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Tag: seo blogging

Saving TIME Magazine: or, the Future of All of Us

Digital magazines can thrive, but they can’t be Yahoo

On March 3, 1923, TIME magazine was born. It was what most publications were in that era: an aggregator, dedicated to rewriting the news from around the world in pithy, pointed nuggets. To their prospective financiers, founders Henry Luce and Briton Hadden boasted that the average reader could get through an entire issue in 30 minutes.

Search Engine Marketing Consulting: Finding Mr. Right

When it comes to SEM, publishers are very, very special

There are literally hundreds of individuals and companies on the Internet who call themselves a search engine marketing consulting firm. One such firm even promises to get you ranked in the first four spots in Google search results without a website – using YouTube and custom-made videos instead. (It’s an interesting proposition: When Google is taken out of the mix, YouTube is actually the second largest search engine today.)

Of course, you might ask yourself, when you’re looking for the perfect search engine marketing consulting firm: If that company isn’t on Page 1 of Google results, how can they promise that they’ll get me there?

How to Increase Online Publishing Revenues … Exponentially

Gutenberg is dead. And you will be, too, if you don’t make the transition now to meet the public’s growing demand for digital information.

Fortunately, there is one resource, one unique program that can change the way you, your staff and your entire organization think of the Internet and help you catch up to the future. Mequoda’s Internet Marketing Intensive has guided some of the oldest and most respected publishing companies in the world including Meredith, Rodale, Interweave and more, in growing a single-digit percentage of their revenue from online sources to earning 20%, 30%, 40% of their revenues digitally. And because the demand for digital products is growing exponentially, so will their revenues.

Will yours?

The Holistic Approach to Digital Publishing

The Internet Marketing Intensive is characterized by the comprehension of its parts

The Internet Marketing Intensive is a holistic program. It’s designed to take all things digital, and put them in the context of your overall digital publishing strategy. This program isn’t a tactics course; it’s a strategy program.

If you must meet the needs of current digital marketing and publishing best practices…

SEO Tips & Advice for Bloggers

Today we’re focusing on SEO tips specifically for bloggers. To have a successful blog you need to maximize your traffic. This is usually done by having as much new content as possible, after all people will be looking at your blog to find new content, not to look at the same stuff they’ve already seen. To make things simple, content drives traffic.

Below we have a few tips from top bloggers on how to improve blog SEO in order to produce maximum amounts of traffic.

Week in Review: June 18th, 2012 – June 22nd, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

SEO Blogging Tips for Audience Development

10 tips for developing findable content

An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.

As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips that will help you better understand the process of driving targeted traffic to your website. The majority of these tips will be discussed in more depth during our Playing Nice with Google Penguin webinar, which shares key insights on avoiding penalties associated with Google’s recent algorithmic changes.

Week in Review: April 2nd, 2012 – April 6th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

Improve Findability with SEO Blogging

SEO Blogging can do wonders for online publications

Have you ever analyzed your posts that drive the most website traffic? What characteristics do they have that make them so valuable?

In some instances, it’s purely your content. Numbered lists comprised of useful information and how-to articles often sit atop the most popular articles for many digital publishers.

Writing Traffic-Worthy Blog Posts

Traffic begets audience members, consisting of subscribers and buyers

Not everyone who visits your website will become a subscriber.

However, the more traffic your website receives, the greater the chance of building your lists.

Using Blog Content to Build Your Professional Network

What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have to share?

Professionals who develop blogs have a better, more concrete chance to show people who they are through their written words. And although the Internet is filled with a variety of blogs on a variety of topics, writers who understand the process of creating search engine optimized blog content can help audience members find their content.

Learn How Digital Content Marketers Leverage Organic Media

If you’ve never been trained on best practices for leveraging organic content, than you are likely missing out on website traffic

SEO blogging is unlike anything traditional editors are used to. There is a personal connection expected throughout the world of blogging, and to succeed within it, you need to be a positive source of content and collaboration. This involves supplying the market with high-quality content, building a strong community and shared valuable viewpoints.

Blogging Advice: A Few Words From Our Readers

We love when people comment on the blog posts we write, which is why we generally end every blog post with an introduction to discuss the article in the comments section. Often times, we get noteworthy blog comments worth their own blog post, so today I’d like to share some of those blog comments and I hope you’ll add your own discussions in the comments here.

On 9 SEO Blogging Tips for Search Engine-Friendly Articles, which discusses all the ways that you can boost SEO rank on your articles, Matt writes, “I think that commenting is very valuable. The more you comment on other blogs, the more comments you get back on your blog, since many bloggers like to return the favor. Google is also indexing these comments, so it’s like adding extra content, and showing that the blog is ‘alive and kicking’. This has to help a bit as a general SEO factor.”

Successful Keyword Research Details Supply and Demand

Not all keywords are created equally – learn techniques for keyword research and content production efficiency

In yesterday’s Mequoda Daily, we discussed what the Keyword Competitive Index (KCI) is and how it can be used to determine a few valuable pieces of data.

First, the KCI helps you determine the competition on your keyword phrases. Second, it helps you spend your time, and your staff’s time, in the most efficient manner.

Week in Review: May 30th, 2011 – June 3rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Rapidly Convert Casual Visitors with Ease

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers

In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative articles that will have a better chance of getting indexed by search engines.

One of the components listed in yesterday’s article discussed the inclusion of a free report link. This link will always lead visitors to a rapid conversion landing page (RCLP) which incorporate long-form copy explaining all of the benefits surrounding the free download.

9 SEO Blogging Tips for Search Engine-Friendly Articles

How to create SEO’d blog articles with the best chance of getting found by content searchers

One thing Google’s Panda update has taught us is that quality content is a clear focus on their indexing process.

Beyond quality content, we’ve seen specific techniques for placing content within web pages that has helped achieve the three primary concepts behind content marketing: content, community and commerce.

Week in Review: April 25th, 2011 – April 29th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

5 Easy-to-Fix SEO Blogging Mistakes

You’re not SEO blogging until you’re up to your eyeballs in keywords and inbound links

When you launch a blog, your main goal is to increase website traffic. If you’re ad-driven, then this is especially important, because advertisers are going to be looking for sites that fit their products with the most traffic. If you’re product driven, then you’re really trying to get people to your website to eventually buy or subscribe to a product.

At the end of the day, the purpose of free content on your blog is to eventually make money. That’s why it’s so important to write every blog as if it’s eventually going to sell something—ads, products or otherwise.

An Award for Contemptible Online Copywriting

Discover how to incorporate storytelling into your online copywriting

“I’m a direct response copywriter,” he complained, “I don’t write fiction, I write sales letters.”

My friend Martin (not his real name) objected to using storytelling in his online copywriting.

“It won’t work,” he insisted. “Our customers won’t like it. They want to hear benefits and features, not fairy tales.”

But as in all conflicts, the presenting issue wasn’t the real issue.

Join Us

Live Events

Internet Marketing Intensive

April 23-25, 2013 – New York City

SEO Basics & Beyond: Keyword Research & Campaign Management

June 5-7, 2013 – Washington, DC

Internet Marketing Intensive

July 24-26, 2013 – New York City

Internet Marketing Intensive

October 23-25, 2013 Malibu, CA

Webinars

Content Marketing Strategy

May 14, 2013

SEO Keyword Research

August 13, 2013

SEO Blogging

November 12, 2013