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Tag: digital magazine content

10 Digital Publishing Tips and Strategies for Multiplatform Magazine Publishers

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.

One Thing Top Magazine Companies Have in Common

When you think of the top magazine companies, you probably imagine Time, Cosmopolitan, or Better Homes & Gardens. If you publish a magazine, try to instead think of the magazine media companies in your niche. Comparing a niche magazine to a general-interest publication will leave you empty-handed in the idea department.

Subscription Marketing: How to Sell News, Instructional, and Advisory Content

In subscription marketing, the type of magazine content you sell, matters. However, the strategies you use to sell it, work across niches and industries.
In our 2018 Mequoda Magazine Consumer Study, we discovered that out of all the paid types of magazine content available online, adults in the US pay for news, most. If you’re in

Digital Magazine Opportunities Expand for Lifestyle Brands

The digital magazine landscape continues to grow as more brands turn focus toward digital magazines. Today we’re looking at Apple, which is taking efforts to engage with digital magazine content more, and Robb Report, which has launched a new digital magazine.

What is Magazine Media?

I was having a conversation with a client the other day, when he asked me “what exactly is magazine media?” See, in the niche magazine publishing business, you’ll find that many of your colleagues are niche industry experts, but as this client reminded me, not all are inherently from the magazine business.

Digital Magazine Content and the Impact of Social Networks

Digital magazine content can find great homes online, especially when it’s offered throughout a variety of popular channels.

Today we’re looking at some offerings for digital publishers that are coming from Facebook and Google, as these major social networks continue to work on its relationship and revenue strategy with content.

Digital Magazine Relaunches While Others Launch Communities and Services

Zink digital magazine relaunches; National Geographic launches digital network; Amazon looking at offering subscriptions to publishers
Not all the digital magazine content we report on involves launches. Sometimes we have relaunches to share about, too.

We begin today with the relaunch of Zink Magazine, in both digital and print. WWD reports, “Zink Magazine, the indie fashion magazine founded

Americans Will Spend More than $1.3 Billion on Digital Magazines in 2015

Throughout the week, we’ve released stats from our 2015 Digital Magazine Market Study. One stat covered print readership, and the other covered readership of digital magazines. But they center on consumption. Today’s stat centers on conversion. Turning readers into revenue. They give you a glimpse into how best practices – exemplified in the Mequoda Method – can pay off.

Statistics on Mobile App Users That’ll Steer Your Team Ahead

What’s up with mobile apps and the people who use them? Anyone publishing a digital magazine, or planning to publish one, must keep up with app user statistics. Recent mobile app user statistics bear out earlier predictions: We living in a mobile, mobile world.

Because we constantly survey the app field to keep our clients well-informed, we’d like to share some of the app user statistics of most interest to publishers.

How Digital Magazine Editions Are Being Designed

How do you design your digital magazine editions? Many digital publishers took to creating replica editions of their digital magazines so a lot of attention wasn’t placed into the design of the digital magazine. However, we’re now seeing more digital magazines being designed in landscape.

Next Issue Media Receives Funding

Next Issue Media, a digital magazine newsstand backed by major publishers, has received $50 million in funding for marketing and platform development, reports Folio.

Yahoo Launches Digital Magazine

A new DIY digital magazine is hitting the web and it comes straight from Yahoo. TheWrap has the story.

$3 Billion: Get Yourself a Piece of the Digital Magazine Action

The Internet is swimming in articles and blogs in which pundits opine that the tablet revolution isn’t that big a deal for the magazine industry. Nothing to see here, they say. Move along. One blogger even cites one of our very own tablet study statistics – that only 26% of tablet users prefer digital to print magazines – as proof that the tablet is merely a flash in the pan.

How to be a Leader in Digital Magazine Publishing

5 tips for succeeding with digital magazine publishing

The digital magazine publishing industry relies heavily on existing tablet devices. This truth means digital magazine publishers have to consider how content is consumed on tablets.

Digital magazine content is typically divided into two product types: interactive replicas and interactive tablet editions. The interactive replica is formatted the same as its print counterpart, while interactive tablet editions designed specifically for tablets.

Digital Magazine Publishing Tip – Consider Metadata

Successful digital magazine publishing requires getting found, and optimizing your metadata may help in the process

Digital publishers using landing pages to call attention to their digital magazine content need to optimize for their keyword phrases. Although this isn’t a new concept, with a lot of focus being given to the creation of digital magazine content and its distribution, optimization isn’t always top of mind.

3 Tips for Digital Magazine Publishing

Insight from the OPA spurs tips on digital magazine publishing

If you think about all the types of digital content that exists, would you expect tablet owners to be buying digital magazines more than eBooks, digital newspapers, movies or TV shows? If not, you should. According to OPA’s new survey, magazines are the top form of content being purchased on tablets. (Poynter has a nice graphic of this stat.)

Since digital magazines are clearly of interest to consumers, here are three tips for digital magazine publishing.

Updated Digital Publishing Suite Has New Potential

The Adobe Digital Publishing Suite made the initial ascent into digital magazine publishing easier for digital publishers. Now, updates have been made to Adobe DPS, which may make the software even sweeter.

From its inception, Adobe was focusing on helping digital magazine publishing work easier on tablet devices. Their reach, however, has changed a bit as they are going beyond the tablets and thinking smaller…smartphone smaller.

Attracting Email Subscribers Through Mobile

Google Currents can help digital publishers distribute content and build their email marketing lists

Mobile email and mobile website design have become topics of interest to digital publishers since the popularity and usage of mobile devices has grown.

In the past, I published posts about nine design elements for mobile email and three tips for keeping mobile email subscribers. After seeing how much interest there was on the topic, particularly relating to the first article, I decided to keep an eye out for new, exciting information to pass along on the topic of mobile email.

Digital Magazine Publishing Roundup: Publisher Partnerships

A recap of informative pieces on digital magazine publishing

Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to create this venture, are leveraging this new app.

Next Issue Media released an “all-you-can-read” app that gives users the opportunity to consume all the digital magazine content they want for $9.99 per month. Next Issue Media is the creation of five major global publishing houses, including Conde Nast, Meredith, Hearst, News Corp., and Time.

Week in Review: March 26th, 2012 – March 30th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

It’s Time to Activate Your Brand

You may be thinking that your brand is already activated. After all, it exists, right? However, with all the changes in the digital publishing industry, there is a greater activation that is taking place.

Digital publishers are getting active on tablet devices, displaying their digital magazine content through rich-media and including visual, aural, and interactive components.

A Needs Analysis for Digital Transformation

Looking to the future and acting upon it now

Thus far, content publishers have been actively discovering the best practices for digital content marketing. They’ve been analyzing their publishing assets and experimenting with how their legacy content could be used to build audiences online.

Much of this process is still the same, but there is another variable thrown into the equation now. Publishers have the chance to create more digital content that will actually sell – if isn’t just about the freemium model of content marketing anymore.

Week in Review: January 16th, 2012 – January 20th, 2012

Catch up on the Mequoda Daily’s blog posts for this past week

WoodWing Brings Innovation to an Evolutionary Industry

Digital publishing isn’t exactly new. However, prior to the inception of the iPad in 2010, it was a horribly basic concept.

Publishers who created digital magazines typically did so as PDF documents. And we all know how inventive that is. Consumers weren’t too intrigued by this action of providing content digitally because the PDF was very limited. To read the content users would need their laptop or would need to print the content. The time and effort wasn’t necessarily worth it…but then tablets emerged and brought with them the opportunity to produce media-rich, engaging and interactive digital magazine content.

5 Tools for Spreading Digital Magazine Content

One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?

The answer to this depends on many factors including the size of your audience, the traffic you can generate and the content you are providing.

The Momentum of Tablet Monetization

Online publishers find success with digital magazine content

For some online publishers, 2011 can be considered as the year digital became “solidly profitable”.

These words came from David Carey, Hearst Magazines President, in a memo sent to employees. With over 400,000 digital editions sold each month, Heart has found digital to be a profitable medium for their magazine content.

Google Currents 101

Google Currents is an interesting addition to Google’s arsenal.

To start, Google Currents is an application for Android, iPads and iPhones that lets users explore digital magazine content on their mobile devices.

5 Tools for Spreading Digital Magazine Content

One of the big questions I often hear about digital publishing is the associated price: should content be free or should it have a premium price tag?

The answer to this depends on many factors including the size of your audience, the traffic you can generate and the content you are providing.

Creating the Perfect Digital Magazine

Discuss the most important characteristics of a digital magazine at the Mequoda Summit West 2011

In the Mequoda Daily yesterday, I talked about building a digital magazine subscription website and the future of digital magazine publishing.

Although it’s unclear how the future of digital magazines will look, there are some characteristics I believe will be incorporated in the most successful digital magazines of the future. I originally outlined these characteristics in a post entitled “The Perfect Digital Magazine”.