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Advice

Digital Magazine Publishers Targeting New Audience Expansion

Kim Mateus

Digital magazine publishers are putting more emphasis on digital audience growth, and doing it through a variety of methods including internal content, acquisitions, and third-party content partners.
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How to Start an Online Magazine With These Five Strategies

Don Nicholas

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!   Continue

This Simple Change to Your Unsubscribe Page Will Keep Email Subscribers Longer

Kim Mateus

When is the last time you looked at your unsubscribe page? If you have a high unsubscribe rate and your answer isn’t “recently” then it’s time you reviewed what people see when they try to unsubscribe from your email newsletter.   Continue

Instagram Gains Popularity with Publishers for Audience Development

Kim Mateus

As some publishers find themselves having a contentious relationship with Facebook, one of the social giant’s other properties is gaining popularity. Instagram has become a new favorite traffic driver for some publishers and today we’re looking at some of those finding value in this social network.   Continue

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Amanda MacArthur

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share   Continue

10 Magazine Media Facts Worth Knowing in 2018

Don Nicholas

The ten biggest take-aways about magazine media learned at IMAG
If you’re in the magazine industry, you’re probably familiar with the MPA’s annual IMAG conference. My colleague Kim Mateus and I attend this event every year and speak at it often. This year, we were surrounded by some of our favorite magazine publishers and clients, like   Continue

Multiplatform Publishers Expanding as the Industry Expands

Kim Mateus

Multiplatform publishers expand their content offerings based on the markets, their audiences, and their capacity to deliver high-quality products of value. Today we’re looking at a variety of expansion within the industry.

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8 Niche Publishing Thought Leaders You Should Follow

Don Nicholas

There was a time when investors were shying away from publishing media because “journalism” is “expensive” and user-generated content is “cheap”.

But as the world changes tides and begins to preach the quality over quantity sermon, investors have begun to appreciate journalism again. It reaches specific audiences. Now, who else do we know who creates that kind of content? Why, it’s the niche publishers Mequoda has always served! Imagine!   Continue

Increase Subscription Revenue with a Credit Card Recovery Program

Kim Mateus

Sometimes the subscription revenue you’re missing doesn’t come from new customers at all, it comes from your existing ones through the reprocessing of failed credit card renewal transactions so that they become successful renewal credit card transactions. And a good credit card recovery program can make all the difference.   Continue

A Digital-First Website Strategy Led to Growth for ‘HBR’

Kim Mateus

Many publishers have taken to a website strategy that highlights the components of the digital landscape. When done properly, digital publishers are able to drive more traffic and develop larger audiences.   Continue

How To Find the Best CMS for a Magazine

Kim Mateus

There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using the same CMS, which is often the case with some of the household name CMSs out there.   Continue

Digital Magazine Evolution Through Apps and Multichannel Approach

Kim Mateus

Digital magazine evolution involves a variety of components, including the distribution of the content and the magazine product itself. Today we’re looking at organizations that are putting more emphasis on digital reach and digital magazine effectiveness.   Continue