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Tag: Internet Marketing Strategy

Internet marketing encompasses a wide range of methods including search engine marketing, email marketing, viral marketing, affiliate marketing, display advertising, interactive ads and others. The nature of the Internet causes rapid and constant change in marketing, and new methods are always emerging. Internet marketers frequently combine several methods, such as email marketing and display advertising.

How to Hire a Multiplatform Internet Marketing Company to Help Grow Your Online Business

If you’re reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.

Internet marketing is easy to do and hard to master.

Internet marketing companies come in all shapes and sizes. If you’re shopping for one, it’s important to find an Internet marketing company that’s a good match for your organization. What makes an Internet marketing company a good match for you?

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

Content Marketing Strategy

A proven roadmap to Internet publishing success, in 90 minutes

Stop guessing: Learn the Mequoda strategies that have earned millions for others

White Hat SEO Tips & Advice from Top SEO Bloggers

Looking for some fresh tips on SEO? Here are a few articles that should provide some innovative insight on what’s new in SEO in 2012:

New GAP Logo Debate – Successful Internet Marketing Strategy?

Whether you love it, hate it or don’t care, you are going to hear about.

Last week GAP quietly unveiled a redesigned logo. The old logo, in use for over 20 years, is iconic. Love it or hate it, the new GAP logo has caused quite a commotion on the Internet, causing rumors of a hoax to abound.

This could be one the best Internet Marketing Strategies ever attempted. What a great example of viral marketing. Check out the statement from corporate on GAP’s Facebook page, which already has over 1,000 fan comments:

Modern Day Marvels: Content Marketing and Movement Marketing

How passion and community has taken the marketing world by storm

The Internet has forced many industries to change, and that includes the wide world of marketing.

Traditional marketing was flashy, sexy and awfully loud; shouting at the consumer was typical and these characteristics became frustrating to experience. Maybe that’s why TiVo and DVRs became popular, so commercials could be fast-forwarded and avoided.

Week in Review: September 20th, 2010 – September 24th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Internet Marketing Strategy Using LinkedIn DirectAds

Target professionals with paid advertisements

Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin.

DirectAds are paid advertisements that are shown to Linkedin members on the LinkedIn.com website and the Linkedin Audience Network. Your ads may show in any of the ad placements on the site, including the medium rectangle ad on Linkedin profile pages and the Linkedin home page.

CPC advertisements may also be shown as the text link ad at the top of the LinkedIn.com home page. Images and logos in the ad may be omitted from that ad placement.

Week in Review: September 6th, 2010 – September 10th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 More Ways to Increase Website Traffic and Email Marketing Conversion Rates

Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates

Set up an affiliate program. Find partners that are compatible within your niche. Well-established websites with lots of traffic are most desirable. Create a mutually beneficial (win-win) relationship with other marketers, and you can harness their influence to turn many of their customers into your customers. An effective affiliate marketing program depends on establishing trust. Make sure you keep track of your affiliate referrals and pay them in a timely manner.

Stay on topic. Personal stories are great, but every post should not be all about you, your family, or your experiences. Personal anecdotes can help the reader connect with you but it can get tiring, even annoying if overdone. Concentrate on high quality content that’s relevant to your readers. After all, that’s what they expect to receive.

6 Ways to Increase Website Traffic and Email Marketing Conversion Rates

Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates

Provide lots of FREE content. It is the foundation of the Mequoda System. This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. It’s hard to get someone to open their wallet without sampling first. Think about this: if your free content is high quality it has value to the visitor and they believe the paid portion of content will be just as good, if not better.

Add fresh content daily. Competition is fierce, stay ahead by adding new content on a regular schedule. For most publishers, we recommend posting at least once a day. Some different ways to accomplish this include: a tip of the week, white papers, podcasts and the week-in-review. High quality, keyword-rich content will keep users coming back for more.

Week in Review: August 30th, 2010 – September 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Growing Numbers of Social Network Users

Users 65 and up are now into social networks more

Earlier this week we posted an article about having an Internet marketing strategy for baby boomers. We said it was a necessary step to take and a recent article from eMarketer backs up the validity behind our suggestion.

The article I speak of discussed findings from a survey conducted by the Pew Internet & American Life Project that Internet usage among users ages 50 and older almost doubled during the past year, from 22% to 42%.

Does Your Internet Marketing Strategy Focus on Baby Boomers? It Should.

What can we learn from the Internet habits of baby boomers

Baby boomers,* as a group, are 78 million strong in the US alone. This group has tremendous buying power and your Internet marketing strategy cannot afford to overlook them. According to the Nielson Company, baby boomers, unlike the previous generation, are affluent and willing to try new brands and new products.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

3 Quick Content Tips to Please Your Online Customers

Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent— who have succeeded. Your online customers have an expectation when a company has a website—it’s that you’re working in the 21st century.

Developing a Successful Internet Marketing Strategy

Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building tools, such as social media, link-building campaigns and online advertising, you will drive website traffic and increase revenue.

We’re all about free advertising but the fact is, paid media works. And sometimes it’s easier to buy website traffic than to rely on free media. A further advantage of buying traffic is that the publisher can pretty much control where and when the traffic will land on the site.

Week In Review: August 9th, 2010 – August 13th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Learn How to Implement an Internet Marketing Strategy Model that Uses Free Content to Drive Online Traffic

Content producers and online publishers can utilize this modern Internet Marketing Strategy to reach niche markets while growing a fan base

(Nationwide)—Modern publishing professionals have stepped away from traditional publishing models by using free content as their internet marketing strategy to drive online traffic. A percentage of that traffic is then converted into email newsletter subscribers who receive fresh content from the publisher on a regular basis. The ability to reach an audience through emails helps to create meaningful relationships while also developing a potential revenue stream.

A Marketing System That Supports Free Content

If you don’t own it, our free Internet Marketing Strategy for Publishers eBook

Download a free copy of our eBook Internet Marketing Strategy for Publishers now

A major difference between a Mequoda system and other traditional publishing models is that a Mequoda system offers free content to drive online traffic.

This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. As technology grows, the ability to create and distribute content through multimedia platforms like the iPad or iPhone is realized by publishers as well.

Week In Review: July 6th, 2010 – July 9th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Capitol Information Group Embraces Content-Driven Search and Internet Marketing Strategy

InvestingDaily.com launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from KCIInvesting.com.

Week In Review: March 15th, 2010 – March 19th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Blogging for Profit: Copywriting Made Easy

Bob Bly shares 30 years of copywriting and internet marketing strategy experience

Complimentary eBook Internet Marketing Strategy Released

Learn the skills needed to become a successful online publisher

Download Our Complimentary Internet Marketing Strategy eBook!

Learn how to succeed as an online publisher, completely on us

Internet Marketing

Learn the strategies that all successful special-interest online publishers have in common by downloading our FREE Internet Marketing Strategy for Publishers eBook.

Reversing the Risk of Online Transactions

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles

5 Lists to Audit Internet Marketing Strategies

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal of the review is to find five to ten changes to their current Internet marketing system that will make more money.

Internet Marketing 2.0 Best Practice #1

Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?

As an Internet Marketing Consultant, I seem to spend a lot of time researching Internet marketing questions that, at first, I have no clue how to answer. Often my research leads to even more questions about what exactly my clients’ users are doing online and how we can help them find us and like us. Sometimes it feels like marketing in 2007 is mostly research – and maybe it is.

A Formula for Email Marketing

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy

The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays.”Mequoda essentially gave us the winning formula, which was to create a newsletter where 60 percent of it was editorial and 40 percent of it was marketing,” said HR Daily Advisor Managing Editor Jay Schleifer.The editorial strategy for HR Daily is what Schleifer calls the “1-2 punch” sequence, where a human resources problem is posed on Monday and Wednesday, and the solutions to those problems are delivered via a product offer on Tuesday and Thursday. Friday’s are left for stand-alone editorials.Last week, for example, an HR Daily article cited several statistics that illustrated the need for managers to provide feedback to employees. The next day’s article discussed how a BLR product helps managers constructively provide employees feedback. The “1-2 punch” strategy is proving to be very successful, Schleifer said.

Is Your Website Design Working Hard Enough for You?

Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.

If you’ve ever bought a product in direct response to a TV commercial, you’ve experienced the “upsell.” The operator always has a special, “today only” opportunity to increase your order or add another product at a special, discounted price..

Six Reasons Why your Internet Marketing is Failing

Any one of these Internet marketing mistakes can doom your online sales

There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these:

1. Wrong product—If no one is looking for the product you sell, your Internet marketing strategy is fatally flawed and you won’t make many sales.

Internet Marketing Strategy: Facts are Stronger than Hype

Convince your potential customers with facts, not hype

Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing “gurus”? Are you also as sick of the word “guru” as I am?

Why are the same Internet marketing entrepreneurs always “shouting” at us with capital letters, boldface type styles and color highlighted phrases? Why are they so intent on showing us how much money they have made?

Internet Marketing Strategy: Acknowledging that Consumers Hate Ads

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe that companies generally tell the truth in ads.

Recycle, Reuse, Republish

A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was a full-time freelance writer.

He had a regular desk at the Library of Congress and he spent his days researching subjects about which to write books and magazine articles. Making the most of his time was essential to making a decent income. So early on he learned how to maximize every research project into at least three saleable products.

Internet Marketing Strategy: Creating a Healthy Organization

As part of your Internet marketing strategy, do you give your new customers a warm welcoming email when they subscribe to your email newsletter or buy an information product?

Some years ago, my wife worked with an Organizational Design and Development (OD) professional at AT&T.

These OD types are usually consultants to senior management who are responsible for troubleshooting systemic business problems, recommending and implementing improvements (process & organizational), facilitating team development and change management.

House of White Birches Website Design Review

House of White Birches, a division of the Dynamic Resource Group, is an experienced print publisher. It has an enviable collection of magazines and book titles. It has carved out several profitable special-interest niches that it addresses with excellent products. But like many other successful print publishers, its Internet marketing strategy is not well executed.

The WhiteBirches.com site suffers from disorganization and an inferior architecture that confuses users and diminishes sales.

Don Nicholas Gives Away Seven Online Publishing Secrets

Sudbury, MA, November 14, 2006—A 30-year veteran of the publishing industry says he has discovered the seven online publishing secrets of Internet millionaires — and he is giving them away in a downloadable report.

Getting Started With a Co-Reg Campaign

Launching a co-registration campaign is not difficult. The publisher supplies their co-registration partner with his company’s logotype (60 x 120 pixels) and about 10-20 words of concisely written web advertising copy.

Comparing Co-Registration to Pay-Per-Click

Use both as part of an effective internet marketing strategy
A client we had’s highest source of revenue (about $27 over 12 months) was from subscribers acquired through pay-per-click advertising. That’s because about a third of the subscribers acquired through pay-per-click purchased on their first visit to the publisher’s website.

The Real Value of Co-Registration Leads

Add value to your internet marketing strategy with co-reg leads

Co-reg names, once considered by some publishers to be of little value, can be surprisingly profitable over time, as we will illustrate.

Co-registration is the absolute cheapest source of active email subscribers available anywhere for your Mequoda System website network editorial hub. Of course, the success of a co-registration campaign also requires a robust email newsletter program.

Additionally, co-registration names typically have the highest return on investment (ROI).

America’s Test Kitchen Landing Page Review

The Mequoda Library recently did an Internet Hub Case Study on America’s Test Kitchen. A brief recap: the company takes the 2.9 million viewers from their TV show, America’s Test Kitchen, and pushes them to www.AmericasTestKitchen.com, a Mequoda Internet Hub, where viewers can get recipes featured on the show for free.

Online Publishing Secret #6: Implement the Mequoda Marketing Model

The major differentiation between the Internet marketing strategy of the Mequoda System and that of traditional publishing models is the use of free content to drive online traffic. By offering free content (e.g., email newsletter subscriptions, HTML webpage access, eBooks or eReports, blogs or Web feeds) through a variety of free and/or paid media sources, a publisher can entice interested individuals to a website—a Mequoda Internet Hub.

Increase the User’s Connection to Your Site by Promoting and Building Community

The Mequoda criteria for community building expect visitors to feel enthusiastic and loyal to the site. Are they inspired with feelings of belonging and encouraged to contribute?

Websites that encourage a feeling of belonging among users, that offer mechanisms for being involved in the site and that motivate them to become involved are good at community building.

In the fourth chapter of Website Design for Publishers and Authors authors Don Nicholas and Jane E. Zarem point out some examples of community-building options:

Capturing Visitors’ Email Addresses is Key to Building Effective Relationships

Website success depends largely on providing an incentive-i.e., a free email newsletter-to encourage visitor registration and an email address. Acquiring those email addresses is the first step toward creating lasting relationships with site visitors. If a website does not attempt to capture the visitor’s email address, the individual may never revisit and the relationship is lost.

An Introduction to the Mequoda System, a Unique Internet Marketing System

The Mequoda System is a collection of media management behaviors

When operated as a repeating cycle, creates an audience-driven, continuous-improvement media management system. To discover and document the Mequoda System, the Mequoda Research Team has studied the management strategies and habits of hundreds of successful (and not-so-successful) media organizations to arrive at seven best practices, or organizational habits, that comprise the most current version of the Mequoda System.

Maintaining Interest by Webifying Website Content

Publishing on the Internet is different from publishing a book, magazine or newspaper. And it’s different from presenting content/products on TV, at a live event or in a brick-and-mortar store. The Web is a unique medium that, unlike a printed page, TV show or live situation, puts no constraint on content length in order to be cost-effective. Rather, websites have infinite space available for the user to access additional information or to drill down to increasingly more detailed information.

Improving the User Experience with Clear Strategic Intent

When a first-time user lands on your homepage—or any webpage, for that matter—it should be immediately obvious to that user, by simply scanning the screen, what can be accomplished, seen or found on that site and/or that page. Clearly and prominently focus on the action(s) that you want them to take and that they expect to take: Browse? Buy? Subscribe? Sign up? Join? Sell? The content and graphics should be well-presented and prioritized in order to guide the user’s eye to the desired action(s). A jumble of images will cause the eye to jump around and the user will become confused.

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