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Tag: tag page

How to Capture and Convert Web Visitors

ACEM doesn’t exactly roll off the tongue, but if you’ve been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.

Protected: Executive Council Update: Score a 100% on Your Blockbuster Posts

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How Can You Improve Engagement as a Publisher?

This week we’re focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method’s ACEM, is really about retention, and the idea that if you’re a subscription-based publisher, that the link with relationship with your customer is key.

5 Ways Top Subscription Websites Optimize for Search

Magazine publishers have been giving away their content for decades in an effort to attract new subscribers. In online publishing, ad-driven subscription websites have an additional incentive: Increasing the eyeballs that see their sponsors’ ads.

Publications like Mother Earth News put all their magazine content on their subscription website. They believe it hasn’t hurt their circulation, and at the same time, says General Manager Bill Uhler, it helps them cast a wider SEO net.

How to Generate Additional Publishing Revenue Through Your Website Portal

As a publisher, you should make your website’s top goal to maximize your TOPX (Total Orders Per Ten Thousand) page views by making sure that every page on your website is ready to convert visitors into buyers and subscribers at any moment and increase publishing revenue.

Your Portal is the main page where you give away free articles and content. For many magazines, this is on their main domain, like TIME.com or People.com. If you’ve been following along with Mequoda you know that we advocate for every page on your Portal to have a set of best practice conversion architecture we call 3C Zone Architecture.

Protected: Executive Council Update: Get More Control Over Your Imports

If you are on an upgrade retainer, you probably already know about Ultra Subscriber Uploader because it you got this enhancement as part of your monthly expense. However if you haven’t, we’d like to introduce you to this massively enhanced bit of functionality.

Protected: Executive Council Update: Your Portal Revenue Scorecard

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10 Top Audience Development Posts of 2015

Our most-read audience development posts of 2015 reveal a desire for better understanding of email marketing, search optimization and social media best practices
This year we’ve tackled everything from email marketing to creating blockbuster posts and creating social media plans in our Audience Development articles. However, there are a few that have consistently been our highest

How to Turn a Tag Page Into a Content Silo That Google Loves

How to get a tag page ranked higher in search by turning it into a hugely resourceful page of answers
A tag is a keyword or phrase you assign to a page or article, and a tag page is the automatically generated page that is created whenever you create a tag in a CXMS like Haven

Use the Mequoda SEO Scorecard to Measure and Optimize Your Posts

Use an SEO scorecard based on the results of more than a dozen publishers who are already nailing high quality content
I’m going to let you in on a secret. This is the scorecard that we use at Mequoda, and the SEO scorecard we use to train our clients on writing SEO’d website content.

It’s a very simple

Black Belt Email: As Disciplined as a Winning Athlete

This week I had the pleasure of spying on one of our best Mequoda operators, Black Belt. Over the last few months I’ve been peeking in on a variety of publishers with large email circulation numbers to see where they excel.

If you’re not familiar, Black Belt has been published since 1961 and features interviews, historical research and news coverage on martial artists and martial arts techniques. On their website, Black Belt Daily, they feature this content in addition to a giant archive of martial arts instruction and videos which they also sell in the form of handbooks and DVDs.

The Value of Hyper Linking Keyword Phrases for Mequoda System Publishers

A Mequoda System is a complex system designed to point users towards rapid conversion landing pages

At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best practices during the Decoding Google session.

One of the tools we relied on heavily for this study was SEOmoz, who provides SEO software and strategies to their audience members.

Five Common Search Engine Optimization Mistakes

An easy fix for the top five SEO mistakes

These innocent mistakes may be costing you the highest price of all – better search engine ranking. If you want to move up the ranks double check these five points:

Search Engine Optimization Tip #1 – Think like your customer. Search for keywords and phrases your customers use, not just industry terms. For example, we use the phrase rapid conversion landing page or RCLP, but our customers may use squeeze page, email capture page or lead capture page. It would be foolish on our part to not include those keywords as well.

Search Engine Optimization Tip #2 – Plural or singular. Don’t overlook using both of them. They are different, each with their own search volume.

What a Tag Page Should Look Like to Google

Create an all-inclusive tag/keyword/glossary page so that your website architecture gives Google one single arrow to follow

Seven Ways to Use Twitter Search for Business

Taking Twitter Search and turning it into your own social media strategy machine

Mequoda Helps Launch Online Health Hub for Hispanic Community

VidaySalud.com, a Spanish-language public health initiative from La Doctora Aliza, launches with a mission to inform the Hispanic community and enhance the relationships between Latino patients and their physicians

Organic Landing Page Templates: The Keyword Index Landing Page

Keyword Index landing pages expose your keyword universe and get you found

Many pages on your site are organic landing pages. If an internet surfer arrives at your site from a search engine, that person has naturally or organically “landed” on your site. Landing page optimization is an important part of your online marketing campaign.

The purpose of a keyword index landing page is to provide an entry point for your website that indexes all the content available related to your keyword universe. Individual hyperlinks (200-2000) connect search engine spiders and human users to meta tag pages which list all content available related to a specific keyword phrase.

Organic Landing Page Templates: The Tag Landing Page

Tag landing pages help you organize your content for better SEO

A tag landing page lists all the content a site has about a particular tag, or keyword. The literal translation of a tag page is a page about other pages. The difference between a tag landing page and a topic landing page, is that a tag page doesn’t necessarily get elevated to the navigation level.

For example, People.com writes about celebrities. Almost every celebrity has their own tag page, where all the content that People.com has ever written about said celebrity would show up. But each celebrity wouldn’t get position in a site’s navigation.

Every Page is a Landing Page

Think about every page on your site as a landing page and start converting all of your visitors into subscribers or buyers.
Many people think that a landing page is just one type of page. When you think of a landing page, what do you picture? A single page, long copy, highlighted text, lots of bolding and italicizing, strong headline?
Sure, that’s one design of a landing page, most likely a rapid conversion landing page or email capture page. Or maybe it’s a salesletter landing page selling a single eBook.

Mequoda Summit Boston 2008 Coverage: Website Architecture Tips

How to design landing pages that convert visitors into subscribers and buyers

How to Build a Meta Tag Page that Ranks High in Search Engines

Three ways to build a meta tag page and how other publishers are using them
A meta tag page is a page that lists all the content a site has about a particular tag or keyword. The difference between a tag page and a topic page, is that a tag page doesn’t necessarily get elevated to the navigation level.
The literal translation of a meta tag page is “a page about other pages”.

12 Master Landing Page Templates

Download our new report (for free) and learn how to maximize your Internet marketing conversion rates by using the right landing page template for the job
A landing page is an indispensable component of your online marketing campaign. We define it as any webpage where you and your users begin a mutual transaction.

The end goal of a landing page can be to get users to:

Live Coverage: Mequoda Summit Session 6 – Designing Effective Media Websites

12 Webpage Templates Used by Today’s Top Publishers to Convert and Monetize the Most Visitors