How to listen to the data from your audience development efforts and move forward The inability to see the forest for the trees means that the detail of leaves, pinecones and the immensity  

Google isn't shy about offering guidance on AMP or structured data for certain types of content and has recently invited course publishers to the party Online courses are a big business  

How to make the most of your magazine portal every day with the tools you have in front of you Every magazine publisher should have a free portal. It's the backbone  

Sponsored email newsletters and podcasting provide additional advertising and affiliate revenue opportunities Email newsletters have been in vogue for at least a decade (even while consumers kept denying it but continued  

How to boost ad sales by building more benefit into your ad packages, rather than inflating single-platform circulation numbers Maybe you've never lied on a resume, but according to CareerBuilder, 56% of  

We see multiplatform publisher hirings and firings frequently as organizations continue to evolve Our favorite multiplatform publisher hirings are ones that lead to growth and prosperity within the industry. Of course,  

If you've ever been to one of our events, or you just got dropped on your head when you landed on one of our articles, you've probably seen the acronym  

Google continues to set standards in SEO and content quality, usually for the best. Last week, Google and Facebook (finally) decided they'd wave their little wands on content quality and cut  

Even the lowest digital newsstand remit is better than the olden days. Just a few short years ago, magazine publishers were thrilled down to their toes to keep 18-40% of  

These new digital subscriptions are focused on building engagement with readers through different strategies We continue to see new digital subscriptions arise among subscription websites. Some of these new subscriptions are  

Multiplatform publishers like Coursera are offering specializations for their audience; McDonald’s brings a multiplatform approach to app marketing; WPP and Spotify form partnership Multiplatform publishers can do amazing things by adding  

If you're thinking of launching a subscription website, don't skimp on preliminary research. So you've decided to start a subscription website. We get requests weekly from entrepreneurs, veterans and newbies, who  

Publishers require a marketing automation system that works in tandem with a highly efficient content management system In the last decade, marketing automation has become a hot topic for niche publishers.  

Building relationships and high-quality content serve subscription websites like Scribd, The Telegraph, and Food52 Do you remember when subscription websites started using paywalls to add a new revenue stream to their  

If you teach editors to write evergreen content, you'll have a larger, more useful catalog down the road. A friend of mine works at MIT developing interactive online courses, and one  

Publishers experiment with interactive content A couple weeks ago I read that the solution to "listicles" is quizzes. So instead of a top ten list of something, the author thought brands and  

Affectionately called OFIEs, "Order Forms in Editorial" are embedded subscription forms that appear on webpages and, indeed, are very much entitled to the respect, consideration, and perhaps even affection of  

In publishing, there's no room for growth with a solo magazine that stands alone. One of our favorite stories is that of The American Ceramic Society. The organization turned to the  

Economist tests social platforms and axes Pinterest and Tumblr, hones Twitter, and dives in LinkedIn. According to Digiday, The Economist recently "axed its ailing Pinterest and Tumblr accounts while ramping up its commitment  

Multiplatform magazine subscribers are looking for more from you. "Let's make magazines great again," shall we? Last week, after over a year of grueling controversy and debate, the US named Donald  

Some multiplatform publishers are expanding their multiplatform strategy to focus more on social and digital, while others are making acquisitions and cutting staff The world of multiplatform publishers is no stranger to major  

The more you can give a member of your subscription website, the better. And it appears we're not the only ones who think so. Earlier in the week we talked about Condé Nast’s  

When print declines, Consumer Reports gets a web 2.0 makeover (wait, what .0 are we on now?) When we heard Consumer Reports was undergoing a makeover it was music to our  

As more users go mobile, these tips for making accelerated mobile pages will keep your posts at the top of search results Page speed is at the top of everyone's minds  

The Sun uses Facebook to combat traffic loss from the paywall that sunk their organic traffic Last November The Sun dropped its paywall, and according to Digiday, has learned a whole  

If you're not selling sponsored content yet, consider these success metrics and how you can incorporate the process into your editorial model. In 2016, sponsored content, branded content, and native content  

As the first wave of digital magazine apps has passed, we’ve discovered one thing: People hate apps with nothing in them. And yet, the vast majority of digital magazine apps available  

Can metered paywalls be the solution to voluntary whitelisting of adblockers? As they say, if you're not paying for a product, then you're the product. And in publishing, when you're giving  

It’s a simple thing, but it can have a huge impact. Some marketers have noticed that the first thing a reader usually sees when their email shows up in the preview  

You can create multiplatform content much easier than you think, and it won't cost you more than a modest amount of time. A decade ago we didn't hear a lot about  

Print enthusiasts turn to tech properties to build multiplatform publishing empires through memberships and events As Lucia Moses at Digiday put it, "In the quest for new sources of revenue, publishers  

A basic overview of how a single magazine can turn into a multiplatform magazine through revenue and content model planning Over the last few weeks we've gone over our a collection  

What to look for in a learning management system, from Haven Classroom, to Edmodo, Moodle, Teachery and Blackboard. Many multiplatform publishers have turned to e-learning platforms to help subscribers either increase their  

It's no Trump University, but LinkedIn is getting into publisher territory swiftly with Linkedin Learning. In April 2015, LinkedIn bought Lynda.com for $1.5 billion and this September they launched LinkedIn Learning,  

Social posts with links need to be strong in three areas: image, article title, and description. If you nail the trifecta, your posts will get more reach, shares, and traffic. An  

Call it what you want, but here at Mequoda we've assigned the title Rapid Conversion Landing Page to a landing page that collects an email address and offers a free  

Major magazine publishers are getting hip to SEO, and just in time. A couple weeks ago, Google's Penguin 4.0 update officially finished rolling out. Publishers who saw the biggest drops, if  

A recent article from Mediapost claims 40% of millennials personally pay for news (print or digital). Pay for news, you say? We think, when looking at the ratio of print to  

If this was a traditional newspaper, our headlines would read, Adopt video or sink! Accept severance or go down with the boat! Adopt AMP or say goodbye to site traffic! If