Hide in plain sight and make your advertising messaging look like regular content to block ad blockers
Ad-blocking software has been around almost as long as people have had personal computers
October has been a busy month for hires, promotions, dismissals, and more for publishing executives at the New York Times, Fusion, and Slate
Every once in a while, we like to
Just think if you could take a master class on digital content monetization with executives from the likes of The Economist, Hearst, Salesforce, and The Guardian.
Well, if you were in
If you're looking for digital magazine software that allows more control over pricing and distribution, then a web magazine is for you
Attention publishers: digital magazine apps for tablets and mobile
Which magazines on social media are performing especially well as of the third quarter of 2015? Well, the Association of Magazine Media 360° is glad we asked – they recently
In the second decade of the 21st century, the online publishing environment is not only changing dramatically, it’s changing at a faster rate than we ever could have anticipated.
In a
Have you noticed an uptick in your online ad revenue?
If so, take pride in keeping pace with the rest of the industry. 2015 has seen a jump, from several sources.
If
Despite the proliferation of platforms, channels, and technology, ad engagement hasn't exactly gotten easier for publishers and brands. Whether it's the ad blocking craze that seems to be taking over
Consumers are deciding to pay for online content as they tire of filtering the whole Internet for high-quality articles
"So I've figured out how to get traffic -- how do I
To be a responsive website designer, you must know how to design a website to be viewed effectively on any platform. For example, a responsive website design would never include
The future of digital magazines gets brighter with every passing fiscal quarter, but it's a slow and steady progress as traditional revenue generators try to keep pace with advancing technologies,
Ever wondered where Kim and her team find all of their magazine industry news for our daily Digital Publishing Trends posts?
Well, I have, so I asked them for their top
The ties that bind publishing, social media are stronger than ever; plus, Condé Nast debuts new video platform
If you own a company in digital publishing, social media is not an
The Mequoda Rocket Award, which premiered in 2009, was originally created by looking at a large sample of online publishing websites. In 2010, we started looking only at Mequoda Gold
Publisher acquisition news is often pretty predictable and ho-hum, but sometimes a deal comes along that not only captures the imagination, but also truly crystallizes the state of the industry.
Subscription website business models have evolved exponentially in just a few years
Once upon a time, there were a few different versions of subscription websites that Mequoda defined. We wrote about
There's no doubt that niche content is the name of the game, at least if you're playing the game using the Mequoda Method. But digital magazines can't expect to slap
Use these content tests and learn how to reach more people on Facebook with your posts
There's nothing more frustrating than looking at your Facebook page, with 20,000, 30,000, 40,000 or
Are you generating all of the digital advertising revenue you're capable of? If so, what's your secret? If not, join the club.
Mequoda Members know that relying solely on digital magazine
Keep more revenue while offering a better customer experience by ditching the app and launching a web magazine
In our eyes, there are two digital magazine publishing software giants: Adobe and
The digital revolution not only makes content more accessible; it offers additional ways to generate revenue
Have the changes in digital magazine publishing created new revenue generating opportunities for you?
Those opportunities
Digital audience development is the endgame for magazine publishing companies making the transition from traditional channels to a multiplatform strategy that will them in a position to compete in the
When you read about international media news like the kind eMarketer covers below, small and midsize digital magazines have the ability to act on it overnight to start capitalizing on
Google quick answers are being featured at the top of their search results pages—here's how to nail that prime spot.
Are you publishing high-quality content? If you're one of the many
A thorough look at what a complete Twitter Audit should tell you
In the past we answered the question, what is a Twitter audit and showed you the first 11-question part of
Media General and Meredith made major digital industry news recently when they announced a mega-deal was in the works that would see the former acquire the latter to form
One of the most significant advantages of a multiplatform strategy is that new digital magazine platform options pop up frequently: They make for a renewable resource that will likely never
"We've used the Mequoda Method to more than double our digital memberships," says Susan Laden, newest member of the Mequoda Multiplatform Publishing Hall of Fame.
The Mequoda Multiplatform Publishing Hall of Fame,
As websites become more and more sophisticated, the look and feel of portals has become slicker but it many cases more confusing as media companies attempt to use every trick,
Do you know what to monitor in your website traffic report?
We're constantly reading and writing about how to drive website traffic, but how often do we discuss the website traffic
Latest publishers' news includes personnel moves, mergers & acquisitions, and multiplatform advances
For publishers, news from across the industry is nonstop these days, and we wouldn't have it any other way.
