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Advice

10 Little-Known Subscription Business Model Facts That Can Increase Revenue

Kim Mateus

These subscription business model facts will help you take a new look at your current approach to subscription marketing.
Most of the subscription business model facts you usually hear likely pertain to percentages and numbers that don’t apply to you and instead reflect someone else’s business. But the ten facts below give you permission to take a step   Continue

Recent Redesigns, Subscription and Membership Website Launches

Kim Mateus

Subscription and membership website launches are common these days as publishers tap into audiences, markets, and these renewable sources of revenue. Today we’re looking at content publishers entering this arena and optimizing their experience through expansion the use of tools.
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The 3 Most Profitable Subscription Website Business Models

Kim Mateus

Coming up with the right subscription website business model(s) is usually the biggest stumbling block for those wanting to get into this business.

Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for   Continue

3 Best Practice Updates for America’s First Web Magazine

Don Nicholas

I Like Crochet has improved upon their already best-practice web magazine with collections, clubs, and previews.
It’s genuinely thrilling to be in the publishing industry at this moment and time. Think about how one of the defining factors of millennials is that they have been alive to experience life with and without immediate access to the   Continue

Digital Magazine Publishers Targeting New Audience Expansion

Kim Mateus

Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.
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How to Start an Online Magazine With These Five Strategies

Don Nicholas

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!   Continue

What Exactly IS the Mequoda Method, Anyway?

Don Nicholas

You hear us talk about the Mequoda Method, and how we’ve developed it by watching the world’s most successful publishers transition from print to the digital world, but there’s so much more to it. Watch our webcast hosted by myself and our team, called What is the Mequoda Method? to find out.   Continue

This Simple Change to Your Unsubscribe Page Will Keep Email Subscribers Longer

Kim Mateus

When is the last time you looked at your unsubscribe page? If you have a high unsubscribe rate and your answer isn’t “recently” then it’s time you reviewed what people see when they try to unsubscribe from your email newsletter.   Continue

Instagram Gains Popularity with Publishers for Audience Development

Kim Mateus

As some publishers find themselves having a contentious relationship with Facebook, one of the social giant’s other properties is gaining popularity. Instagram has become a new favorite traffic driver for some publishers and today we’re looking at some of those finding value in this social network.   Continue

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Amanda MacArthur

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share   Continue

10 Magazine Media Facts Worth Knowing in 2018

Don Nicholas

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like   Continue

Multiplatform Publishers Expanding as the Industry Expands

Kim Mateus

Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.

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