What to look for in an online shopping cart system, from Haven Nexus, to Shopify to WooCommerce Ecommerce has become a core part of any multi-platform publishing business. Even publishers who  

In order to succeed in a changing landscape, savvy digital media companies understand the need to evolve Whether it’s a new subscription website, an updated website, or a new digital product  

Are people finding and clicking on your email call to action, or is your click-through rate dwindling? The Dalai Lama said, "In order to carry a positive action we must develop  

Search engine optimization is kind of a game, right? It's an important game – a necessary one for any publisher – but mostly it's just us trying to play by  

Fake news prompts algorithm experiments at Facebook We've written a lot lately about fake news, not only because of its influence on our recent election but also because the search and  

Perhaps you’ve heard about Mequoda’s Haven Nexus Customer Experience Management System. After all, it’s the only technology you can get from the same company that can deliver a proven strategic  

When a print magazine closes, a world of opportunity opens for its portal A few weeks ago Conde Nast announced that they'd be closing the print arm of Self magazine. And after  

Can you assign dollars and dimes to a free digital newsstand? There's no doubt that publishing your digital magazine on a tablet, so that it can be downloaded in some of  

Are apps really the new magazines? (We don't agree, but keep reading to see why Bloomberg might think so). Bloomberg Media says their current focus is apps. According to Digiday, "Starting with  

One really profitable revenue stream is a good thing. Two really great revenue streams is even better. Multiplatform publishers for the win! Most niche publishers we know have books as part  

If you publish a monthly magazine and each issue includes 50 articles, you have content for 600 blog posts. That's almost two years worth of blog content, or a twice  

Time Inc. C-suite executives out; Bloomberg and the Weekly Standard make changes We see lots of changes take place at multiplatform publishing organizations over the years. This often is the case  

By now most of you know that Google has decreed popups and interstitial ads, which include Mequoda Best Practice floaters, to be outlawed on mobile phones as of January 10,  

By all means, launch many content business models and diversify your publishing portfolio. But start with your magazine experience through your magazine subscription website. We're in a recession. Maybe you're feeling  

Some publishers are focusing on new subscription website products while others are focusing on website quality  We’re seeing new subscription website products launch and new website launches coming to the industry. Talking  

How to promote content on three tricky social platforms that publishers want to love Every once in awhile one of our clients asks us how they can leverage platforms like Instagram,  

This week in Google news, a few interesting tips for boosting regional magazines with local SEO hacks Maybe you heard this week that you can now "Tweet an emoji to @Google  

Since Mequoda's inception, we've helped create 14 publishing superstars. We're looking for the 15th. And the 16th, and the 17th ... Wondering if you're the kind of publisher we're looking for?  

Multiplatform publishers are finding ways to turn magazine publishing into a profitable business model once again If there's one thing you might know about us, it's that we think publishers should  

A series of voice-focused trends are beginning to evolve within Hearst's magazine arm This week at Hearst, it was announced that they will be using a new Food Network persona to  

How we're adjusting our keyword optimization best practices to accommodate changes in the Google algorithm and Keyword Planner It had been awhile since Google played around with its search algorithms, so  

Multiplatform publishers Condé Nast and Bloomberg are ending some print titles; A popular indie returns to print The revolution in digital publishing has led to many multiplatform publishers rethinking their content  

How to make money with video on your own subscription website and beyond Many multiplatform publishers have turned to e-learning platforms to make money with video and help subscribers either increase their skills  

What to look for in live event management software from Haven Nexus, to Bizzabo, CVent, EventBrite and Event Ready. As publishers have struggled with print revenues during the last 10 years,  

Statistics show that ad blocking software isn’t being used on smartphones as much as on desktops Ad blocking software has become a challenge for publishers and digital properties using it for  

How will Google alter their algorithm to combat fake news in the future, and how will it affect the rest of us?  I'm going to assume that you're not one of  

Chris Moran tells magazine and newspaper publishers how to use their publisher data most effectively Despite an interweb filled with hugely successful listicles labeled with you’ll never believe -type headlines, “People really,  

Do your magazine marketing promotions spark revenue? If they do, recycle them. If not, dispose of them. A few years ago, a publisher came to us and during our initial conversations  

Publishers are flocking to vertical video content and ads now that "it's hip to be vertical." In the not too distant past, vertical video was only for Facetime and school plays  

As many of you may have noticed, changes have come to your Google Visibility Report. It had been awhile since Google played around with its search algorithms, so we all knew  

If people aren't opening, maybe they're worried they might "have trouble viewing this email." Some marketers have noticed that the first thing a reader usually sees when their email shows up  

Multiplatform publishing organizations are twisting and turning around big changes With industry changes taking place all over, throughout areas of technology and strategy, we’re frequently reporting on partnerships, reorganization, and diversification  

Why "free" is a subscription business model of its own and why every magazine should have one Since the beginning of time, or at least the beginning of consumerism, businesses have  

What to look for in lead management software, from Haven Nexus to Eloqua, Marketo, Hubspot and others Make money by giving content away. That statement sounds odd to many people in publishing  

An uptick in digital newspaper subscriptions seen by major publications since the U.S. presidential election  Major newspapers approached the U.S. presidential election in an interesting way. Some of these newspapers, like