by talking with your publisher, audience development manager, keyword analyst or consultant — anyone who is familiar with your publication’s keyword universe.

In preparation for writing the RCLP, open your Google Visibility Report and determine your target keyword phrases. The Google Visibility Report (GVR) tracks the volume and competition of each keyword phrase, and monitors the website’s rank on each. Alternatively, you could meet with colleagues who can suggest keyword phrases to be researched as part of preparing the Google Visibility Report.

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website

Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason – paid media works. And it’s often easier to buy website traffic than to rely on earned media.

Basic paid media sources for building your membership website:

Rapid Conversion Landing Page Guidelines

How to create a rapid conversion landing page metatags template

Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the more effective they are at building your subscriber file.

The rapid conversion landing page (RCLP) strategy works equally well for B2B and B2C websites, for large publications as well as small publications. That’s because of the power of the word “free” and the value of reliable information in a freemium with an irresistible title. Popular freemiums include a reports, white papers, software, tutorials, tips, even patterns; really anything a user can download for free.

The following RCLP metatags template can serve as a helpful reminder of the elements required for a Mequoda Best Practice Rapid Conversion Landing Page.

How to Write and SEO Digital Book or Report Titles

Guidelines and Examples of Blockbuster SEO Copywriting for Digital Books and Reports

The best practices in writing the title of a report or white paper require the copywriter to focus on two primary objectives.

1. Use the targeted keywords to optimize for organic search the report title and any rapid conversion landing pages (RCLPs) or sales letter landing pages (SLLPs) that promote the report.

Landing Pages that Maximize Email Conversion Rates

Our Rapid Conversion Landing Page Optimization Guidelines free report includes eight steps for creating high performance RCLPs

Download our free report Rapid Conversion Landing Page Optimization Guidelines now

Building a database of potential customers is the backbone of online marketing. It is a main piece of online revenue generation, and it houses the audience that appreciates the content and products you produce.

Therefore, building and maintaining the database is crucial to the success of an online publication.

6 Great Looking Landing Pages & Why They Work

Landing page optimization tips that can work for both B2B and B2C publishers

Would a name-squeeze page work as well if it went by any other name? Yes it would, and that’s why we call it a Rapid Conversion Landing Page, or RCLP for short. Some people call it an email capture page as well. All jargon aside, the point of this page is to collect an email address by offering away a free product.

The more value these landing page create—and deliver—the more effective they are at growing the database. A Rapid Conversion Landing Page can be long or relatively short. It can tell an entertaining story, as does the RCLP for the Program on Negotiation at Harvard Law (link below).