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Tag: smart publishers

OFIE

Affectionately called OFIEs, “Order Forms in Editorial” are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of circulators. They are fairly large, coupon-style ads, usually placed in unused space at the bottom of webpages and simply require a user to supply his or her name and address and click “submit”.

How to Lift Your Freemium Conversion Rate With Freebies People Actually Want

If your freemium conversion rate is less than 2, you can use these resources to create better, more compelling and more clickable freebies.

Email is by far, the most profitable marketing channel most publishers use. So it’s no surprise that building an email list is one of the most important items on a publisher’s to-do list

How a Multiplatform Magazine Marketing Team Operates

Build your multiplatform magazine marketing team that can grow an audience and subscribers at the same time

Publishers have been making organizational changes to deal with the realities of the modern marketplace, and while we find there are six organizational teams – management, content, marketing, revenue, operations, and systems – today let’s review modern marketing teams.

Your multiplatform

The Prices, Offers, and Incentives You Must Test Now

There’s no such thing as publishing a magazine.

The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it promises – you have to publish five different magazine editions of every title in your portfolio.

Mequoda has learned from decades of experience that these five are absolutely crucial to successful digital publishing. And many traditional print publishers have learned, to their sorrow, that digital publishing is crucial to their very survival in the modern age.

If that sounds alarming, we can assure you it’s completely achievable – more on that below. But first, let’s consider all five of those editions that we’ve identified as the very heart of our Gold Members’ publishing empires.

Understanding the Role of Metadata in Google Visibility: 5 Best Practices

Your metadata doesn’t matter anymore … Just kidding. It does, sort of.

Recently one of our clients noticed that the metadata they were putting into their articles wasn’t necessarily the data that was getting pulled into Google search results.

In days of old, metadata was valuable. It’s what Google used to determine the content on our pages. When we wrote it, it showed up in search engines. There was no discrepancy between what we put in the meta description field, and what showed up on the page.

How Multi-Platform Media is Created from Dusty Archives

Recycling is associated with cutting costs, but is cutting costs a surefire sign of downward sales? Not when it comes to publishing and the smart publishers who have succeeded their competitors by embracing it. When publishers think of multi-platform media, they think of digital magazines, but even then, many are only offering carbon copies of their prints. Year after year, piles of back issues are thrown into the stock room, never to be seen again, until they become digital replicas.

This is a fatal mistake, especially in today’s digital landscape. The most successful magazines have adopted multi-platform publishing to grow their businesses and they’re doing it on a budget.

The Organic Audience Development Strategy Handbook

Claim your FREE digital copy of Organic Audience Development Strategy: How to Convert Website Visitors into a Profitable Email Subscriber Base now.

What is a White Paper?

Online Publishing 101: Creating and selling blockbuster digital white papers, special reports and handbooks is a core skill for many successful online publishing companies. With low production costs, no inventory and higher price points, these digital downloads are a key product strategy.

How to Turn a Print Strategy into a Digital Publishing Strategy and Survive the Future

A print magazine looks, smells and feels good in your hands. When we asked digital natives why they might prefer paper over a digital magazine in a study a few years ago, that was their answer. Back in 2011 when we conducted that study, only 22% of our respondents said they subscribe to digital magazines. About 50% said they subscribed to print.

In the same year, Jann Wenner, co-founder and publisher of Rolling Stone notoriously declared that digital magazines were the future, but not for a while.

Introducing: The NEW Mequoda Pro

If you’ve ever contemplated attending one of our Subscription Website Publishing Intensives, but the time – and budget – just haven’t been right, I have a new way for you to learn the proven, profitable Mequoda Method right now.

Introducing, the new Mequoda Pro. If you’re a member, you can log in right now. If you’re not, keep reading.

The State of Publishing After Penguin 2.0

It was just a couple weeks ago that Matt Cutts announced Penguin 2.0 and made content publishers fear for their long-tail lives, as he often does, usually without so much of a warning.

In the days immediately before and following the release of Penguin 2.0, many of our Gold Members clients expressed concern about what exactly Google was looking for in their newest algorithm update and whether they would be affected. Although Matt Cutt’s video seemed pretty simple and straightforward as he explained what we should expect from Google in the next few months, it was never particularly specific.

Magazine News: Publishers are Focusing on More than Digital Magazine Software

Digital magazine publishing success considers tablet growth and mobile sites too

Digital magazine software initially focused on the app. Although this is still a prominent part of digital magazine publishing, many publishers are starting to look at the bigger picture by considering the value of mobile websites, the tablet market, and even print content.

Featured WordPress Plug-in: SexyBookmarks

Don’t let the name fool you – SexyBookmarks has proven to be an extremely useful plug-in for sharing content.

This plug-in works by displaying a series of customizable social media buttons that link to approximately 50 different options, including the major social networks like Twitter, Facebook and LinkedIn.

These buttons adequately depict the desired social network visually, so users can easily click to share your content on the social network they prefer.

The Perks of Guest Blogging (As If You Don’t Have Enough To Do)

Guest blogging as a method for expanding your editorial reach

Hear me out, hear me out.

I know that daily publishing schedules already have you quivering in your sleep and on your way to work. Blogs take a lot of work to maintain and they cultivate a community so valuable that it’s become the number one marketing tool for every publisher out there.

….and that’s precisely the reason why it’s a great idea to try your hand at writing guest blogs.

3 Book-to-Blog Case Studies: Audience Development at Its Finest

The long tail approach sells books, too

All smart publishers know that the key to audience development is to give as much away as you can afford to—and then some. From the case studies we’ve been digging up lately, blog authors feel the same way too. Today we just wanted to share a few of the many authors who are doing a superb job at hitting the bestseller charts by practicing the art of the long tail.

Three Informative Tracks for a Complete Experience

Past attendees will tell you that editors, marketers and management professionals should attend a Mequoda Summit to get the full experience

Yesterday’s Mequoda Daily featured a conversation I had with Willie Vogt, the Corporate Editorial Director of Farm Progress.

The focal point of the interview was to see how Farm Progress, the popular long-standing publication, is handling the digital transformation.

SIPA Member Profile: Dugan Takes Bully Pulpit for a Day

Bill Dugan, Vice President, StepByStepMarketing.com, Boston

What was your first job out of college and how did you get into this business?
My first job out of college was director of communications and membership programs for a trade association representing businesses using two-way radio systems. I was also editor of the monthly newsletter and became interested in journalism and marketing and how the two can work together.

Seven Principles of Content Marketing in the Digital Age — Part 3

A Mequoda Content Marketing System is driven by earned, organic media.

Since the first time we organized these content marketing tenets (in 2003), the third principle has always been about search — making certain your website is visible to Google and the other search engines.

Today, we are more aware than ever of the importance of both search media and social media. Additionally, legacy media is a significant factor in organic leverage.

Building Subscription Websites

Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.

Learn How to Develop a Content Marketing Strategy

Successful publishers evolve and so does their content marketing strategy

Smart publishers will tell you that once they started optimizing articles and landing pages for Google, search engines have become their biggest source of incoming traffic and email subscriptions. Social networks like Twitter, Facebook and Linkedin have become the second largest source of incoming traffic.

We feel the key to making money online, as a publisher, is giving away lots of free content with a clear path to at least one source of revenue. Stop the in-your-face approach of screaming at consumers to “buy my product”. You now have the opportunity to interact with them and create a meaningful relationship.

Is No-Subscription the New Digital Subscription Model?

People Magazine Thinks Not

It’s funny. When everyone first thought that online subscriptions were a good idea, they coupled print and online subscriptions. It just made sense. When people are asking for a digital version of your publication, why not just increase their monthly subscription and include both versions?

Somewhere along the lines, many publishers saw how well this model worked and split the two subscriptions apart, leaving a digital-only subscription and a print-only subscription. Smart publishers let the combination package remain, but raised rates, forcing subscribers to choose.

Learn How To Make Twitter a Top 10 Traffic Source

You’ll succeed with Twitter by following this information

Twitter for Publishers 2010

Take 90 minutes to learn the valuable secrets that smart publishers are using to attract, engage and retain followers on Twitter!

Content Marketing 2010

In 90 minutes, you’ll discover how to use content to sell books, apps, subscriptions and live events

Creating sales letter landing pages that do double and triple duty

The same high quality copywriting and design elements can be used for online, email and postal mail sales pitches.

Multiplatform publishing in the 21st century means offering users many products on many platforms, and using the Internet to recycle, reuse and republish information in many different formats.

This involves taking the same information and turning it into any format a user could possibly want—from e-books to streaming video to email newsletters. Publishers not only save on material costs, but the same information is being cheaply repackaged and sold in a multitude of formats to maximize customer satisfaction and revenue.

Mother Earth News Media Network Case Study

Evaluating Risks and Embracing Change: How the Forward-Looking Management of Mother Earth News is Transforming a Traditional Print Magazine Publisher Into a Cutting-Edge, Online Information Provider

If your magazine and the brand it represents have survived and grown for 35 years, you might be tempted to rest on your laurels. “If it ain’t broke…” But smart publishers recognize that both the market and the medium are constantly evolving. The Internet forever changed the way thinking people consume information. It also presented new challenges and opportunities to savvy publishers and marketers.