Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Subscription Website Publishing

Content Management Systems Evolve with Times

A Good Take on Content Management Systems There was a very interesting story on the Poynter website last week titled “4 ways content management systems are evolving & why it matters

Multiplatform Publishing Strategy

The 3 Most Popular Content Types for Content Marketers

Stats on the promotional methods that content marketers use as part of a content marketing strategy In 2011, it’s fair to say that content marketing has caught on. The concept has been

Audience Development Strategy

VIDEO: Find People On Twitter By Location

In this screencast, I show you how to find people on Twitter by location and use a new Twitter search tool to target profiles by keywords You have a great following

Audience Development Strategy

Keyword Research: Elements for Developing Your Online Strategy

Discover the five modules for a complete keyword research strategy In yesterday’s Mequoda Daily, we discussed how to use the Google Wonder Wheel to find related keyword phrases. If relevant to your

Multiplatform Publishing Strategy

SIPA Member Profile: Doherty Serves Healthy Platter

Judy Doherty, President, Food and Health Communications, Louisville, Colo. What was your first job out of college and how did you get into this business? My first job out of college was

Multiplatform Publishing Strategy

How Online Businesses Track Content Engagement

5 methods for measuring content engagement that you may be missing Measuring content engagement can lead to great things. First, it can help you determine what types of content your audience finds

Subscription Website Publishing

5 Quick No-Nonsense Landing Page Tips

Give your landing page readers everything but the kitchen sink Landing pages are fickle. You can change the color of a button and it can increase conversion rates by 30% or

Audience Development Strategy

How to Explore the Online Environment with the Google Wonder Wheel

This keyword research tip provides you with information on how to use the Google Wonder Wheel to build your audience As an editor, I find keyword research interesting. It is something that

Week in Review: June 13th, 2011 – June 17th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Social Media Followers More Likely to Buy

Engagement with audience members via social networks can lead to better relationships Every online publisher utilizing social media should love when data comes out showing value behind the activity. For a while,

Audience Development Strategy

Social Media List Building: Why To Start & How To Do It

Start treating your lists equally by building your social media lists with new free products Social media list building requires less effort than building your email list. Less effort on the

Multiplatform Publishing Strategy

Last Chance for a Step-by-Step Content Marketing Strategy

Our Content Marketing Strategy Workshop goes beyond theory and leaves you with an actionable approach Register now for our Content Marketing Strategy Workshop Content marketing is not new to everyone. The theory and

Using Facebook to Build Your Community

A Town’s Facebook Page Builds New Community Yesterday, I wrote about Twitter, based on a PBS NewsHour story the night before. The news is obviously good for Twitter, but there was

Subscription Website Publishing

3 Design Tips for Better-Converting Landing Page Templates

If you want a better conversion rate for your landing pages, these landing page template designs are worth consider When a casual visitor enters your site, you only have a few

Audience Development Strategy

Facebook vs. Email: Which List Should You Build?

If your Facebook fan list was as large as your email list, would you market differently on Facebook? Would you give away free white papers in order to build that

11 Ways to Think About and Use Twitter…

PBS Report Helps With Ways to Use Twitter The “PBS NewsHour” ran an interesting story about Twitter last night. The five year-old company has gone from eight employees when it started

Digital Magazine Publishing

New Forecast on Digital Magazines Predicts Growth

The future for digital magazine circulation, and its associated revenue generation, is predicted to be positive for publishers The tablet and e-reader marketers continue to prosper, which impacts the growth of

Subscription Website Publishing

Apple Softens Stance on In-App Subscriptions

Apple Eases Back on In-App Subscriptions SIPAlert Daily has been following the ongoing saga over Apple’s decision a few months ago to keep 30% of the revenue from new subscriptions and

Audience Development Strategy

3 New Twitter Stats Online Businesses Should Know

Information about what’s working for businesses on Twitter There are plenty of Twitter strategies out there. Many focus on the types of tweets that should be sent, the manner in which you

CDs and Transcripts

Keyword Research Step-by-Step 2011

Order this 90-minute webinar and discover a step-by-step process for taking visitors from search to conversion

Audience Development Strategy

Discover 5 Strategies for Email Content Today

Use the power of email to reach your audience in different ways In yesterday’s Mequoda Daily, we discussed two methods for using email to sell products and build your audience. The sales

SIPA Member Profile: Ash Builds ‘Capitol’ Investment

Phil Ash, Publisher, Capitol Information Group, Inc., Falls Church, Va. SIPA: What was your first job out of college and how did you get into this business? PHIL ASH: It was the

Subscription Website Publishing

3 Aesthetically Pleasing Social Media WordPress Plugins

Share your articles in style with one of these social media WordPress plugins guaranteed to increase tweets, likes and +1's Before the Internet, one of the ways we shared information was

Subscription Website Publishing

3 eCommerce Tips for 2011

Strategies online publishers are using or considering in modern times Sometimes commerce strategies emerge online that are truly remarkable by reaching consumers in right place. For instance, mobile’s reach is enormous and

Audience Development Strategy

2 Email Types for Increasing Website Traffic for Online Businesses

An email strategy utilizing these email types can help you sell more products and build your audience The types of emails you send to your list have a lot of impact.

Week in Review: June 6th, 2011 – June 10th, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

A Daily Deal Service for Online Publishers

Group Commerce is allowing publishers to offer daily deals Groupon’s immense success has spurred many competitors offering group deals on a daily basis. One company, which has quickly emerged on the scene,

Audience Development Strategy

VIDEO: Using Advanced Twitter Search for Audience Development

A step-by-step tutorial on how to find new followers in your niche using Advanced Twitter Search The problem that some publishers have with Twitter is that they see it as place

Multiplatform Publishing Strategy

Want Tips for Generating More Website Traffic?

Last chance to register for our 29 Ways to Increase Website Traffic webinar Who doesn’t want more strategies for generating website traffic? Traffic is the lifeblood for online publishers and content marketers.

Multiplatform Publishing Strategy

Soldiers’ Video Airs Familiar Notes to SIPA 2011 Attendees

Soldiers’ Video Shows Accuracy of SIPA Keynoters Anyone who attended this week’s SIPA 2011 Conference in Washington, D.C. is nodding his or her head after hearing about the U.S. soldiers’ now-viral

Audience Development Strategy

How to Get Your Video Content Viewed to Completion

New study sheds light on video viewing habits Video is a medium some publishers and content marketers have opted to explore, especially since its popularity has grown online. For producers going this

Audience Development Strategy

Facebook SEO Tips: A Rank-Boosting Hack That We’d Really Like to Keep To Ourselves

Boost the rank of your articles with this Facebook SEO hack All these "likes" and comments on our post, which links to our article, give us a giant boost in SEO

Multiplatform Publishing Strategy

New App from Financial Times Challenges Apple

Financial Times gives publishers a new option One recurring note at the just-concluded SIPA 2011 Conference concerned Apple’s decision a few months ago that they will begin to keep 30% of

Subscription Website Publishing

3 Tips for Story Telling on your Landing Pages

Sharing a story may open your audience’s eyes to the benefits of your products Selling products can be difficult, even if there are great benefits associated with the product. In today’s digital

Multiplatform Publishing Strategy

SIPA 2011 Ends with a Bang (and a Request)

Closing Day of SIPA 2011 Asks Key Questions On the final day of the SIPA 2011 Conference in Washington, D.C. today, David Meerman Scott had some good news and bad news

Multiplatform Publishing Strategy

SIPA 2011 Heats Up on Day 2

SIPA 2011 Rises and Shines on Day 2 "I've had this one great customer for years, a small toy store owner," explained Donna Jefferson of Chesapeake Family at an idea-swirling Day

Audience Development Strategy

How to Reach Out to Bloggers in your Space

4 helpful tips for gaining more exposure and developing lasting relationships Creating relationships with bloggers can lead to more exposure for your content and brand. Bloggers that already have existing audiences interested

Audience Development Strategy

Tapping into New Audiences – 7 Direct Traffic Builders

Are you using legacy, physical and promotional products to their full capacity? In yesterday’s Mequoda Daily we discussed five methods for increasing direct website traffic that multiplatform publishers have been utilizing. Those

Multiplatform Publishing Strategy

4 Components for Engaging Ads

Characteristics of online video ads that interest viewers There are plenty of video options for viewing online today. Surprisingly enough, among the video options, users are choosing to watch video advertisements from

Audience Development Strategy

11 Social Media Updates You Might Have Missed

Social Media Updates for YouTube, Twitter, Facebook, Google and LinkedIn In the past few months, there have been some noteworthy social media updates to the platforms that we use in our

Audience Development Strategy

5 Ways to Drive Direct Website Traffic

Discover different opportunities for increasing website traffic through unconventional methods Multiplatform publishers have an advantage when it comes to generating website traffic. For instance, they can use all the digital reach they

Week in Review: May 30th, 2011 – June 3rd, 2011

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

Editorial Management: The Life Cycle of a Product

The seven audience development steps of a successfully repurposed product The good folks over at Mother Earth News have an admirable approach to thinking about content development. “We think of an idea

Subscription Website Publishing

The 3 Best Free Reports of 2011

Internet strategies evolve quickly; keep up to date with informative free reports Think about last year’s Internet strategy…what were you doing to build audiences and sell products? Were you heavily using micropublishing

Subscription Website Publishing

Getting a Good Read on Your Business

SIPA 2011 speakers bring their books and knowledge to the table Josh Bernoff, co-author of “Empowered: Unleash Your Employees, Energize Your Customers, Transform Your Business,” delivers a keynote on The Dynamics

Audience Development Strategy

Google +1 for Online Publishers

Google joins the social scene with Google +1 Google +1 isn’t completely new. The social component was released back in March as what seemed to be Google’s version of Facebook’s “Like”

Subscription Website Publishing

How to Check Website Traffic & Increase Visitors

Learn how to check website traffic and compare your print to web ratio The amount of visitors who come to your website can directly correlate to how much revenue you are

Multiplatform Publishing Strategy

Find the Courses that are Right for You!

Finding the Course That’s Right for You With SIPA 2011 set to start on Sunday, here are some excellent tips to keep in mind for your business—and the conference sessions that

Audience Development Strategy

Twitter Introduces the Follow Button

The Follow Button is a new way to create engagement from Twitter In apparent attempts to compete with Facebook’s “Like” button, Twitter released its Follow Button on May 31st, 2011. Although it’s

Multiplatform Publishing Strategy

Online Publishing Today vs. Tomorrow

Ten years ago in online publishing, a magazine was sold over the phone, through magazine clubs, through the mail and on the newsstands. Today, a majority of magazine subscriptions are

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