When it comes to launching a digital magazine, there's no single FAQ online that can answer all your questions. What type of digital magazine should you build? How should you
Contrary to what you've probably been thinking, the ultimate digital magazine is built in a browser, not an app. That's why web magazines are skyrocketing to success because users are
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Compare that with other
As you know, having an online portal for your information is essential for growth. Using the web to publish and distribute content and not just serve as an extension of
Do you run or contribute to an online magazine?
Most of our readers would consider themselves in the magazine publishing industry, that is true. But do you think you run an
If you’re making plans for your own digital publication, it behooves you to also plan how to make money from it with strategic digital magazine marketing.
After all, buying a list
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These
When most people think of digital magazines, they narrow their focus on digital magazine apps that can be found in a digital newsstand or app store, but data shows that
Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we're looking at organizations that are putting more emphasis on
Great content can be hard to find. That's why Google is using its search engine and video platform to target high-quality content from a variety of digital publications. Today we're
Now that so many publishers are issuing digital editions, it’s time to take a look around and quantify some best practices that we’ve noted in researching apps and digital magazines.
First,
Recently Google publicly told publishers that they strongly encourage flexible sampling with their paywalls, through the use of metered paywalls and lead-in. You're likely familiar with metered paywalls where the
How you think about digital magazine software needs to change if you want your subscriber base to grow
“Eventually, they’ll become like sailboats. They don’t need to exist anymore. But people
There's a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you're experiencing now represents the slowest rate of technological
Ask yourself these seven questions before starting your journey towards digital magazine transformation
I'm going to go ahead and assume if you're reading this, you have a print publication who is
Dwight D. Eisenhower said, "In preparing for battle I have always found that plans are useless, but planning is indispensable." Have you ever felt in your personal life, like plans
Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It's true that users prefer familiarity in digital magazines. As soon as you begin
In publishing, there's no room for growth with a solo magazine that stands alone.
One of our favorite stories is that of The American Ceramic Society. The organization turned to the
As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them.
And yet, the vast majority of digital magazine apps available
Your magazine app is a platform, but it's not the most profitable digital magazine platform for passive income
Digital magazine apps are great for one huge reason: They come with a
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it
Since the printing press was invented, the best way to deliver readable content was always on the page. Until the advent of the web, consumers hadn't even considered other ways
From content planning to determining your exit strategy, every successful multiplatform magazine business model includes planning these seven things
At Mequoda we spend a significant amount of time building custom business
Why do modern multiplatform magazines make so much money?
At Mequoda we talk about publishers that have multiplatform magazines on a regular basis, but what we don't always mention is that
Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and
Publishers are getting creative with digital magazine ads on Facebook, and they don't even need to leverage the ad platform to do it.
Before you read on, if you've ever subscribed
Is gamification the next step in digital magazine design? The medium is certainly calling for it.
Design – its theory and execution – has always been important for publications, and now
Bryan Welch's successor, Bill Uhler, aims for more publishing events and ecommerce content strategy; plus, an industry update halfway through the year
Publishing events comprise a big piece of the puzzle
Our Mequoda Best Practices list continues to evolve. Last year certainly proved that standards – and even what is technologically possible – can change almost overnight.
Here’s a look at our
Even Sesame Street is pulling together more dynamic digital magazine apps than most legacy publishers
The magazine industry used to be a tank of big fish in big pools. Only the
Have you ever spent time poking around on your iPad, just to see how customers feel about the digital magazines they buy and subscribe to? We make this a habit
And what is digital publishing not doing to stay up on tech advances? Are you – gasp – in danger of becoming a "dinosaur"?
What is digital publishing?
Well, how much time
If it seems like everybody has a digital magazine, that's because they do. If you're a publisher and reading this, then I'm guessing you're not quite "everyone" yet, but you're
Digital magazines come in all shapes and sizes. We recommend web magazines, because they adapts to any device, even tablets. But a digital magazine app is most native to tablet
Generation Y, the millennials, were born in a hugely broad span of time for a "generation," which is between 1977 and 2001.
Depending on the pundits you read, those years may
App publishers are on the cutting edge of multiplatform media, but with great power comes great responsibility. Software changes, shifts in consumer tastes, and evolving devices and platforms all pose
Online magazine publishers are focusing on tightening up their apps and archives in the evolving effort to bolster digital product. In the midst of all of this activity, Talking New
Digital magazines comprise the whole ecosystem of paperless magazines.
If a story can be read digitally, it's a digital magazine. It doesn't matter if it's read on the web, or a
Do you sell an online magazine or a digital magazine? How about both? Many publishers do, and they don't even realize that both have totally different business models.
Online magazines are
Flipboard, the digital magazine app, received an update recently. Flipboard version 3.0 brings some new functionality to iPhone and Android smartphones.
Apple Newsstand is making it easier and more efficient for magazine and newspaper lovers worldwide to gain access to their favorite reads.
Simon Wainwright conducted research on how consumers are
Most app producers will not make money off their product. In fact, 80% of respondents in App Promo’s First Annual Developer Survey said that they don’t generate enough revenue to
Many digital magazine apps are still underperforming due to some of the following reasons
With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and
