Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

New Ways to Look at Your Pricing

Deciding What Price Makes the Most Cents Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief

Audience Development Strategy

Twitter’s New Ad Format

Coming “very shortly” to a social media strategy near you… A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today

Audience Development Strategy

Podcasts Are Making a Comeback!

Listen to the new media trends: a podcast listener is worth his weight in gold Listen, let's be honest. All the buzz about podcasts sort of fizzled over the past year

Community Building with Subscription Websites

This free report from Mequoda Group discusses 14 guidelines and 13 case studies for designing subscription websites (Nationwide)---Some of the most successful websites let their users generate 99 percent of their

Multiplatform Publishing Strategy

Should Your Internet Business Model Include Live Events?

There is incredible value in live events for publishers Do you have premier customers with a seemingly insatiable appetite for your niche content? If so, you may want to consider

Subscription Website Publishing

Portals and Email Newsletters: Two User-Friendly Website Archetypes

Two money making website archetypes for online publishers Online publishers and editors are always looking for ways of growing their audience. For most, this involves increasing the number of email subscribers

Multiplatform Publishing Strategy

SIPA Member Profile: Coleman Lends Air to Success

Bob Coleman, Publisher, Coleman Publishing, La Canada, Calif. SIPA: What was your first job out of college and how did you get into this business? COLEMAN: Management trainee position with a West

Audience Development Strategy

Guidelines for the Modern Copy Editor

Platforms evolve and so do editing guidelines The Internet has changed strategies and descriptions behind different jobs. This is nothing new; we’ve all seen it before. However, this fact can get overlooked

Subscription Website Publishing

3 Noteworthy Landing Page A/B Test Results

Landing page optimization tips from A/B tests that made a big difference If you're not testing your landing pages, then how do you know whether your products are not selling, or

An Online Optimizing Tool for Website Homepage Design

This free report from Mequoda Group discusses essential tips for designing a website homepage and mistakes to avoid in the process (Nationwide)---It can be difficult to balance between attractive graphic design

Audience Development Strategy

Online Press Release Guidelines for Publishers

How to write a better press release A press release is not written like anything else on your site. Once you master the basics of writing a well-crafted press release,

Subscription Website Publishing

Subscription Websites Going Forward

How changes in technology and media consumption will put an emphasis on subscription websites I apologize in advance for saying it again, but the iPad has changed the online publishing environment.

Week in Review: September 20th, 2010 – September 24th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Some Insight on iPad Users

Does your content fit the main demographic? Talk of the iPad has not dwindled much since the device was released on April 3rd. Not that the hype is a surprise, since

Subscription Website Publishing

Great WP Plugin for Online Editors: Editorial Calendar

Simplify your editorial management strategy when you add a visual editorial calendar to your Wordpress blog There's this new(ish) Wordpress plugin out in the wilderness that has been getting some buzz

Multiplatform Publishing Strategy

Internet Marketing Strategy Using LinkedIn DirectAds

Target professionals with paid advertisements Would you like to connect with a large audience of active, influential professionals? Consider reaching professionals through ads on Linkedin. DirectAds are paid advertisements that are shown

Building Your Mobile Web Presence

Need Grows for Strong Mobile Web Presence In a September 14 posting titled Rise of the 'Apps Culture,' Pew Research Center wrote that 82 percent of Americans are now cell phone

Multiplatform Publishing Strategy

Online Publishing Mistakes to Avoid

Insight from the Mequoda Summit Boston 2010 Three panelists listed a series of publishing mistakes recently at the Mequoda Summit Boston 2010. As we all make mistakes, it’s very valuable to

Audience Development Strategy

3 Free Press Release SEO Campaign Management Tools

Press releases are a large component of your SEO campaign, so make them count! Even new-age publishers (aka bloggers) still believe in the power of the press release. However, press releases

Subscription Website Publishing

Subscription Website Archetype: The Membership Website

What is a membership website and what makes it a subscription website archetype? A Membership Website is an online destination—in and of itself. It may be structured as a “pure-play” site

Multiplatform Publishing Strategy

Modern Tools for Content Marketing

Insight from Jeanniey Mullen and Don Nicholas from the Mequoda Summit Boston 2010 I catch a case of slight chills when writing this article about modern parameters of content marketing. Why?

Subscription Website Publishing

Awards Finalists Can Get Your Juices Flowing

Awards Finalists Start the Creative Juices Flowing The finalists for min’s Editorial and Design Awards were announced today, and it provides a good chance to look at some of the best

Multiplatform Publishing Strategy

How to Hire the Right People

Valuable information from Bruce Elder, a keynote presenter at the Mequoda Summit Boston 2010 “The most important decisions that business people make are now “what” decisions, but “who” decisions.” – Jim

Audience Development Strategy

How to Write a Tweet That Gets Retweeted

"Please retweet" is one of the most commonly used phrases in a successful retweet Re-tweets happen on Twitter when you write a funny, interesting, or share-worthy 140 character tweet. As online

What an Email Marketing List Subscriber is Worth

This free report from Mequoda Group a valuable metric for email marketing, methods for building an email marketing list and ways to increase website traffic. (Nationwide)---Knowing what an email marketing list

Subscription Website Publishing

Website Homepage Design Guidelines for Persistent Navigation

Is inconsistent navigation leaving users feeling lost on your site? With inconsistent navigation, the ‘Back’ button is your best friend. An important aspect of good website homepage design is persistent

Multiplatform Publishing Strategy

Leveraging Magazine Content for the Ultimate Content Marketing Experience

15 products to contemplate while creating a content marketing strategy One of my favorite sessions at the Mequoda Summit Boston 2010 was Leveraging Magazine Content with Philip Charles-Pierre of Guideposts, Eric

Multiplatform Publishing Strategy

Answering a Survey Helps Us All

There’s Only One Way to Find Out. Ask (and Answer). Apparently, lots of places want to know what I think. In my email box now sit surveys from a lecture that I

Audience Development Strategy

Search Engine Supremacy

What search engines are doing to capture your attention; and how it benefits you What activity do you engage in the most online? For many the answer is along the lines

Audience Development Strategy

Why Good Email Copywriting Beats Pretty Graphics

Focus on the sell and make good email copywriting your first priority over fancy design Just like in website design, we are often coerced into creating something visually appealing rather than

How to Write and SEO a Sales Letter Landing Page

This free report from Mequoda Group discusses tips on successful methods for SEO copywriting (Nationwide)---The ultimate goal in SEO copywriting, regardless if it’s for a sales letter landing page, an article

Audience Development Strategy

Semantic Search Technology and SEO Copywriting

Has semantic search technology changed the way we write? "Wouldn't it be nice if Google understood the meaning of your phrase, rather than just the words that are in the phrase?”

Subscription Website Publishing

Uses for Subscription Websites

Content from the Mequoda Summit Boston 2010 At last week’s Mequoda Summit Boston 2010, Don Nicholas and Phil Ash hosted an interested session on subscription websites. In today’s digital landscape, it’s

Multiplatform Publishing Strategy

SIPA Member Profile: Campeanu Makes SIPA More Worldly

Florin Campeanu, General Manager, Rentrop & Straton, Bucharest, Romania SIPA: What was your first job out of college and how did you get into this business? CAMPEANU: My first job was in

Multiplatform Publishing Strategy

Online Publishing Tips from David Zinczenko, Editor-in-Chief, Men’s Health

Valuable talking points from the Mequoda Summit Boston 2010’s first keynote presentation Any active online publisher knows that the digital environment’s rules have changed. They have seen competition grow, digital content

Ways of Increasing Website Traffic and How to Use Internal Links to Increase Google Page Rank

This free report from Mequoda Group discusses 33 ways of increasing website traffic and building email marketing lists. (Nationwide)---Linking to pages within your site is a good way of defining the

Audience Development Strategy

Focus on Relationship Building with Customization

Email Newsletters Build Relationships and Communities Website success depends largely on providing incentives that encourage visitor email registration. Email registration, in turn, permits the site owner to follow up with those

Multiplatform Publishing Strategy

Don’t Forget These 4 Components of a CMS

Even more are involved when considering the design of your CMS Here’s a hypothetical question for you: If you were a content producer or content publisher, what would you use to

Week in Review: September 13th, 2010 – September 17th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Multiplatform Publishing Strategy

Free Reports on Content Marketing, SEO, Building Email Marketing Lists and Much More

Five free reports sharing valuable information, inspired by the Mequoda Summit Although it’s sad to see another Mequoda Summit come to a close, the conference itself was a hit. We were

Multiplatform Publishing Strategy

How Free Products Can Make You Money

Online publishing means that you give things away and it won't cost you or your visitors an extra dime Why are printers so cheap? Because printer manufacturers know that for the

Utilizing a Keyword Strategy for Online Publishing

This free report from Mequoda Group discusses strategies for online publishing that can help develop multiplatform brands (Nationwide)---These are a few questions to ask when working on a keyword strategy. For

Multiplatform Publishing Strategy

Last Chance to Learn Which Content Management System is Right for You

Three technology professionals are ready to inform you about options Register now for our WordPress vs. Drupal vs. Telligent: Which CMS is Right for You? Webinar Online publishers, content producers and Internet

Our Top Speakers, Your Bottom Line

Improving Your Website, Renewals and Social (Media) Skills With the Miami Marketing Conference coming up in less than two months, we want to spotlight some of the accomplished speakers who are

Multiplatform Publishing Strategy

What Online Publishers Need to Do Now

Some insight from Don Nicholas at the Mequoda Summit Boston 2010 The Mequoda Summit Boston 2010 kicked off yesterday with a rousing introduction from Don Nicholas, the Executive Director of the

Subscription Website Publishing

Why You Should Test Long vs. Short Copy

Landing page guidelines for writing and testing long copy salesletters In almost every A/B split test we've ever done, or convinced a publisher to do, long copy prevails when trying to

Multiplatform Publishing Strategy

Vida y Salud Wins Annual Mequoda Rocket Award

Soaring success in the online publishing industry deserves to be rewarded… The Mequoda Rocket Award is given away each year to one of America’s fast growing online publishers. As the name implies,

A Landing Page Guideline

This free handbook from Mequoda Group discusses how to create landing pages that successfully engage users and sell content (Nationwide)---It’s hard for great products to stand on their own or sell

Multiplatform Publishing Strategy

Content Marketing Strategy – Same Goal, Different Route

We’ve been studying content marketing strategies for several years. It doesn’t matter whether you call it custom publishing, customer media, branded content or corporate media – it’s all content

Videos Amp Up SIPA Member Websites

Videos Make Presence Felt on SIPA Member Sites Two weeks ago we gave you Part 1 of our Video Review about what equipment to buy, rules for creating video and rules

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