Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

Co-authored handbooks:

The Organic Audience Development Strategy Handbook

The Subscription Website Publishing Handbook

The Digital Magazine Publishing Handbook

The Multiplatform Publishing Strategy Handbook

Contact Amanda:

Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

Articles by Amanda MacArthur

Multiplatform Publishing Strategy

Salary Negotiating 101: Making Your Pitch For a Raise

Think you deserve a raise, but are afraid to walk into your boss's office and ask? Don't let ineffective negotiation skills hold you back.

5 Different Types of Search Engines – How They Make Money

Audience Development Strategy

5 Different Types of Search Engines – How They Make Money

How search engines work, make money and can help you build your business

Search Engine Optimization

Is it better SEO to use underlines between words in URLs, or dashes?

[question]Is it better SEO to use underlines between words in URLs, or dashes?[/question] [answer]Dashes, because while Google now considers dashes a space between words, MSN and some other search engines still

Subscription Website Publishing

Landing Page Tracking: 3 Online Tools

Remember those "hit counters" you used to see on the bottom of websites (I'm digging back to 1999 here) that told the site owner how many people visited their website?

Multiplatform Publishing Strategy

How to Make Upset Customers Eternally Loyal

5 secret steps to soothing an unhappy customer

Audience Development Strategy

Email Marketing Tips: Conquer Email Blacklists

Complete these seven to-dos and get your IP removed from email blacklists Last week we talked about whitelisting, but today we're going to cover how to get off those nasty email

Multiplatform Publishing Strategy

Customer Relations Marketing Tips

Proven ways for securing customer bonds

Multiplatform Publishing Strategy

Business Relationship-Building Tips

5 smart ways to recognize those who help you succeed

Audience Development Strategy

Email Marketing Tips: How to Get Whitelisted By Your Readers

If an email gets sent to an inbox and lands in the junkbox, does it make a sound?

Multiplatform Publishing Strategy

Check out ETR’s Business-Building Event Next Month!

If you're looking for financial freedom, to work from home in a new career you love, and having the time to travel and/or enjoy your family life... then we urge

Subscription Website Publishing

3 Sources for “Complimentary” Special Reports and eBooks

Aggregate, Extract and Summarize your existing content to create products that will build your email file. One of the questions we get asked most often by our clients is: how

Subscription Website Publishing

Elements of an Excellent Email-Capture Page

A checklist of 9 must-haves for a list-building rapid conversion landing page We call an email-capture or name-squeeze page a Rapid Conversion Landing Page. Call it what you want, but what

Subscription Website Publishing

Website Speed Check: Give Your Site a Website Load Test

Most users are now broadband users, and they expect your site to load in 4 seconds or less!

Multiplatform Publishing Strategy

fuelNet.com Wins 3rd Annual Mequoda Publisher of the Year Award

Mequoda Group announced today that fuelNet.com, a marketing website serving daily tips and information products for owners and managers of growing businesses won the third annual Mequoda Publisher of the

Subscription Website Publishing

Mequoda Summit Boston 2008 Coverage: Website Architecture Tips

How to design landing pages that convert visitors into subscribers and buyers

Multiplatform Publishing Strategy

fuelNet.com Wins 3rd Annual Mequoda Publisher of the Year Award

We started from scratch says Bill Dugan on the launch of fuelNet.com

Multiplatform Publishing Strategy

Mequoda Summit Boston 2008 Coverage: 4 Keys to a Best-Practice Website

Being content-driven, google-friendly, email-centric and profit-minded makes for a best-practice website

Audience Development Strategy

Mequoda Summit Boston 2008 Coverage: Building a Keyword Marketing Report

How to choose the right keywords for driving website traffic to your website

Subscription Website Publishing

HubSpot’s 7 Website Redesign Tips

HubSpot was recently recommended to us by a couple of our Twitter followers and has a free Website Redesign Kit we wanted to share with you. In the kit, there's

Multiplatform Publishing Strategy

fuelNet Releases 10 Secrets for Successful Customer Relationship Marketing

For most growing businesses, building strong, long-lasting customer relationships is akin to finding the Holy Grail. Only a select few have mastered customer relationship marketing and made it to the

Multiplatform Publishing Strategy

fuelNet Publishes The 5 Best Direct Mail Marketing Ideas of 2008

FuelNet announces the release of a free Smart Paper to help growing companies improve the success rates of their creative direct mail

Audience Development Strategy

Relationship Marketing Strategies That Work

3 easy ways to build customer loyalty for your brand when budgets are tight

Multiplatform Publishing Strategy

Online Publishing Jobs: How to Find and Hire a Kick-Butt Online Managing Editor

How to Find and Hire a Kick-Ass Online Managing Editor 9 personality traits of the perfect online managing editor that can write great content, sell your products, and create buzz

Audience Development Strategy

New Job: Senior E-Marketing Manager

Renowned provider of worldwide consumer and professional health information located in Stamford, CT is seeking a Senior E-Marketing Manager to be responsible for generating sales through electronic marketing and web

Audience Development Strategy

How to Choose Keywords for Your Blog Titles

Choosing the right keywords for your online content with Google’s AdWords Keyword Tool

Audience Development Strategy

4 Steps for Building Email Circulation

How Golf Vacation Insider Manages 75 Complimentary Special Reports and a Page #1 Ranking in Google on Almost All of Them.

Subscription Website Publishing

Create a Website Inbound Links Report Using Site Explorer

Identify the percentage of inbound links coming to your conversion pages versus your home page

Multiplatform Publishing Strategy

How to Sell Sponsorships On Your Website

"Every online publisher takes advertising, the question is 'from whom'"? - Ed Coburn, Publishing Director at Harvard Medical School

Audience Development Strategy

9 Ways to Drive Website Traffic to Your Freemiums

Link-building is like a popularity contest, the more inbound links you have from other websites, the higher your page will rank, and the more conversions you'll see

Multiplatform Publishing Strategy

Esquire Magazine Cover is Digital for 75th Anniversary

If you can't bring your magazine readers to the digital, bring the digital to your magazine subscribers?

Multiplatform Publishing Strategy

Is Your Company Ready for Web 2.0?

Can you really master Web 2.0 if you haven't gotten the fundamentals of Web 1.0? Here are 6 steps picked up at the Web 2.0 Expo this week in NYC

Audience Development Strategy

Web 2.0 Expo Notes: A (Mostly) Free SEO Toolbox

Stephan Spencer, Founder and President of Netconcepts lists some helpful SEO tips and (mostly) free online tools

Multiplatform Publishing Strategy

Web 2.0 Expo Notes: Web 2.0 Supply & Demand Metrics

Web 2.0 Expo Notes: Web 2.0 Supply & Demand Metrics Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about metrics in a Web 2.0 world

Audience Development Strategy

Web 2.0 Expo Notes: Is Web 2.0 Worth It?

Aaron Kim, Emerging Technologies Evangelist with IBM Global Business Services talks about both sides of how companies are reacting to Web 2.0

Audience Development Strategy

Web 2.0 Expo Notes: Customer Service is the New Marketing

Lane Becker of GetSatisfaction.com talks about the online world where loyalty = profits & satisfaction = growth

Audience Development Strategy

Web 2.0 Expo: 7 Reasons Why Search Engines Are Your Friends

Chris "Silver" Smith of NetConcepts explain how search engines are working with you to improve search rankings and deliver qualified results

Audience Development Strategy

Web 2.0 Expo: Why is SEO Important?

Chris "Silver" Smith of NetConcepts explains why ignoring search engine optimization means that you're "leaving money on the table"

Audience Development Strategy

Web 2.0 Expo: 7 Ways to Get Ranked in Google

Chris "Silver" Smith of NetConcepts gives seven basic ways to appease the Google gods (and why that means Yahoo!, MSN and Ask will like you too)

Use Internal Links to Increase Google PageRank

Subscription Website Publishing

Use Internal Links to Increase Google PageRank

Building an internal linking strategy with your downloadable products will increase visibility and conversions

Subscription Website Publishing

Mequoda Website Satellite Archetypes

One of seven website types (Membership, Brand Marketing, Lead Generation, Classified, Catalog Marketing, Product Marketing, Hybrid) that are considered Mequoda System best practices websites for Internet-based information marketing.

Subscription Website Publishing

Website Network

A minimum of two websites where one is a free Mequoda Internet Hub and the other is one of the seven Mequoda Website Satellite Archetypes. Websites in the network may

Subscription Website Publishing

Up Sell Order Flow

A well designed "thank you" page should always offer the user an additional product or service that is closely related to the product they have just purchased, or to the

Subscription Website Publishing

Upsell Landing Pages

Upsell Landing Pages are specialized landing pages that offer the user an additional product or service as part of the process that acknowledges a prior transaction. They are highly effective

Subscription Website Publishing

Unknown User

We classify website visitors into two categories: known and unknown. An unknown user is someone who has never visited your site before or who has never signed up for your

Subscription Website Publishing

Text Links

Text Links are links in editorial or navigation that lead to a Rapid Conversion Landing Page and are the best form of persistent conversion architecture. They are subtle, yet very

Subscription Marketing Archetype

A Mequoda Website Satellite Archetype that generates revenue from sales of an offline, subscription product sale. Typical tasks for an unknown user on a Subscription Marketing website are usually to

Sales Letter Landing Pages

Sales Letter Landing Pages are traditional direct response sales letters that are used to maximize the conversion rate for a paid, usually credit-card-required offer for a paid information product. These

Retail Website Archetype

These are companion websites whose primary purpose is to sell media products that will be delivered offline. We have identified three variations: catalog marketing websites, subscription marketing websites and product

Subscription Website Publishing

Rapid Conversion Landing Pages

Rapid Conversion Landing Pages are used to entice a user to enter into a low-risk (AKA low-friction) transaction. This type of landing page is used when there is no cost

Product Marketing Archetype

A Mequoda Website Satellite Archetype that generates revenue from a single product sale. Similar to a direct mail package, users are brought to a single page that describes one specific

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