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Tag: internet marketing strategy

How to Hire a Multiplatform Internet Marketing Company to Help Grow Your Online Business

If you’re reading this post, you’re probably looking for an Internet marketing company, agency or consultant to help with your Internet marketing strategy and execution.

Internet marketing is easy to do and hard to master.

Internet marketing companies come in all shapes and sizes. If you’re shopping for one, it’s important to find an Internet marketing company that’s a good match for your organization. What makes an Internet marketing company a good match for you?

The Multiplatform Publishing Strategy Handbook

Claim your FREE digital copy of our Multiplatform Publishing Strategy Handbook: 60 Digital Publishing Secrets for Making Millions Online now.

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

Content Marketing Strategy

A proven roadmap to Internet publishing success, in 90 minutes

Stop guessing: Learn the Mequoda strategies that have earned millions for others

White Hat SEO Tips & Advice from Top SEO Bloggers

Looking for some fresh tips on SEO? Here are a few articles that should provide some innovative insight on what’s new in SEO in 2012:

Components of a Fascinating Corporate Blog

Why corporations decide to have a blog

Companies of all sizes have been implementing blogs, or planning on implementing blogs this year.

eMarketer is estimating that 40% of US companies will manage a public blog for marketing reasons.

The Internet’s blogosphere has become more popular as content marketing has taken precedent as a successful Internet marketing strategy.

3 Reasons to Use Content Marketing in 2011

Are you citing these three reasons for engaging in content marketing?

The end of the year often signals a time of desired change in people. For those of us operating an online business, the New Year’s resolution should be to implement a content marketing strategy, or reevaluate your current one.

As this musing is typed, the ground in New England is being covered with snow flurries.

I, like the rest of Mequoda Group, am gearing up for our Mequoda Summit West 2011.

What’s a Publisher’s Number One Tool for Internet Marketing?

Your answer should be a free email newsletter, yes free

Traditional print publishers may have difficulty grasping the concept of giving away their content via a free email newsletter. After all, isn’t that what they’ve been charging readers for? Isn’t that content their most valuable asset?

Welcome to the Internet, where an email address, or lots of them, is a publishers most valuable asset. Why you ask? When someone surrender’s their email address, they agree to receive continuing messages online from you. It is incredibly valuable to you as a publisher to monetize that activity.

Free email newsletters enable a personal relationship to grow between you and the subscriber. For a Mequoda System Publisher, the free daily email newsletter is the foundation for the rest of their organization.

Analytics Will Always Be There for You

Specific Goals Needed to Make Analytics Pay Off

“You don’t control how people are coming to your site; you only control what they do once they get there.”

Greg Krehbiel, director of marketing at Kiplinger Washington Editors, Inc., subtitles his always well-received presentation of Actionable Analytics, “What to do with all those numbers.”

Actionable Analytics

Order this new, 90-minute webinar, co-sponsored by Mequoda and SIPA, and discover how to use analytics to determine statistics about your data and for modifying your website’s Internet marketing strategy.

Internet Marketing News: Google Takes Twitter Ads

Google has a new Internet marketing strategy… Twitter ads!

If you weren’t already aware, last year Google paid Twitter $15 million to include tweets as search results. Here’s what Google had to say then:

“We believe that our search results and user experience will greatly benefit from the inclusion of this up-to-the-minute data, and we look forward to having a product that showcases how tweets can make search better in the coming months.

Free Podcast on Search Engine Optimization Tips Released

This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.

(Nationwide)—Paying attention to search engine optimization is the difference between getting high organic rankings in search engines and not being found by your audience members.

Search engine optimization is the process of improving visibility of a website and its web pages by incorporating your specific keywords in the page’s copy. Content marketers and online publishers engage heavily in search engine optimization in order to rank higher in search engines because the higher up in search results a listing appears, the better chance that publisher has of generating new email subscribers and overall revenue for the website.

Week in Review: October 11th, 2010 – October 15th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

New GAP Logo Debate – Successful Internet Marketing Strategy?

Whether you love it, hate it or don’t care, you are going to hear about.

Last week GAP quietly unveiled a redesigned logo. The old logo, in use for over 20 years, is iconic. Love it or hate it, the new GAP logo has caused quite a commotion on the Internet, causing rumors of a hoax to abound.

This could be one the best Internet Marketing Strategies ever attempted. What a great example of viral marketing. Check out the statement from corporate on GAP’s Facebook page, which already has over 1,000 fan comments:

Modern Day Marvels: Content Marketing and Movement Marketing

How passion and community has taken the marketing world by storm

The Internet has forced many industries to change, and that includes the wide world of marketing.

Traditional marketing was flashy, sexy and awfully loud; shouting at the consumer was typical and these characteristics became frustrating to experience. Maybe that’s why TiVo and DVRs became popular, so commercials could be fast-forwarded and avoided.

Week in Review: September 20th, 2010 – September 24th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Internet Marketing Strategy Using LinkedIn DirectAds

Target professionals with paid advertisements

Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin.

DirectAds are paid advertisements that are shown to Linkedin members on the website and the Linkedin Audience Network. Your ads may show in any of the ad placements on the site, including the medium rectangle ad on Linkedin profile pages and the Linkedin home page.

CPC advertisements may also be shown as the text link ad at the top of the home page. Images and logos in the ad may be omitted from that ad placement.

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Week in Review: September 6th, 2010 – September 10th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

5 More Ways to Increase Website Traffic and Email Marketing Conversion Rates

Here are more 5 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates

Set up an affiliate program. Find partners that are compatible within your niche. Well-established websites with lots of traffic are most desirable. Create a mutually beneficial (win-win) relationship with other marketers, and you can harness their influence to turn many of their customers into your customers. An effective affiliate marketing program depends on establishing trust. Make sure you keep track of your affiliate referrals and pay them in a timely manner.

Stay on topic. Personal stories are great, but every post should not be all about you, your family, or your experiences. Personal anecdotes can help the reader connect with you but it can get tiring, even annoying if overdone. Concentrate on high quality content that’s relevant to your readers. After all, that’s what they expect to receive.

6 Ways to Increase Website Traffic and Email Marketing Conversion Rates

Here are 6 ways you can improve your Internet marketing strategy that will increase website traffic and boost email marketing conversion rates

Provide lots of FREE content. It is the foundation of the Mequoda System. This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. It’s hard to get someone to open their wallet without sampling first. Think about this: if your free content is high quality it has value to the visitor and they believe the paid portion of content will be just as good, if not better.

Add fresh content daily. Competition is fierce, stay ahead by adding new content on a regular schedule. For most publishers, we recommend posting at least once a day. Some different ways to accomplish this include: a tip of the week, white papers, podcasts and the week-in-review. High quality, keyword-rich content will keep users coming back for more.

Week in Review: August 30th, 2010 – September 3rd, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Growing Numbers of Social Network Users

Users 65 and up are now into social networks more

Earlier this week we posted an article about having an Internet marketing strategy for baby boomers. We said it was a necessary step to take and a recent article from eMarketer backs up the validity behind our suggestion.

The article I speak of discussed findings from a survey conducted by the Pew Internet & American Life Project that Internet usage among users ages 50 and older almost doubled during the past year, from 22% to 42%.

Does Your Internet Marketing Strategy Focus on Baby Boomers? It Should.

What can we learn from the Internet habits of baby boomers

Baby boomers,* as a group, are 78 million strong in the US alone. This group has tremendous buying power and your Internet marketing strategy cannot afford to overlook them. According to the Nielson Company, baby boomers, unlike the previous generation, are affluent and willing to try new brands and new products.

Week in Review: August 16th, 2010 – August 20th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

3 Quick Content Tips to Please Your Online Customers

Periodical publishers have historically considered content to be disposable—generated once for use in a periodical or book and then discarded. Publishers who use the Internet to recycle, reuse, and republish information in many different formats (periodicals, books, email newsletters, blogs, wikis, digital libraries, courses, events, DVDs, CDs and more) are the ones—large, small or independent— who have succeeded. Your online customers have an expectation when a company has a website—it’s that you’re working in the 21st century.

Developing a Successful Internet Marketing Strategy

Our Internet Marketing Strategy focuses on multiple ways to maximize revenues by using the Internet as a major source of traffic and revenue. By including a variety of business-building tools, such as social media, link-building campaigns and online advertising, you will drive website traffic and increase revenue.

We’re all about free advertising but the fact is, paid media works. And sometimes it’s easier to buy website traffic than to rely on free media. A further advantage of buying traffic is that the publisher can pretty much control where and when the traffic will land on the site.

Week In Review: August 9th, 2010 – August 13th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Learn How to Implement an Internet Marketing Strategy Model that Uses Free Content to Drive Online Traffic

Content producers and online publishers can utilize this modern Internet Marketing Strategy to reach niche markets while growing a fan base

(Nationwide)—Modern publishing professionals have stepped away from traditional publishing models by using free content as their internet marketing strategy to drive online traffic. A percentage of that traffic is then converted into email newsletter subscribers who receive fresh content from the publisher on a regular basis. The ability to reach an audience through emails helps to create meaningful relationships while also developing a potential revenue stream.

A Marketing System That Supports Free Content

If you don’t own it, our free Internet Marketing Strategy for Publishers eBook

Download a free copy of our eBook Internet Marketing Strategy for Publishers now

A major difference between a Mequoda system and other traditional publishing models is that a Mequoda system offers free content to drive online traffic.

This content can come in the form of email newsletter subscriptions, website access, eBooks, white papers, audio or video podcasts. As technology grows, the ability to create and distribute content through multimedia platforms like the iPad or iPhone is realized by publishers as well.

Increasing Website Traffic with Search Engine Optimization

Online publishing faces new challenges with the latest major Google update

If you’re older than 50 and can actually remember adult life before the personal computer, you may still be filled with a sense of awe and wonder about our new, “always on, always connected” digital world. I know I am.

And although I relentlessly research and report on the very latest technology and techniques that affect online publishing, content marketing and search engine optimization, I’m still as wide-eyed as a kid at a magic show.

For instance, have you ever wondered, as I have, whether Google could possibly be any faster? It wasn’t so long ago when we would do our keyword research, engage our best editorial management strategy, employ our finest SEO copywriting skills, and post a page of website content. Then we would sit back, and within a few weeks, that page would eventually and inevitably show up in the Google search engine results.

Week In Review: July 6th, 2010 – July 9th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Capitol Information Group Embraces Content-Driven Search and Internet Marketing Strategy launched with an experienced publishing team and an internet marketing strategy comprised of legacy content from

Week In Review: March 15th, 2010 – March 19th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week…

Blogging for Profit: Copywriting Made Easy

Bob Bly shares 30 years of copywriting and internet marketing strategy experience

When Price Increases are Bad

Test Results You’ll Be Interested In

Complimentary eBook Internet Marketing Strategy Released

Learn the skills needed to become a successful online publisher

Download Our Complimentary Internet Marketing Strategy eBook!

Learn how to succeed as an online publisher, completely on us

Internet Marketing

Learn the strategies that all successful special-interest online publishers have in common by downloading our FREE Internet Marketing Strategy for Publishers eBook.

Reversing the Risk of Online Transactions

An effective Internet marketing strategy means anticipating customer hesitations and removing obstacles

Use Power Words in Your Headlines

You’ll write strong, engaging headlines when you use proven power words

The ideal headline for your sales letter landing page, print ad or email promotion is a statement of your product’s unique selling proposition or the promise that it’s going to satisfy a need or solve a problem.

The headline is an advertisement for an advertisement. It must grab the reader’s attention with such force that she can’t resist reading the next sentence.

5 Lists to Audit Internet Marketing Strategies

Use this simple process to make your Internet marketing system a continuous improvement machine that produces ever-increasing revenue and profit

About 80 to 100 times a year, I get hired to audit or review the Internet marketing strategy for a publisher who has a website that is making money. The goal of the review is to find five to ten changes to their current Internet marketing system that will make more money.

Internet Marketing 2.0 Best Practice #1

Internet Marketing 2.0 (aka Marketing 2.0) starts with defining your audience’s needs through research. Are you meeting the needs of your online audience?

As an Internet Marketing Consultant, I seem to spend a lot of time researching Internet marketing questions that, at first, I have no clue how to answer. Often my research leads to even more questions about what exactly my clients’ users are doing online and how we can help them find us and like us. Sometimes it feels like marketing in 2007 is mostly research – and maybe it is.

A Formula for Email Marketing

This Mequoda System Operator has found high profitability with a unique Internet marketing strategy

The website and email newsletter feature updates five days a week, with editorials sent on Mondays, Wednesdays and Fridays, and promotions sent on Tuesdays and Thursdays.”Mequoda essentially gave us the winning formula, which was to create a newsletter where 60 percent of it was editorial and 40 percent of it was marketing,” said HR Daily Advisor Managing Editor Jay Schleifer.The editorial strategy for HR Daily is what Schleifer calls the “1-2 punch” sequence, where a human resources problem is posed on Monday and Wednesday, and the solutions to those problems are delivered via a product offer on Tuesday and Thursday. Friday’s are left for stand-alone editorials.Last week, for example, an HR Daily article cited several statistics that illustrated the need for managers to provide feedback to employees. The next day’s article discussed how a BLR product helps managers constructively provide employees feedback. The “1-2 punch” strategy is proving to be very successful, Schleifer said.

3 Ways to Keep Customers Coming Back

Use different emails to relate to your customers in different ways.

The Mequoda Group is a strong advocate for the power of email. It is cheap, easy and effective at maintaining customer relationships. However, an effective email marketing campaign cannot be initiated without a plan.

If you want to maintain customer relationships, Mequoda Pro contributing editor and Clickz email marketing columnist Jeanne Jennings has a new book, The Email Marketing Campaign, that outlines three emails that will help do it.

Is Your Website Design Working Hard Enough for You?

Capitalize on these frequently overlooked opportunities to sell more products from your website and increase your average dollar amount per sale.

If you’ve ever bought a product in direct response to a TV commercial, you’ve experienced the “upsell.” The operator always has a special, “today only” opportunity to increase your order or add another product at a special, discounted price..

Six Reasons Why your Internet Marketing is Failing

Any one of these Internet marketing mistakes can doom your online sales

There are plenty of ways to fail at Internet marketing, but six of the most common mistakes are these:

1. Wrong product—If no one is looking for the product you sell, your Internet marketing strategy is fatally flawed and you won’t make many sales.

Internet Marketing Strategy: Facts are Stronger than Hype

Convince your potential customers with facts, not hype

Are you sick to death of hearing the same outrageous product claims from the same dozen or so Internet marketing “gurus”? Are you also as sick of the word “guru” as I am?

Why are the same Internet marketing entrepreneurs always “shouting” at us with capital letters, boldface type styles and color highlighted phrases? Why are they so intent on showing us how much money they have made?

Internet Marketing Strategy: Acknowledging that Consumers Hate Ads

An effective Internet marketing system distributes valuable content without charge

If you’re still using traditional online advertising as part of your Internet marketing strategy, know this: Nobody is paying attention!

According to a recent Forrester Research Study, only 13 percent of consumers admit that they buy products because of online ads, and a negligible six percent believe that companies generally tell the truth in ads.

Recycle, Reuse, Republish

A freelance writing formula suggests a time management model for online publishing success
Years ago, long before the Internet and the birth of online publishing, my old friend Alden Todd was a full-time freelance writer.

He had a regular desk at the Library of Congress and he spent his days researching subjects about which to write books and magazine articles. Making the most of his time was essential to making a decent income. So early on he learned how to maximize every research project into at least three saleable products.

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