Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription and membership marketers
Your email capture rate (ECR) is calculated by dividing the number of new email subscribers your website captures each month, by the number of unique new visitors passing through
Our primary goal at Mequoda is to build the best subscription website marketing systems for publishers. We want publishers to have a system that attracts visitors, captures their email address,
If you’re a publisher who maintains multiple websites, making the correct choice of a subscription management system is one of the most important decisions you'll make, because doing it over
At Mequoda, we’ve crunched the numbers and discovered how beautifully email newsletters work to drive revenue. It’s not the traffic that comes to your site, which is the prevailing view
If you think that your website should be the main driver of your revenue, think again. Email subscribers are responsible for between 60 and 80% of all digital revenue generation, while
You may be sitting on three significant hidden assets that you can use to build your email marketing lists quickly
Do you realize that you might be sitting on a few
Mequoda is a term to describe a method for designing and managing successful subscription marketing systems. Short for “media quote daily,” Mequoda is an approach to building these systems based
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
This week we're focusing on engagement, in How Can Engagement (E) Be Improved? The ‘E’ in the Mequoda Method's ACEM, is really about retention, and the idea that if you’re
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
In the last three to five years we stumbled upon a process we now call blockbuster management. Our blockbuster management program acknowledges that any given website over time might have
ACEM doesn't exactly roll off the tongue, but if you've been following along for awhile, you know this acronym is baked into everything we do here at Mequoda.
Five steps to increase your email capture rate starting today
Converting website visitors into email subscribers is a key metric driver of your membership website. At Mequoda, we currently operate more than
You hear us talk about the Mequoda Method, and how we've developed it by watching the world's most successful publishers transition from print to the digital world, but there's so
The past year has definitely been a time of development at Mequoda. We have been working on new technology, new Haven components, and new marketing initiatives.
We introduced you to the
The most effective blow-in cards of the 21st century aren't made of cardstock, they're digital. And since offering a sample of your magazine is less effort for the user when
In the two most recent Gold Member updates we have shared information on how to import and Onboard users to your email marketing lists (More Ways to Grow Your Audience) as well as the
There are numerous options for settings available to you when you are adding new users to build your email marketing lists—potentially via the Haven Prospect Onboarder or the Haven Ultra
The list of available Haven components that can provide enhanced functionality for your site continues to grow. Today we wanted to discuss two plugins— the Haven Ultra Subscriber Uploader and the Haven Prospect Onboarder—
Customers may choose technology platforms and delivery methods, but content is still the reason subscribers engage with publishers.
Ah, to look around at the clients in the Mequoda Cooperative, the expertise
As someone who's looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of
Losing subscribers without gaining new ones is a universal fear for any subscription-based organization, and rightly so. When a decrease in active subscribers leads to an overall decline in revenue,
Are you still selling your magazine on one platform? Sure, print magazines smell good and even look good on a coffee table, but the most successful subscription publishers we know
You don't get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon,
Adam Smith, the father of economics, believed that economic progress was most possible by the division of labor into specialist groups. That an organization could be hugely more efficient by
"Frugality includes all the other virtues."
Old Cicero certainly knew what he was talking about. That's why I wanted to remind you that your chance to exercise frugality in attending
Converting Website visitors into email subscribers is a key metric driver of your Haven System. If your Email Capture Rate (ECR) is 2% or lower, you should initiate the ECR
Our top-read audience development posts of 2017 give valuable insight into email and copywriting best practice methods.
We've put together our most-read audience development posts from 2017 on the Mequoda Daily.
Consistent channel conversion zone architecture (3c), when applied to a publishing website, is a fancy way of saying that every channel (or portal topic) consistently aligns with a product that
Your floater, also referred to as a pop-up is most likely the most effective conversion element on your website. For most publishers we know who have floaters, they see 60%
A Rapid Conversion Landing Page (a.k.a. “name squeeze” page) is essential to building a database of free email newsletter subscribers. It, along with other landing pages on a website, act
As a publisher, you should make your website's top goal to maximize your NOPX (New Orders Per Ten Thousand) page views by making sure that every page on your website
In today's Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how open source software systems can actually hinder growth if you're not careful with selecting your service providers.
The best part of attending a Mequoda Summit is that you get to sit in a room and have conversations all day, for two days, with the brightest niche publishers on
It's hard to determine how to spend both your time, and your resources within a business. The way we look at every decision you make is this:
Is whatever you're thinking
When building email circulation, by most accounts, email capture rate is a proxy metric. You'd be mistaken to say that it's an exact metric because when we talk about email
When building email circulation in your Mequoda System, by most accounts, email capture rate is a proxy metric. We'd be mistaken to say that it's an exact metric because when we talk about email capture
A quick conversion optimization hack that will eliminate abandons in your email capture flow
It's not often we can tell you about a conversion optimization tip that will offer you an
Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a
It's not often we can tell you about an available enhancement to your Mequoda System that will offer you an immediate improvement in your email capture rates, but there is
Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice
This week we'll review our mobile best practices for collecting email addresses without ticking off the Google gods. Most of the adjustments we make to mobile conversion architecture is for
Last week we talked about how desktop and mobile conversion best practices have changed over the last 3-6 months in response to Google, who continues to challenge us in an effort
Over the next few weeks, we'll be documenting and sharing new best practice scorecards through these executive council updates that will help you determine if you're converting visitors into email
Most of the multiplatform media publishers I work with are rich with content assets.
If they’re not rich with revenue, it's usually because they don't know how to leverage those assets.
