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Tag: subscription pricing

How Premium Newsletters and Advisory Services Use Mequoda

Premium newsletters and advisory services represent the pinnacle of subscription marketing, often commanding annual membership or subscription fees that are much higher than magazines.

8 Online Magazine Design Best Practices

Online magazine design has taken a number of steps forward in recent years, starting with the launch of the first-ever web magazine in 2014 called I Like Crochet. An online magazine, also known as a web magazine, is a premium publication that is read through a magazine subscription website. In our definition, it is not the same as the homepage of a magazine, where content is freely distributed, unless that content is metered by a paywall.

How to Start an Online Magazine With These Five Strategies

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!

Subscription Publishing Takes New Routes As Industry Shifts Happen

Subscription publishing has gained popularity with media companies and brands alike because of its reputation as a renewable revenue stream. Today we’re visiting news stories of subscription publishers making new initiatives to enhance their subscription channels.

Subscription Marketing: How to Write a Winning Offer-Driven Spotlight

How to write Spotlight emails that win your Six Sigma subscription marketing testing efforts
In the past we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing. We have shared the success that one of our Gold Members has experienced after launching a high-frequency

How to Choose the Best Subscription Pricing & Single-Copy Pricing Strategy for Your Subscription Websites

While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.

Even magazine publishers are faced with new economic realities.

The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).

How to Get a $35,000 Strategic Business Plan for Just $10,000

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Protected: Executive Council Update: Get the Most from your Blockbuster Content with the Haven Advanced Republish Manager

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Subscription Marketing Tip: How to Write a Library Preview That Converts

How to excel at subscription marketing with a web library by writing compelling copy
In the past, we have reviewed how to use the concepts of Six Sigma in subscription marketing and testing and then creative offer testing for subscription pricing.
We shared a story about one of our Gold Members who launched a high-frequency Six Sigma

Protected: Executive Council Update: How to Write a Winning Spotlight

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Protected: Executive Council Update: How to Write a Winning Library Preview

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How You Can Make More Money with a Sponsor-Driven Website Portal Powered by the Haven CXMS

If your goal is to generate advertising and sponsorship revenue from a free newsletter or advisory service with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

Mequoda’s Top 10 Subscription Website Publishing Posts of 2017

Our most-read subscription website publishing posts of last year show a continued interest in building profitable subscription websites and improving their speed and ranking.
Last year, publishers focused on increasing profitability through apps and subscription website publishing. As publishers continue to search for digital content success through subscriptions, we think the chosen top ten most-read posts

The 3 Best Subscription Website Systems That Make Money Online

When you charge a fee to access the content within a subscription website, the site needs to provide specific and immediate benefits to your subscribers. Are you doing that?

How Free and Controlled-Circulation Magazines Are Using Haven CXMS

If your goal is to generate subscriptions and advertiser and sponsorship revenue from a free or controlled-circulation magazine with a robust subscription and advertising website, the Mequoda Haven CXMS can do it, and has done it for many other publishers like you.

A Newsletter Platform Worth Investing In

The newsletter platforms you may be familiar with are often print and PDF formats, as most newsletter publishers haven’t gotten hip to the newsletter app format, and neither have their consumers.

Content Recycling: Staying Relevant and Dominating SEO

Content recycling—it’s all around us! At some point you’ve probably had dinner, maybe watched the news, and watched an early-evening episode of Big Bang Theory, or Two and a Half Men. Maybe it was on its normal station, maybe a different one, like TBS. Either way, this is just one way of experiencing content recycling, and TV watchers love it. They get to see their favorite TV shows more often, and even if they’ve already seen an episode, they watch anyway. Meanwhile, the TV station gets to produce ad revenue without going bankrupt attempting to produce a new TV show for every hour of the day.

Protected: Executive Council Update: 12 Creative Offers for Testing Subscription Pricing

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How to Start a Magazine and Publish it Profitably

How to start a magazine and publish it profitably, without requiring a large team to start.
In her book How Not to Start a Magazine, B. Ann Bell says the number one way new magazines fail is through poor budget planning. Poor planning for printing, postage, and marketing are among the top expenses in her book, originally published

7 Ways Your Subscription Website Could Fail

If you’re thinking of launching a subscription website, don’t skimp on preliminary research.
So you’ve decided to start a subscription website. We get requests weekly from entrepreneurs, veterans and newbies, who see subscription websites as the gold they want to begin mining. And while we love the enthusiasm, you need to approach subscription website publishing with

The Significance of 7 and 9 in Pricing Psychology

When you have a $60 magazine subscription, pricing psychology would teach you to price it at $59.97. Why?
Pricing psychology is fascinating. A couple cents can change someone’s mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to spend 99.97 on a product than $100, even

Assessing Anti-Ad-Block Efforts From Digital Publishers

Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers’ own aggressive push for a cleaner experience via third-party software companies.

For digital magazines dependent on ads, this is an issue of basic fairness. For consumers, this is an issue of preference, and with so much content available out there, they would seem to have the pick of the litter. Which is why publishers are trying to forge a concerted deterrent for ad blocking, one that finds everyone on the same page and compromises with readers.

Tips for Boosting Your Subscription Revenue Model

For digital publishers not fully reliant on ads – which hopefully is you if you’re aiming for high multiplatform performance – few components are as crucial as your subscription revenue model.

At Mequoda, we’ve spent a ton of time studying and writing about digital subscriptions, because we believe they’re a big part of the future of digital magazines.

10 Top Subscription Website Publishing Posts of 2015

Our most-read subscription website publishing posts of 2015 reveal a desire for better understanding of building, publishing and pricing subscription websites
This year in our Subscription Website Publishing articles we’ve tackled everything from choosing profitable subscription models, to choosing the best colors and fonts for your redesign, and pricing your subscription websites appropriately. However, there are a

17 Tips for Starting a Membership Website

The answers are not always obvious, even to a seasoned print or digital publisher. Starting a new website is very different from running an existing property. Over the past 10 years, our team has worked on over 100 successful digital publishing startups, as well as several that were not successful.

Our understanding of website publishing is rooted in the world of print, which has given us insight into the similarities and differences between the two types of launches. These tips will document the best practices we’ve seen, and been part of, over the past decade. These tips are geared toward a website that will generate $2 to $5 million per year in total revenues after three to five years.

How to Update a Blockbuster Post and Save it from Google Damnation

Give your top blockbuster posts a spa day on a regular basis in order to keep them on page one in Google
Every month, if you’re great at SEO, the majority of your website traffic comes from search. That’s great because it means you can spend less on paid traffic, like PPC. It also means you

Magazine App Publishing: Success Stories and Cautionary Tales

Magazine app publishing can be a volatile enterprise if you don’t have the right plan in place. Mequoda Members know that you can’t just throw a replica product up on Apple Newsstand and wait for the money to roll in. Each component of your strategy – from conception to execution – must be carefully considered.

With our Digital Publishing Trends posts, we monitor and share the most recent news, lessons, and implications for multiplatform companies like yours. Today, we’re relaying relevant articles from Talking New Media, which casts its net on the latest legacy circulation data, app launches, and niche indicators.

Digital Publishing Strategy Evolving for Companies

Here’s the thing about digital publishing strategy: It never stands still – especially during this exciting time for the industry – and companies like yours are continually adapting. We’re here to help!

Subscription Websites

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Learn how to choose the best subscription pricing & single-copy pricing strategy for your subscription websites & subscription apps when you download a FREE copy of How to Use Contrast Pricing to Increase Subscription Revenue.
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Sauerberg Talks Subscription Pricing and Tech at Conde Nast

Crain’s New York recently had a chat with President of Condé Nast Bob Sauerberg to talk magazine subscription pricing.

The conversation is so Mequoda that you’d think they were discussing this all over a lunch at the Intensive. In regards to pricing, Sauerberg says: “We’re shifting from selling a print subscription for a low price to [selling] all access to our content for a higher price. And we’re in the early days of what that higher price is going to be.” As you know, we’re all about bundling all-access subscriptions, especially when intelligently priced.

Twitter Advertisers Beta Test Click-To-Call Button

Twitter Advertisers have recently been beta testing a new direct response ad unit in their Twitter Ads. It’s a “Click To Call” button that allows mobile users to respond to a Twitter Ad by calling an advertiser directly.

Newsweek’s Digital Magazine Subscription Gamble

via Newsweek

Will Newsweek’s digital magazine subscription pricing work? Ken Doctor from Nieman Labs has all the details about Newsweek’s relaunch. We found the part about their digital magazine subscription pricing to be a bit startling. Doctor writes, “The paywall isn’t unusual; the pricing is. Charging $39.99 for digital-only access is high,

Google Digital Newsstand & 2 Other Industry Myths

With so much bad information in the marketplace, many publishing industry CEOs are making bad decisions about their digital magazine publishing strategies

I had the pleasure of spending the evening recently with a group of publishing industry colleagues – most of them company CEOs. Unsurprisingly, the conversation turned to digital publishing, digital newsstands, and the programs offered by Apple, Amazon, Barnes & Noble, Zinio, and the rumored Google Digital Newsstand.

Sudbury, MA – November 22, 2005—Don Nicholas and Mequoda Café Daily Release Complimentary eBook: 5 Deady Membership Website Mistakes

Mequoda Founder and Membership Website Expert Don Nicholas announced today the release of 5 Deady Membership Website Mistakes, a free eBook available at the Mequoda Daily, a free website and newsletter about best practices for Internet marketers, publishers and designers.

A professional association of martial arts teachers boasts a subscription website that helps its members succeed in all aspects of running their schools

John Graden is the epitome of a successful martial artist and businessman. He is an author, athlete, publisher and pioneering martial arts visionary and widely acknowledged as the most important martial arts leader to emerge in the past decade.