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Tag: scientific american

8 Ways to Sell Digital Magazine Subscriptions

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.

8 Niche Publishing Thought Leaders You Should Follow

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!

Let’s Clarify: What Is a Digital Magazine?

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.

So what is a digital magazine? It’s a bit of a hybrid.

7 Great Web Magazine Libraries We Love

How these innovative publishers built web magazine libraries that are comprehensive, user-friendly and make an easy up-sell from print.
A web magazine library is an archive of your content going back many years, likely since the beginning. When done right, you can upsell a substantial number of would-be magazine subscribers to this higher-end, and higher priced product that requires

Magazine Subscription Marketing Ideas for Selling More Print & Digital

We talk a lot about digital magazine subscription marketing around here, and unwittingly neglect your very important print publications. Once you’ve established your subscription price strategy, the next problem to solve is the offer you make in your magazine subscription marketing campaigns.

What is a White Paper?

Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory and higher price points, these digital downloads are a key product strategy.

Digital Magazine Archives: How the Legacies Monetize Theirs

Mequoda Members have fully grasped for a while now that digital magazine archives can do wonders for your multiplatform publishing and audience development efforts. Others, like Rolling Stone, are just catching on!

Digital Archives For Publishers

Digital archives are a great friend to digital publishers. Releasing archives digitally allows for publishers to create a new revenue stream while audience members bask in the glory of so much content.

Top 25 Digital Magazines by Digital Improvement

Who’s building digital circulation fastest? The top digital magazine performers are the under-the-radar companies you rarely read about
This is our final analysis (you’re welcome) of AAM’s latest circulation data from December 2013. So far we’ve looked at:

Top 25 by digital circulation
Top 25 by Online Media Index (OMI)
Top 25 by digital circulation as percentage of total

Newsweek Pricing Makes a Splash, But Not in a Good Way

Today we bring you another installment in our ongoing magazine pricing series, What Big Publishers Are Doing Wrong.

OK, it’s not really a series. But lately we’ve been taking up the latest hot stories from the publishing industry, applying a hard Mequoda look at those publications, and finding something utterly different from the breathless coverage that other observers deliver.

Scientific American Pricing: When Good Publishers Go Bad

What is a “lifetime” product? At Scientific American, it’s their brand-new all-access bundle of print magazine, digital and a massive 150,000-article archive, dating back to the magazine’s first issue in August 1845.

Digital Magazine Replicas Are Way Up in Canada

Marketing Mag Canada is reporting that new AAM numbers on digital replicas have tripled in the last year. In December 2012, the digital replica circulation was 42,000.

Biblical Archaeology Society Launches Bible History Daily

An informative interview with Susan Laden, publisher at Biblical Archaeology Society

The Biblical Archaeology Society’s Bible History Daily launched this month to become our 17th complete Mequoda System to go live. In honor of the occasion, we asked Susan Laden, publisher of Biblical Archaeology Society to talk about the company and the website’s launch.

As Susan explained, the Biblical Archaeology Society serves the public with the latest that scholarship has to offer in a fair and accessible manner, while serving as an important authority and an invaluable source of reliable information.

Amazon Affiliate Marketing Case Study

How to Make Money Selling Other People’s Books

Many of the best affiliates of Amazon.com are losing opportunities to make money. Poor navigation on their web sites and lack of attention to crucial details is preventing them from reaching their potential as moneymakers. Of the sites we reviewed, there are those that are doing outstandingly well, some who are gliding along, and others who are falling way behind. With a few critical changes, these sites could begin earning top dollar as affiliates.