See how event planners are utilizing a social media strategy
It’s an amazing concept: using the digital world to enhance reality. That is what social media has done for live events
Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
How passion and community has taken the marketing world by storm
The Internet has forced many industries to change, and that includes the wide world of marketing.
Traditional marketing was flashy, sexy
There is incredible value in live events for publishers
Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider
Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif.
SIPA: What was your first job out of college and how did you get into this business?
COLEMAN: Management trainee position with a West
What is a membership website and what makes it a subscription website archetype?
A Membership Website is an online destination—in and of itself. It may be structured as a “pure-play” site
15 products to contemplate while creating a content marketing strategy
One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric
Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania
SIPA: What was your first job out of college and how did you get into this business?
CAMPEANU: My first job was in
Audience development and editorial management strategy: talk about everyone else
When you write a daily blog, it can be a strenuous exercise to come up with original ideas day after day.
Make social media part of your plan for SEO campaign management
Most social media sites use "nofollow" tags. This basically means that an inbound link from this site isn't going to
The value found at live events is greater than many expect
How do you react when your boss tells you to pack a bag and prepare for an industry-focused conference a
Discover the “Holy Grail” of the periodical publishing industry. Learn the secrets to publishing profitable subscription websites from Phil Ash and Don Nicholas.
This free report from Mequoda Group discusses how to build free reports, promote them and use them to convert visitors into email newsletter subscribers
(Nationwide)---Creating a free report, setting up a
Create a giant archive of robust free reports for optimal SEO Campaign Management
Sometimes publishers know that they should be giving away free content in order to build their email list,
New-Product Ideas Range From a Relaunching to a Repurposing
Here are 10 new-product development ideas to put on your gold-seeking plate (from SIPA 2010).
From Torry Burdick, senior vice president, Marketing, Mortgage
Amir A. Khosrodad, President, Cranium Softworks, Silver Spring, Maryland
SIPA: What was your first job out of college and how did you get into this business?
KHOSRODAD: My first job out of
Everybody’s Doing Them (Webinars), So Why Not Take Some Good Advice?
Webinars have quickly become a standard part of the specialized information industry. A quick tour of some SIPA member sites
A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise
If you have ever doubted the value of keyword research and search engine
It’s Summer Solstice; 10 Reminders To Fill Your Extra Hours of Daylight
Here are 10 key informational items to serve as reminders as we all move forward into the days of
Live and In Person! Interweave Builds Its Brand in Style
We know the value of live events for SIPA; just watching firsthand the incredible networking that took place at last week’s
[question]
Is there an average conversion rate for potential clients who have reached your order page?
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[answer]
There is a huge delta based on price and source...
From a high of 20% for self-directed
We have found that many in the publishing industry today don’t want to be labeled “a publisher”. Having spent over 30 years in the publishing industry, Don Nicholas, our
Don’t keep making the same mistakes with email newsletter campaigns - learn from successful publishers what really works. Take it to the next level. Learn the key strategies for boosting
The Digital Media Strategy 2010: The Only 3 Ways to Make Money Online Now from the Mequoda Group is full of advertising tips online publishers can use to generate online
This informative Mequoda webinar on creating and testing email subject lines explains the best practices for defeating email subject line spam filters and for tracking which email subject lines perform
