Leslie C. Norins, MD, PhD, Publisher, Principal Investigator Advisor, Naples, Fla.
What was your first job out of college and how did you get into this business?
College was the prelude to
From mobile to video, consumers require one main thing
Unchartered territories are used for marketing in modern times. In addition to social media being a marketable medium if done carefully, mobile
Social media in an hour a day
Recently I was "talking shop" with my fellow social media colleagues. A hot topic that came up was working with clients and the expectations
Successfully syndicating content will leave you with new, healthy revenue streams
The concept seems easy to understand: content syndication is profitable when utilized.
Have you ever thought of the reasons why syndicating
The two organizations will work to bring medical expertise to Hispanic audiences
VidaySalud.com, the largest source of health information in Spanish on the Internet, will be collaborating with Mayo Clinic to
Your website is down... do you take a vacation or get a jump start on editorial management?
Protests in Egypt have caused the Egyptian Government to shut down all communications as
A five-day training program for online publishers
Many people have already signed up for the fourth FIPP Digital Publishing Course program that will take place in London, UK, from February 21-25.
Do-Not-Track Proposal Update: Mozilla and Google Respond
First, some background. On Dec. 1, the Federal Trade Commission (FTC) “issued a preliminary staff report that proposes a framework to balance the privacy
New predictions for a rapidly growing market
A new forecast from the technology research firm Gartner shows a lot of promise in the growth behind the mobile app market.
The group expects
Increasing website traffic by wasting less time on social networks that aren't right for your business model
LinkedIn Groups are essential to any B2B social audience development strategy. While the B2C
Search engines should be the primary source for driving blog and website traffic
In the Mequoda Daily yesterday, we discussed how to use Article Templates to increase website traffic coming from
What Makes Us Love Our Communities
A very interesting study was just released by Gallup and the Knight Foundation asking what attaches people to their communities. Now these communities are places
Specific ad formats addressed with greater detail
The American Society of Magazine Editors (ASME) announced new guidelines to members on January 25th.
These guidelines are in the same vein as existing ones,
Two great resources that benefit both affiliates and advertisers
Affiliate marketing is one of the ways that A-list bloggers make a majority of their revenues. Whether it's links to Amazon products
5 components of a search engine optimized article template that will lead to more website traffic
Whatever topics your content covers, following an article template will help you increase website traffic.
Following
Finding the Right Words for Your Documents
Sponsored by the Specialized Information Publishers Foundation (SIPF), the Independent Publishers Legal Handbook is a free and downloadable 150-page book for SIPA members, filled
A survey from BtoB Magazine shreds light on spending for 2011
Traditional online components remain important to B2B marketers in 2011.
In a survey conducted by BtoB Magazine, the largest number of
How to interject personality into your email copywriting and marketing efforts
What kind of email marketers would we be, if we didn't want more people to read our emails and click
An Interactive Webinar with Practical Content Licensing Strategies
In the Mequoda Daily yesterday, we discussed two actionable approaches for content licensing that helps drive website traffic and increase online revenue while
Robert (Bob) Brady, Founder and CEO, BLR – Business and Legal Resources, Old Saybrook, Conn.
What was your first job out of college and how did you get into this business?
My
New study shows promising signs for digital publishers
A new study, which was commissioned by Adobe, found ads in digital magazines performed better than traditional ads.
The areas where digital ads excelled
Tips for getting a better click-through rate on editorial email newsletters
The first screen of your email newsletter, which includes the preview pane, is a big part of your email newsletter’s
How custom content and direct to partner deals work for EatingWell
Partnering with similar brands can lead to a second home for your content, and mean more revenue for your publication.
In
The new split business model for subscription websites
So you're a newspaper or magazine who's watching the other publishers scramble around to create a solid online business model that will hold
Our Free 10 Email Newsletter Design Best Practices white paper will teach you how
Download your free digital copy of 10 Email Newsletter Design Best Practices now
An impressive email newsletter will
Social Networks Are for More Than Being Social
Networked individualism. What does that mean for businesses in search of keeping and attracting customers? As more and more people become social networkers,
Convince your would-be customers with facts, not hype
A salesletter is defined by the headline it reads. The headline is often written in the largest font, with the boldest colors, and
Learn from experienced online publishers at the Mequoda Summit West 2011
In the Mequoda Daily yesterday, we discussed five ways to leverage content to build a bigger audience.
Those strategies were shared
It Pays to Listen to Those Selling Online Ads
“We’ve got to constantly be on the forefront, delivering what our advertisers need,” says Rob Nance, publisher of the newly minted Sift
Some remarkable statistics for the online publishing world’s game-changer
After seeing data on 2010’s tablet market, it’s hard not to agree that Apple’s iPad has been a game-changer.
During the 4th quarter
How Guideposts has built website traffic, increased brand recognition and revenue by leveraging existing content
Online publishers have the valuable opportunity to leverage existing content to build website traffic and brand
Chapters, Too!
SIPA Chapter meetings are another way to get strong value from your membership…
At a New York City SIPA Chapter Meeting a short time ago, consultant Matt Bailey was on
New data shows growth for in-app purchases
Mobile apps are an evolving industry. With an estimated 60 million Americans owning a smartphone, the evolution in mobile apps can mean a new
Building a website homepage that completes your goals
We have built an entire website design scorecard to guide you in the direction of building an action-worthy, profitable and endearing homepage.
The goals
Successfully licensing products will generate growth for your online content-based business
In the Mequoda Daily yesterday, we discussed ways of generating revenue with content licensing opportunities and three goals for the
Business practices for making viral content that gets shared
Even the best marketers can't come up with the task of "making a viral video" because in the majority of cases, a
Major benefits for licensing existing content marketing materials include driving traffic, building brand and generating significant new revenue streams
2011 is the year of content.
2010 brought new advances in technology with
Scott Kurnit, founder of About.com, hopes so
Do you remember the first advertisement you saw on the Internet? I surely don’t.
Scott Kurnit, the founder of About.com, wants that change. Moreover, he
A day in the life of an online editor isn't just about writing blog posts
If you're a new online editor or simply a blogger who's ready to organize, you must
Our new Content Marketing Strategy 2011 white paper discusses Content Marketing in the Digital Age
Download your FREE digital copy of Content Marketing Strategy 2011 now
Since many Internet marketers and online
Trends That Publishers See Coming Your Way
Here is our quarterly review of trends or paths that your fellow publishers and colleagues want to lock onto in the coming months.
1. Rick
Learn how to get your articles indexed and ranked quicker
Search engine optimization and Social Media do go together.
Sometimes however, people engaging in social media don’t realize that they could be
Daily tasks for increasing website traffic with little to no effort
While we search and search for new and innovative ways to get more people to our website, there are still
Hours of live commentary and actionable strategies for Content Marketing
In the Mequoda Daily yesterday, we continued our coverage of content marketing, the most important marketing concept for online publishers and
New Online Disclosure Rules Reach the U.K.
A little over a year ago, the Federal Trade Commission set specific disclosure obligations for the sponsored online media promotion of products and services.
6 Components of a successful content marketing strategy
Great content marketing begins with the creation of great content. Regardless of your preferred medium, the content you provide has to be top-notch
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What is SEO Campaign Management?
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Optimizing content for search engines has become an everyday practice for online publishers and content marketers.
SEO campaign management helps websites target their audiences with valuable content
