Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Subscription Website Publishing

Want to Increase Sign-ups for Your Membership Website?

How to use paid and earned media to build your membership website Most publishers continue to rely on paid media to generate traffic for their membership website. For good reason -

Multiplatform Publishing Strategy

Content Marketing is Becoming More Desirable

Study shows increased spending, more time and resources for content marketing The information found in this article should be of interest to everyone. Seriously. Since content marketing is going up, online

Subscription Website Publishing

What Price is Right for Access to Your Site?

Charging for Access More Than Open/Shut Case The SIPA online marketing forum recently brought up the issue of newspapers charging for access to their websites. This came in response to the

Audience Development Strategy

Is Social Media More Popular Than Email?

For mobile device users it is Online publishers place a great deal of focus on email with good reason. It’s a direct way to stay in contact with consumers. Consumers in the

Subscription Website Publishing

Website Design Guidelines for Content Webification

Creating additional user benefits for your print product by creating a new experience on the web When you build a website for your print product, it's extremely important to make sure

Multiplatform Publishing Strategy

New GAP Logo Debate – Successful Internet Marketing Strategy?

Whether you love it, hate it or don’t care, you are going to hear about. Last week GAP quietly unveiled a redesigned logo. The old logo, in use for over

Subscription Website Publishing

Subscription Websites and “Content Bundles”

Content bundles are strategic components some publications are utilizing; are they worth it and do they intrigue you? If you tune in to the Mequoda Daily often, and I hope you

Audience Development Strategy

5 Quick Tips for Getting More Emails Opened

Email marketing tips for email marketers who want their emails read Email subject lines are the digital equivalent of print media headlines. The best email subject lines persuade the user to

Multiplatform Publishing Strategy

New Media Trends: Are you Connected?

The iPad is the highest-scoring product in consumer satisfaction – EVER! - according to ACSI* Connected devices, like tablets, smartphones and eBook readers, are changing how some consumers engage with

Week in Review: October 4th, 2010 – October 8th, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Audience Development Strategy

The Internet is Contributing to an Increase in News Consumption

These statistics will interest online publishers if they aren’t already knowledgeable of them Did you know that 44% of people are getting news from mobile devices, email, social, networks and podcast?

Audience Development Strategy

New Facebook Features for Your Internet Marketing Campaigns

A few new things about the updated Facebook that you should know about This week, there was an invite-only conference at Facebook HQ to roll out a few new features on

Multiplatform Publishing Strategy

Find Online Publishing Jobs Using Social Media

LinkedIn Career Explorer combines social media and recruiting Career Explorer on LinkedIn is a valuable new tool that matches up college graduates who are looking for full-time jobs or internships and

Subscription Website Publishing

Last Chance to Discover The Subscription Website’s New Position Among Digital Publications

Consumers are showing awareness and acceptance of digital publications, learn how your publication can benefit from a subscription website Register now for our Building Subscription Websites webinar, which will be presented

Multiplatform Publishing Strategy

Latest Trends on Minds of ‘Miami’ Speakers

Cellphone Signups, Inside Tips and Best of Best Fuel 'Miami' With the Miami Marketing Conference coming up in just about a month—amazing how these things sneak up on you (the early-bird

Audience Development Strategy

Do You Know the Best Time to Share Your Articles?

Statistics on sharing articles on Facebook If you are using Facebook as part of your social media strategy, the information in this article will hopefully improve your social media reach. As an

Audience Development Strategy

3 Problems & Solutions for Better Email Newsletter Marketing

Email marketing RESULTS don't get better until YOU get better The other day, social media guru Chris Brogan said, "email marketing isn't dead.... sh*tty email marketing is dead." This blunt and

Subscription Website Publishing

Rapid Conversion Landing Page Guidelines

How to create a rapid conversion landing page metatags template Rapid Conversion Landing Pages build circulation for your free email newsletters. The more value they create — and deliver — the

Audience Development Strategy

Another Aid to SEO Copywriting from the Wonderful Folks at Google

Google couples its search engine with an automatic email generator, enabling online copywriters to monitor keywords, competitors, hackers and plagiarists. Of all the online robots and applications on tap, my

Podcast Brings Week in Review to Life

Podcast Gives ‘Week in Review’ a Nice Air Brush Six months ago, while searching for publishers that put together Week in Review emails, I happened upon SustainableBusiness.com. The website describes itself

Digital Magazine Publishing

The Top 10 Facts About Digital Readers

The revolution is being televised…on digital readers The Harrison Group and Zinio announced the results of a national consumer survey this week. According to the press release, the survey was designed

The Best SEO Keyword Strategy for SEO Campaign Management

This free report from Mequoda Group discusses SEO campaign management components including link building and ways of gaining landing page visibility (Nationwide)---The best SEO keyword strategy for SEO campaign management is

Audience Development Strategy

Add goo.gl to Your Social Media Strategy

goo.gl another amazing tool from Google Last December, Google introduced the Google URL Shortener (goo.gl) but only as part of Google Toolbar and Feedburner. Gradually, they have added it to

Multiplatform Publishing Strategy

Apple Gives Publishers the Opportunity to Offer Subscriptions on the iPad

Publishers want to sell subscriptions and Apple wants to sell iPads; see how the two can work together Pundits covering the iPad have been saying that Apple is not allowing publishers

Multiplatform Publishing Strategy

New Research Says We’re Reading Before Buying

All of a Sudden, We’re Offering - and Taking - Advice How many of you out there have posted comments or reviews about products you’ve bought, trips you’ve taken or publications

Audience Development Strategy

Social Media and Your Next Event

See how event planners are utilizing a social media strategy It’s an amazing concept: using the digital world to enhance reality. That is what social media has done for live events

Multiplatform Publishing Strategy

The New Internet Business Model: Your Customers

What We Can Learn From Non-Publishers on How to Build a Customer-Centric Company You might blame me for being part of the karma parade, but there's one thing that's going viral

How to Master Twitter Search and Use it to Build Business

This free report from Mequoda Group discusses ways to boost ROI by doing business on Twitter (Nationwide)---Twitter has something similar to a search engine. It’s a website that is still unknown

Multiplatform Publishing Strategy

Benefits of the Mequoda Content Marketing System

How can the Mequoda Content Marketing System transform your legacy special-interest magazine, newsletter or newspaper into a highly profitable, multi-platform media empire? We’ve studied thousands of successful and not-so-successful online publishers

Subscription Website Publishing

The Process of Building Subscription Websites

And why it’s more important than ever to do so Traditional print publishers are realizing the power and potential behind the Internet. As they saw their print subscriptions and profits fall,

Multiplatform Publishing Strategy

SIPA Member Profile: Greenberg Makes the Right Calls

Randy Greenberg, President/Owner, Greene (& Associates), an RMG Direct company SIPA: What was your first job out of college and how did you get into this business? GREENBERG: Like many students, I

Subscription Website Publishing

Are You Annoying Your Readers?

First impressions are important; use this information to adjust your website strategy We have all experienced websites that make you cringe. They can do so in a number of ways, but

Audience Development Strategy

Should You Tweet Your Press Release?

How to write a proper press release tweet When a company is asking whether or not they should tweet their press releases, you might think, "well duh". Or to put it

Email Copywriting Best Practices

This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates. (Nationwide)---Utilizing email copywriting best practices helps email copywriters,

Subscription Website Publishing

Landing Page Optimization for Mature Audiences

20 tips for creating a senior-friendly landing page The number of users over 65 is continuing to rise. In addition to social networking and emailing, a good percentage of them are

Subscription Website Publishing

The Wireframe Process and Subscription Websites

Helpful tips on creating a website prototype before the actual building process begins Before designing a website, it’s important to map out what the website will look like. If you don’t

Week in Review: September 27th, 2010 – October 1st, 2010

Catch up on the Mequoda Daily’s blog posts for this past week

Subscription Website Publishing

Another Major Publication Set to Offer Digital Subscriptions

The Boston Globe is joining the digital revolution Who’s next? The Boston Globe announced yesterday that the online version of their newspaper would be moving locations, from Boston.com to BostonGlobe.com, and

Audience Development Strategy

5 Free Ways Generate Website Traffic

How to increase website traffic for free! We’re always looking for ways to increase website traffic, especially if it’s free. And yes, there are ways to generate website traffic for

Audience Development Strategy

SEO Campaign Tips on Link Building, Keyword Strategy and Gaining Landing Page Visibility

If you haven’t read SEO Campaign Management Basics, then you may be missing out on more traffic and inbound links Download a free digital copy of SEO Campaign Management Basics now One

Multiplatform Publishing Strategy

Identifying Trends That You Need to Know

Trends That Fellow Publishers See Coming Your Way Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months. 1. Lucretia Lyons, President,

Audience Development Strategy

Are Your Tweets Getting Replies or Retweets?

If not, you’re not alone; fortunately these methods may help According to Sysomos, a maker of social media analysis tools, 71% of all tweets receive no reply or retweet. This information

Multiplatform Publishing Strategy

An Email Strategy for Content Marketing

Components of effective content marketing Once you’ve built up your subscriber list, how do you go about keeping all the converted email subscribers on your email list? The first step is

Multiplatform Publishing Strategy

Modern Day Marvels: Content Marketing and Movement Marketing

How passion and community has taken the marketing world by storm The Internet has forced many industries to change, and that includes the wide world of marketing. Traditional marketing was flashy, sexy

Multiplatform Publishing Strategy

Taking the Time to Think and Create

Taking Away the Pressures to Stir the Mind MacArthur Fellows “genius” grants were awarded this week, with 23 winners getting $500,000 each over the course of the next five years to

Audience Development Strategy

How to go a Step Further in Social Media Marketing

Begin converting attention into action There is a fine line that must be respected in the world of social media marketing. This line divides the social aspect and community access with

Subscription Website Publishing

Hands-Off Twitter Add-Ons For Your Landing Pages

Try adding a "Tweet It" button to your landing page templates By adding social media elements to your landing pages, you're taking the hands-off approach and letting your customers pass the

A Deadly Membership Website Mistake

This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers (Nationwide)---A membership website may appear to be an easy moneymaker for online

Audience Development Strategy

Email Marketing Tips: Using PDF Files

Eight Steps for Growing Email Circulation with PDFs To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list. The best use

Audience Development Strategy

Why Search Volume is Down 50-75% for Everyone

Why all of your predicted search numbers are down - and no it's not Google Instant Recently, we started noticing a decline in search queries for keywords when using the Google

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