By Chris Sturk • 05/17/2012
Most app producers will not make money off their product. In fact, 80% of respondents in App Promo’s First Annual Developer Survey said that they don’t generate enough revenue to support a standalone business.
However, publishers who have other products and revenue streams may be able to leverage their existing audience into engaging with their app.
There are certainly a few ways that apps can help digital publishers.
First, apps can help generate revenue. If you’re not looking to pay for the development costs associated with comprehensive apps, you can try finding a sponsor for the project who will help pay for production costs. Learn about how Forbes found a sponsorship for an app in this article.
Next, apps can help with productivity. Apps aren’t just beneficial to digital publishers in generating revenue; they can also help in job efficiency. Tablets have become more utilitarian than some expected. These devices aren’t just for content consumption; they can utilize apps that help online business professionals become more efficient in their jobs. Take a look at this article to discover five apps every editor should have.
Finally, apps can help you connect with a larger audience. This includes digital natives, technology fanatics, and people on the go. When developing your apps, make sure you avoid the three major digital magazine app mistakes.
How are apps beneficial to you? Please share your thoughts in the comments below.
Posted in Digital Magazine Publishing